Yahoo! Publicis Hackday 2012 Intro
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This document provides an overview and objectives for a Yahoo! hackday event. It discusses what a hacker and hack are, provides examples of past successful hacks, and outlines the expected format and goals for the upcoming 30-hour event. Attendees will be challenged to build innovative solutions to problems in advertising, digital media, or ecommerce. Technical support will be available and judges will evaluate entries based on criteria like solving a real problem, creative thinking, functionality, and user experience. The event aims to drive innovation, provide learning opportunities, and help identify new talent.
![OBJECTIVES
• Y! Hackdays
• What is a hack[er]?
• What’s going to happen in the next 30 hours?
• What’s expected of you
• What you can expect from us](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Yahoo! Publicis Hackday 2012 Intro
- 2. OBJECTIVES • Y! Hackdays • What is a hack[er]? • What’s going to happen in the next 30 hours? • What’s expected of you • What you can expect from us
- 3. YAHOO! HACKDAYS: INNOVATING SINCE 2005
- 4. WHAT’S THE VALUE PROPOSITION Technology awareness & adoption Reputation Innovation User Feedback Loop Help identify our stars Identifying Opportunities Hiring Education Relationship Building
- 15. WHAT IS A HACKER? A hacker is a passionate, skilled and creative technologist who thrives on building innovative solutions to real world problems.
- 16. WHAT IS A HACK? An innovative solution to a real world problem; a quick and dirty workaround, yet effective.
- 18. REVOLUTION HACKS
- 19. MOTORBIKE HACKS
- 21. BAD ASS ADs
- 26. ANATOMY OF A HACK To build a typical web hack you need an idea, some data, a way to access that data, development tools and a user interface.
- 27. Scratch your own itch!
- 28. The web is full of data
- 32. USE YQL FOR DATA ACCESS SELECT * FROM INTERNET Select {what} from {service} where {condition} http://developer.yahoo.com/yql/
- 35. FINDING LOCATIONS IN CONTENT
- 40. CK: dj0yJmk9YWF3ODdGNWZPYjg2JmQ9WVdrOWVsWlZNRk5KTldFbWNHbzlNVEEyTURFNU1qWXkmcz1jb25zdW1lcnNlY3JldCZ4PTUz Secret: a3d93853ba3bad8a99a175e8ffa90a702cd08cfa http://developer.yahoo.com/search/boss/
- 42. USE YUI FOR USER INTERFACE http://developer.yahoo.com/yui
- 44. USE MOJITO TO STRUCTURE YOUR CODE http://developer.yahoo.com/cocktails/mojito/
- 45. • Talks • Hacking • Presentations & Judging • Winners • Full Schedule • http://publicis2012.hacker.yahoo.net/#meetings
- 47. HACKDAY CHALLENGES 1. Advertising or Brand Campaign Create a unique and engaging advertising campaign or brand experience for one of your clients. 2. Digital Media Product or Feature Create a product or feature that solves a problem in the digital media marketplace. 3. eCommerce Product or Feature Create a product or feature that solves a problem in the online retail space.
- 49. Register your team & hack here
- 51. TECHNICAL YAHOOS ON HAND TO HELP
- 53. JUDGING CRITERIA 1. Solves a real problem for Publicis or its clients. 2. Displays creative thinking and pushes the boundaries of what we’ve seen before. 3. Functional Prototype using production-worthy technologies. No PowerPoint. 4. Must have been built during the 24 hour hackday. 5. Has a great user experience. 6. Uses technology or data in a new or interesting way. 7. Uses technology or data from Yahoo!
- 59. ACCESSIBILITY AT YAHOO! AND BEYOND The rise of HTML 5 Ads presents a unique opportunity to make advertising more accessible and increase yield…
Editor's Notes
- 16 Open Hacks ; Countless Internal Hacks ; Countless HackUs ; + rhok+ grass roots
- Private: Partner, Agency – collaboration, relationship, awareness of tech, awareness of business objectives and capabilities, business opportunities..
- 1985
- Hollywood glamorization of hackers – They depict them with looks that match their skills! In my experience, that’s rarely the case. No offence..
- Hackers are:People like you and me.Creative developers and designers.Love technology.Love building things.Come to events like this.It’s a term of great respect!Wear that badge with pride!
- Crack Days are even more open to media misinterpretation.
- This Creativestudent from India was really determined to have some warm milk before going to bed.
- http://hack.corp.yahoo.com/v3/
- http://produce.yahoo.com/~marcov/hackday/Who said ads have to be annoying or boring? Our 'BAA' engine allows ads that users won't only not mind, they'll WANT to interact with them. Using the latest HTML5 video technology combined with Javascript and CSS3 tricks our ads will blow the audience away.Based on the original pioneering work of Francis Phan we developed a data format, a runtime JS engine and an editor to greatly speed up development of highly interactive premium display ads.Hopefully this format will help both LiveStand and Zed to destroy the competition when it comes to compelling and engaging display advertisement.BAA is bringing sexy back to display advertisement.
- http://produce.yahoo.com/~marcov/hackday/Tix + trailer
- http://ue.corp.yahoo.com/fphan/responsive_ads/nike-fuelband/index.htmlResponsive Design Ad Format - Francis Phan –Demonstrates how multiple ad formats can be described in a single ad package. Streamlines the advertising process and allows us to get compelling advertising experiences on to a greater variety of devices.
- http://f1results.socialminds.com.br/Based on the Ergast Developer APIergast.com/mrd/
- Y! Digital Media Platform Unique requirements of Scale, Performance, Personalization, I18N, and Device reach.DMP Open technologies: YQL, YUI, Cocktails::Mojito, etc..
- IDEAEric Raymond’s The Cathedral and the Bazaar: Every good work of software starts by scratching a developer’s personal itch. To solve an interesting problem, start by finding a problem that is interesting to you.
- APIsScrapingGreat News for Innovation – access, combine and mashup data in new and interesting ways to create new businesses and opportunities.
- Data Access Layer in Y! DMPTurns internet into a database query-able with a familiar SQL-like languageQuery, Filter, and Combine data from hundreds of Web Services and other data sources
- http://y.ahoo.it/hVc89
- Simple Hack which takes URL, extracts place names, and plots them on a map.Use this to deconstruct JS code to use Placemaker.
- CK: dj0yJmk9YWF3ODdGNWZPYjg2JmQ9WVdrOWVsWlZNRk5KTldFbWNHbzlNVEEyTURFNU1qWXkmcz1jb25zdW1lcnNlY3JldCZ4PTUzSecret:a3d93853ba3bad8a99a175e8ffa90a702cd08cfa
- USP is privacy. It doesn’t track your searches in any way.
- Utilities and ComponentsJS and CSSLevel the Browser LandscapeHelp make common interactions easy.
- Write once, run everywhere.
- CES
- 2. Benefit to Publishers, Advertisers and Consumers. CMS?3. Retailers, B2B, CRM, facilitates the Lead Generation Lifecycle.
- CountdownOvernight
- Publicis2012.hacker.yahoo.net Register self – photo Mobile App Schedule is thereComms there Register your team Register your hack
- Vs. 90 seconds
- Isao, Allen, Paul, Iain
- Brightman is the Vice-President of Inclusive Design at Yahoo! and will be discussing a new initiative he and his colleagues are undertaking to make online ads accessible to consumers with disabilities. He'll describe the strength of the disability market, the misconceptions commonly associated with this market, the obstacles to creating accessible ads (hint: none), and the multiple benefits to advertisers of making online ads especially accessible to people who are blind or deaf. Brightman will also present a special opportunity for a limited number of advertisers to participate with his team in actually creating and placing accessible ads.