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Social Velocity
 

Social Velocity

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The Internet and has forever changed the inherent nature and speed in which we interact and socialize. We now have the unprecedented ability to not only expand the reach but also the depth of our ...

The Internet and has forever changed the inherent nature and speed in which we interact and socialize. We now have the unprecedented ability to not only expand the reach but also the depth of our social networks, both personally and professionally. So what does this mean for your brand? What are the trends in social velocity that change the way you can interact with, market to, and ultimately, create a lasting relationship with your customers?

Presented by Molecular’s Senior Strategy Consultant, Kenneth Kwon-Young Chin, this webinar will help you better understand the trends that are changing digital and how you must adapt your marketing strategy to travel with your customers at the speed of social velocity. During this presentation, Ken shares examples from top B2B and B2C brands such as Cisco WebEx, Lego, MINI, CarePages, Reebok, and Accenture. From online and mobile to integrating traditional media with virtual worlds and generating viral buzz, this unique outlook will change your perspective of your customers (where they live their digital lives and how they interact) and your marketing – and how these two sometimes polar entities can come together to promote, enhance, and empower your brand. So what does social velocity mean for your brand?
• Creating lasting connections with customers
• Learning how to adapt your offerings to align with continually changing customer needs
• Building trust and authenticity
• Increasing brand ownership, loyalty, and evangelism
• Generating earned media
• Creating compelling offline and online experiences

The most precious resource to every customer is time – learn how social velocity can help you create time with your customers.

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  • Great job of provoking thought in a changing marketplace. My question/comment is what does a small or smaller business do to implement this wave of change. Will this change free small business from the incredible capital burden that has been the gatekeeper in the past?
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Social Velocity Social Velocity Presentation Transcript

  • Ken Chin SOCIAL VELOCITY: Key trends that accelerate user adoption and advocacy online and how they impact your brand
  • AGENDA
    • SOCIAL VELOCITY
    • FLUID
    • FABLE
    • COLLABORATE
    • DIGITAL WORLDS
    • SUMMARY
    • PARTING THOUGHTS
  • Social Velocity: What is it?
  • SOCIAL
  • VELOCITY
  • Social Velocity: Key Trends
  • FLUID
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  • FLUID – What it means for your brand
    • The user is the destination, not your website
    • Power has shifted from the Content Provider to the Content Consumer
    • Nuggets of Interaction provide you with a continuum of face time with consumers
    • The ability to move from simply providing marketing to providing timely and relevant information/advice
  • FABLE
      • The great brands of yesterday told the best stories about themselves. The great brands of today are those whose consumers tell the best stories about the brands. The great brands of tomorrow will be those who help consumers tell THEIR own stories.
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  • FABLE – What it means for your brand
    • Empower consumers to create their own fables by giving users the tools to make this easy
    • If you build your users up, they will build you up
    • Promote their stories – in return, they will promote you
    • There is an opportunity to weave your brand story with your consumers’ stories
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  • COLLABORATE – What it means for your brand
    • Your best ideas will come from your customers and employees
    • Empower consumers to take ownership of your brand; don’t be scared to give control to your users
    • Contribution = Increased ownership and affinity
    • Minimize policing; too much interference leads to distrust
    • Reward contributions and celebrate successes
  • DIGITAL WORLDS
  • Average hours per week spent playing Massively Multiplayer Online (MMO) Games vs. TV viewing hours Source: AC Nielsen Source: Daedalus Project Before Playing MMOs After Playing MMOs
  • Print Ad + Webcam = …
  • http://www.youtube.com/watch?v=HTYeuo6pIjY
  • Virtual Worlds, Virtual Marriages…
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  • DIGITAL WORLDS – What it means for your brand
    • Traditional media is declining, but digital worlds are thriving
    • Hybrid models such as augmented reality can work
    • More and more, digital worlds are becoming destinations for consumers; leverage your brand identity there
    • Create compelling experiences by integrating real world and digital properties
  • Social Velocity: Summary
  • FLUID - Your users are not standing still and are continually changing; your offerings must adapt to this new paradigm
  • FABLE - If you help users tell their own tales, they will reward you with greater brand loyalty and affinity
  • COLLABORATE – Your users and employees have great ideas to be leveraged. Start the conversation.
  • DIGITAL WORLDS DIGITAL WORLDS – these are real destinations and future generations of consumers are already living in them
  • Social Velocity allows you to move from being “just” a brand to becoming a living entity users can interact with
  • Social Velocity: Parting Thoughts
  • How can you enable consumers to dictate / direct your interactions?
  • How do you enable collaboration?
  • How will you align with tomorrow’s customers?
  • To what degree are you ready to let go?
  • [email_address] Questions? slideshare.net/MolecularInc