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The Meaningful Fit

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Presentation from The Making of Meaning: The Designed Experience on 29 April 2015 at The Members Bar at Royal Festival Hall Southbank Centre London. Products designs go nowhere due to the complex nature of the discovery phase of a startup. Hence it's important for the right product to fit into the right market, and created by the right team.

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The Meaningful Fit

  1. 1. THE MEANINGFUL FIT The Making of Meaning: The Designed Experience 6:30pm 29 April 2015 Members Bar at Royal Festival Hall Southbank Centre London
  2. 2. INTRODUCTION • Sheen Yap • 18 years’ experience in digital user experience • Innovation in corporates & early-stage startups • Built 4 UX & design teams; mentored 40+ designers
  3. 3. OUR IDEALS
  4. 4. THE REALITY
  5. 5. HAPPENS EVERY TIME!
  6. 6. HAPPENS EVERY TIME!
  7. 7. WHY?
  8. 8. DISCOVERy Execution PRODUCT PHASES
  9. 9. DISCOVERy Execution complex unpredictable ordered predictable PRODUCT PHASES
  10. 10. How do we make it here? PRODUCT PHASES
  11. 11. Meaning exist in the interaction between things, not in the things themselves. - Alicia Juarrero
  12. 12. MARKETPRODUCT PRODUCT/MARKET FIT Solving problems sustainable business Creation Real user needs
  13. 13. MARKETPRODUCT THE TEAM’S INFLUENCE TEAM
  14. 14. TEAM MARKET TEAM/MARKET FIT identification & association interest & knowledge
  15. 15. TEAM PRODUCT PR0DUCT/TEAM FIT Execution Excellence interest & capability
  16. 16. TEAM MARKETPRODUCT NO MARKET NEED? side project hobby
  17. 17. TEAM MARKETPRODUCT NO EXECUTION? concept
 fiction
  18. 18. TEAM MARKETPRODUCT NO PASSION? chore exploitation
  19. 19. TEAM MARKETPRODUCT PRODUCT/MARKET/TEAM FIT
  20. 20. MARKETPRODUCT Impact & Influence Shipping & Delivering value THE MEANINGFUL FIT TEAM Mission Driven Real Engagement
  21. 21. TEAM MARKETPRODUCT CHALLENGE FOR DESIGNERS
  22. 22. TEAM MARKETPRODUCT CHALLENGE FOR MAKERS
  23. 23. TEAM MARKETPRODUCT CHALLENGE FOR LEADERS
  24. 24. TEAM MARKETPRODUCT WHICH IS YOURS?
  25. 25. THANKS! Sheen Yap @sheen 
 uk.linkedin.com/in/sheenyap

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