The Internet and has forever changed the inherent nature and speed in which we interact and socialize. We now have the unprecedented ability to not only expand the reach but also the depth of our social networks, both personally and professionally. So what does this mean for your brand? What are the trends in social velocity that change the way you can interact with, market to, and ultimately, create a lasting relationship with your customers? Presented by Molecular’s Senior Strategy Consultant, Kenneth Kwon-Young Chin, this webinar will help you better understand the trends that are changing digital and how you must adapt your marketing strategy to travel with your customers at the speed of social velocity. During this presentation, Ken shares examples from top B2B and B2C brands such as Cisco WebEx, Lego, MINI, CarePages, Reebok, and Accenture. From online and mobile to integrating traditional media with virtual worlds and generating viral buzz, this unique outlook will change your perspective of your customers (where they live their digital lives and how they interact) and your marketing – and how these two sometimes polar entities can come together to promote, enhance, and empower your brand. So what does social velocity mean for your brand? • Creating lasting connections with customers • Learning how to adapt your offerings to align with continually changing customer needs • Building trust and authenticity • Increasing brand ownership, loyalty, and evangelism • Generating earned media • Creating compelling offline and online experiences The most precious resource to every customer is time – learn how social velocity can help you create time with your customers.

1. Ken Chin SOCIAL VELOCITY: Key trends that accelerate user adoption and advocacy online and how they impact your brand

3. Social Velocity: What is it?

4. SOCIAL

5. VELOCITY

7. Social Velocity: Key Trends

8. FLUID

14. FABLE

26. DIGITAL WORLDS

27. Average hours per week spent playing Massively Multiplayer Online (MMO) Games vs. TV viewing hours Source: AC Nielsen Source: Daedalus Project Before Playing MMOs After Playing MMOs

28. Print Ad + Webcam = …

29. http://www.youtube.com/watch?v=HTYeuo6pIjY

32. Virtual Worlds, Virtual Marriages…

35. Social Velocity: Summary

37. FLUID - Your users are not standing still and are continually changing; your offerings must adapt to this new paradigm

38. FABLE - If you help users tell their own tales, they will reward you with greater brand loyalty and affinity

39. COLLABORATE – Your users and employees have great ideas to be leveraged. Start the conversation.

40. DIGITAL WORLDS DIGITAL WORLDS – these are real destinations and future generations of consumers are already living in them

41. Social Velocity allows you to move from being “just” a brand to becoming a living entity users can interact with

42. Social Velocity: Parting Thoughts

44. How can you enable consumers to dictate / direct your interactions?

45. How do you enable collaboration?

46. How will you align with tomorrow’s customers?

47. To what degree are you ready to let go?

48. [email_address] Questions? slideshare.net/MolecularInc