1. PACKAGING :
• defn :- :packaging is the art, science & technology of preparing goods for
transport & sale
• packaging is done at various levels-a.
Manufacturer- type of product, need of storage & transportation
b. Wholesaler- estd customs, handling convenience
c. Retailer- needs of the customer
Packaging is an imp function affecting the cost of every activity:-
• Ensures protection
• Maintains right condition
• Facilitates other logistic functions
• Reveals info. About product
• Makes product more attractive
2. OBJECTIVES :
increases customer service
Decrease overall cost of storage & transportation
facilitate easy handling
increase in warehousing productivity
3. Packaging types:-
1.Consumer oriented -
- Designed for convenience
- to attract, motivate the customer to buy the product
-mkting mgr. Is concerned
-provides imp. information to sell the product
- provides max. visibility to prod. on shelf
4. For consumers , packaging is done in 4 types-
1. Primary packaging – entire life of the product
2. Secondary pack – addl for protection/ marketing
requirements
3. Display packing- displaying the product at the
point of sale.
4. shipping packing – protecting the products in
transit & storage.
5. Industrial oriented-
-designed for handling,
- protection during transportation, material handling &
storage functions
-logistics mgr. will be concerned.
-provides info. About product.
• Interior (cons.) packaging to be considered alongwith
exterior (ind.),
• Hence mkting alongwith logistics & prodn people
should coordinate to find out packaging dimensions.
6. • Different stages in packaging:-
-packaging for product
-packaging product onto larger cartons
-unitization
-containerization
• Functions:-
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Logistical functions of packaging
1. Facilitating storage & reuse - corrugated boxes
& bins of plastic, metal or wood
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2. Grouping goods into convenient unit for
distribution - mango boxes, cola bottles, cotton
bales, wire rope coils