Making Web 2.0 Real Part 1: Social Media
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In this webinar, Steve Mulder shares his knowledge, expertise and insight into the world of Web 2.0, exploring social media in this first episode of a three part series. Explore tagging, blogs, social networks, ratings and reviews, collaborative content and more! Presentation by Steve Mulder. View the webinar recording of this presentation at: http://tinyurl.com/5bdma9
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Making Web 2.0 Real Part 1: Social Media
- 1. Social Media Steve Mulder Making Web 2.0 Real PART 1
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- 9. What is Web 2.0? Marketing buzzword
- 10. “ We are witnessing the Web’s second coming.” The New York Times “The Web has finally matured to the point where it can fulfill some of the outlandish promises that we heard in the ‘90s.” Newsweek
- 11. Anything new Anything cool Anything marketing wants to sell Anything someone wants Google or Yahoo to buy
- 12. “ When people say to me it’s a Web 2.0 application, I want to puke.” Venture Capitalist Guy Kawasaki
- 13. What is Web 2.0? Newish set of guiding philosophies Social Media Rich Interfaces New Digital Interactions Openness
- 14. What is Web 2.0? Newish set of guiding philosophies Social Media Rich Interfaces New Digital Interactions Openness
- 16. Social media: Ratings and reviews
- 34. Social media: Collaborative content
- 47. Social media: Message boards
- 56. Social media: Behavior-driven information architecture
- 64. Social media: Social networking
- 70. Social media: The challenge of negative content
- 77. To what degree are you ready to let go?
- 79. We create platforms for experiences, not the experiences themselves
- 80. We create design containers for content we cannot entirely imagine
- 81. evolve and flexible are that systems create We
- 82. Which Web 2.0 opportunities are right for you? Social Media Rich Interfaces New Digital Interactions Ratings & reviews Tags Collaborative content Message boards Blogs Behavior-driven info architecture Social networking Instant feedback Faster processes More ways to interact Direct manipulation Differentiating experiences Widgets Browser extensions & toolbars Virtual worlds Mobile Television & gaming platforms Openness RSS feeds Open APIs New content uses Mashups