Presentation from The Making of Meaning: The Designed Experience on 29 April 2015 at The Members Bar at Royal Festival Hall Southbank Centre London. Products designs go nowhere due to the complex nature of the discovery phase of a startup. Hence it's important for the right product to fit into the right market, and created by the right team.

1. THE MEANINGFUL FIT
The Making of Meaning: The Designed Experience
6:30pm 29 April 2015
Members Bar at Royal Festival Hall
Southbank Centre London

2. INTRODUCTION
• Sheen Yap
• 18 years’ experience in digital user experience
• Innovation in corporates & early-stage startups
• Built 4 UX & design teams; mentored 40+ designers

3. OUR IDEALS

4. THE REALITY

5. HAPPENS EVERY TIME!

6. HAPPENS EVERY TIME!

7. WHY?

8. DISCOVERy
Execution
PRODUCT PHASES

9. DISCOVERy
Execution
complex
unpredictable
ordered
predictable
PRODUCT PHASES

10. How do we
make it here?
PRODUCT PHASES

11. Meaning exist in the
interaction between things,
not in the things themselves.
- Alicia Juarrero

12. MARKETPRODUCT
PRODUCT/MARKET FIT
Solving problems
sustainable business
Creation Real user needs

13. MARKETPRODUCT
THE TEAM’S INFLUENCE
TEAM

14. TEAM
MARKET
TEAM/MARKET FIT
identification
& association
interest &
knowledge

15. TEAM
PRODUCT
PR0DUCT/TEAM FIT
Execution
Excellence
interest &
capability

16. TEAM
MARKETPRODUCT
NO MARKET NEED?
side project
hobby

17. TEAM
MARKETPRODUCT
NO EXECUTION?
concept
fiction

18. TEAM
MARKETPRODUCT
NO PASSION?
chore
exploitation

19. TEAM
MARKETPRODUCT
PRODUCT/MARKET/TEAM FIT

20. MARKETPRODUCT
Impact &
Influence
Shipping &
Delivering value
THE MEANINGFUL FIT
TEAM
Mission Driven
Real Engagement

21. TEAM
MARKETPRODUCT
CHALLENGE FOR DESIGNERS

22. TEAM
MARKETPRODUCT
CHALLENGE FOR MAKERS

23. TEAM
MARKETPRODUCT
CHALLENGE FOR LEADERS

24. TEAM
MARKETPRODUCT
WHICH IS YOURS?

25. THANKS!
Sheen Yap
@sheen
uk.linkedin.com/in/sheenyap