Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
THE MEANINGFUL FIT
The Making of Meaning: The Designed Experience
6:30pm 29 April 2015
Members Bar at Royal Festival Hall
...
INTRODUCTION
• Sheen Yap
• 18 years’ experience in digital user experience
• Innovation in corporates & early-stage startu...
OUR IDEALS
THE REALITY
HAPPENS EVERY TIME!
HAPPENS EVERY TIME!
WHY?
DISCOVERy
Execution
PRODUCT PHASES
DISCOVERy
Execution
complex
unpredictable
ordered
predictable
PRODUCT PHASES
How do we
make it here?
PRODUCT PHASES
Meaning exist in the
interaction between things,
not in the things themselves.
- Alicia Juarrero
MARKETPRODUCT
PRODUCT/MARKET FIT
Solving problems
sustainable business
Creation Real user needs
MARKETPRODUCT
THE TEAM’S INFLUENCE
TEAM
TEAM
MARKET
TEAM/MARKET FIT
identification
& association
interest &
knowledge
TEAM
PRODUCT
PR0DUCT/TEAM FIT
Execution
Excellence
interest &
capability
TEAM
MARKETPRODUCT
NO MARKET NEED?
side project
hobby
TEAM
MARKETPRODUCT
NO EXECUTION?
concept

fiction
TEAM
MARKETPRODUCT
NO PASSION?
chore
exploitation
TEAM
MARKETPRODUCT
PRODUCT/MARKET/TEAM FIT
MARKETPRODUCT
Impact &
Influence
Shipping &
Delivering value
THE MEANINGFUL FIT
TEAM
Mission Driven
Real Engagement
TEAM
MARKETPRODUCT
CHALLENGE FOR DESIGNERS
TEAM
MARKETPRODUCT
CHALLENGE FOR MAKERS
TEAM
MARKETPRODUCT
CHALLENGE FOR LEADERS
TEAM
MARKETPRODUCT
WHICH IS YOURS?
THANKS!
Sheen Yap
@sheen 

uk.linkedin.com/in/sheenyap
Upcoming SlideShare
Loading in …5
×

1

Share

Download to read offline

The Meaningful Fit

Download to read offline

Presentation from The Making of Meaning: The Designed Experience on 29 April 2015 at The Members Bar at Royal Festival Hall Southbank Centre London. Products designs go nowhere due to the complex nature of the discovery phase of a startup. Hence it's important for the right product to fit into the right market, and created by the right team.

Related Books

Free with a 30 day trial from Scribd

See all

The Meaningful Fit

  1. 1. THE MEANINGFUL FIT The Making of Meaning: The Designed Experience 6:30pm 29 April 2015 Members Bar at Royal Festival Hall Southbank Centre London
  2. 2. INTRODUCTION • Sheen Yap • 18 years’ experience in digital user experience • Innovation in corporates & early-stage startups • Built 4 UX & design teams; mentored 40+ designers
  3. 3. OUR IDEALS
  4. 4. THE REALITY
  5. 5. HAPPENS EVERY TIME!
  6. 6. HAPPENS EVERY TIME!
  7. 7. WHY?
  8. 8. DISCOVERy Execution PRODUCT PHASES
  9. 9. DISCOVERy Execution complex unpredictable ordered predictable PRODUCT PHASES
  10. 10. How do we make it here? PRODUCT PHASES
  11. 11. Meaning exist in the interaction between things, not in the things themselves. - Alicia Juarrero
  12. 12. MARKETPRODUCT PRODUCT/MARKET FIT Solving problems sustainable business Creation Real user needs
  13. 13. MARKETPRODUCT THE TEAM’S INFLUENCE TEAM
  14. 14. TEAM MARKET TEAM/MARKET FIT identification & association interest & knowledge
  15. 15. TEAM PRODUCT PR0DUCT/TEAM FIT Execution Excellence interest & capability
  16. 16. TEAM MARKETPRODUCT NO MARKET NEED? side project hobby
  17. 17. TEAM MARKETPRODUCT NO EXECUTION? concept
 fiction
  18. 18. TEAM MARKETPRODUCT NO PASSION? chore exploitation
  19. 19. TEAM MARKETPRODUCT PRODUCT/MARKET/TEAM FIT
  20. 20. MARKETPRODUCT Impact & Influence Shipping & Delivering value THE MEANINGFUL FIT TEAM Mission Driven Real Engagement
  21. 21. TEAM MARKETPRODUCT CHALLENGE FOR DESIGNERS
  22. 22. TEAM MARKETPRODUCT CHALLENGE FOR MAKERS
  23. 23. TEAM MARKETPRODUCT CHALLENGE FOR LEADERS
  24. 24. TEAM MARKETPRODUCT WHICH IS YOURS?
  25. 25. THANKS! Sheen Yap @sheen 
 uk.linkedin.com/in/sheenyap
  • AlexandraKodjabachi

    Jul. 20, 2017

Presentation from The Making of Meaning: The Designed Experience on 29 April 2015 at The Members Bar at Royal Festival Hall Southbank Centre London. Products designs go nowhere due to the complex nature of the discovery phase of a startup. Hence it's important for the right product to fit into the right market, and created by the right team.

Views

Total views

1,426

On Slideshare

0

From embeds

0

Number of embeds

96

Actions

Downloads

16

Shares

0

Comments

0

Likes

1

×