Local advertising revenue streams are crucial to many media companies. The growth is in the convergence of local and mobile.
For CONCENTRA, one of leading local media companies, we identified and created its first mobile product generating a local and mobile advertising revenue stream.
3. Consumer insight
We noticed people don’t like
to touch their screen while
cooking: their hands aren’t Solution
clean. Airwaving!
Wave your hand over the
screen and it will take you,
automatically, to the next
page.
11. Advertising
’T D
STE ADRESSEN VAN ITGSTAN.
ONTDEK DE BE PPING, RESTO EN U AA
VOOR SHO VIA WWW.APPVANTSTAD.BE
TP HONE
DOWNLOAD GRATIS OP JE SMAR
DE BESTE
ADRESSEN
VAN ‘T STAD
VO OR SHOPPING,
RESTO EN
UITGAAN OP JE
SMARTPHONE
DOW NLOAD NU GSTATIS E
RA
OP WWW.APPVANT D.B
12.
13. 3 The business objective
Create a hyper-local mobile deal revenue stream for GVA
Raise the barrier to entry for market entrants