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B2B Marketers, Start Mingling! Talk Is Cheap and So Is Social Media Marketing
The 5 Steps to Start Mingling  in Social Media Marketing <ul><li>Spy </li></ul><ul><li>Talk </li></ul><ul><li>Plan, Priori...
Step 1. I spy…
 
 
Step 2. Have  “the” Talk
Step 3. The Plan
<ul><li>Converse with clients and prospects </li></ul><ul><li>Act as a social media hub, sharing everything from videos to...
<ul><li>Public relations exposure </li></ul><ul><li>Additional exposure for our blog </li></ul><ul><li>Another means to co...
<ul><li>Share thought leadership </li></ul>
<ul><li>Promote client success stories </li></ul><ul><li>Share a piece of our culture </li></ul>
<ul><li>Share a piece of our culture </li></ul>
 
Step 4. The Plunge
ACCEPT
 
LOSEN YOUR GRIP
 
MINIMAL SUPPORT
REALISTIC EXPECTATIONS
Step 5. Maintain
 
 
The Blog Feed <ul><li>In order for this to happen your blog will need to have an RSS feed. If it doesn’t, talk to your IT ...
 
 
Where Next? <ul><li>Is Your Brand at Social Media's Ground Zero?  </li></ul><ul><li>Avoid These Facebook Faux Pas </li></u...
Thank You Kathleen Gambale [email_address] www.molecular.com
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B2B Social Media Marketing

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Digital Marketer, Kathleen Gambale of Molecular shares her experiences in implementing social media marketing in the B2B space. The presentation shares a case study and examples from Facebook, Twitter, Slideshare, YouTube and Flickr. It also takes you through a step by step process for B2B marketers who are looking to enter the world of social media marketing.

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  • Thanks for the helpful presentation. I'd love to see the end where you discuss the measurement metrics you use. That part cuts off during the Facebook slide.
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  • Thanks for posting this. Found it very helpful.
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  • Listen to the webinar presentation of this slide deck at:
    http://www.molecular.com/research/webinars.aspx
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  • Earlier this spring I went to a marketing conference. Was sitting there listing to how people don’t get many blog hits and that by linking their blogs to social media sites like Facebook they could improving this. The show Also talked about such topics as using social networks to garner PR exposure and so all this started me thinking… We need to do this too. So when I returned from the conference Our social media marketing journey began.
  • Transcript of "B2B Social Media Marketing"

    1. 1. B2B Marketers, Start Mingling! Talk Is Cheap and So Is Social Media Marketing
    2. 2. The 5 Steps to Start Mingling in Social Media Marketing <ul><li>Spy </li></ul><ul><li>Talk </li></ul><ul><li>Plan, Prioritize and Plot </li></ul><ul><li>Plunge </li></ul><ul><li>Sigh And Maintain </li></ul>
    3. 3. Step 1. I spy…
    4. 6. Step 2. Have “the” Talk
    5. 7. Step 3. The Plan
    6. 8. <ul><li>Converse with clients and prospects </li></ul><ul><li>Act as a social media hub, sharing everything from videos to events </li></ul>
    7. 9. <ul><li>Public relations exposure </li></ul><ul><li>Additional exposure for our blog </li></ul><ul><li>Another means to converse </li></ul>
    8. 10. <ul><li>Share thought leadership </li></ul>
    9. 11. <ul><li>Promote client success stories </li></ul><ul><li>Share a piece of our culture </li></ul>
    10. 12. <ul><li>Share a piece of our culture </li></ul>
    11. 14. Step 4. The Plunge
    12. 15. ACCEPT
    13. 17. LOSEN YOUR GRIP
    14. 19. MINIMAL SUPPORT
    15. 20. REALISTIC EXPECTATIONS
    16. 21. Step 5. Maintain
    17. 24. The Blog Feed <ul><li>In order for this to happen your blog will need to have an RSS feed. If it doesn’t, talk to your IT team about setting this up. </li></ul><ul><li>Copy the URL of your blog’s RSS feed. </li></ul><ul><li>Go to the site http://twitterfeed.com/ . Follow the three steps here to feed you blog into your Twitter page. (If you don’t have one, go to http://openid.net for more help and information on what an OpenID log in in.) </li></ul><ul><li>Once this is complete, click the RSS feed on the bottom right corner of your Twitter page. Copy the URL. </li></ul><ul><li>Login to your Facebook page. Then download the app, Simply RSS. </li></ul>
    18. 27. Where Next? <ul><li>Is Your Brand at Social Media's Ground Zero? </li></ul><ul><li>Avoid These Facebook Faux Pas </li></ul><ul><li>LinkedIn Secrets to Marketing Success </li></ul>
    19. 28. Thank You Kathleen Gambale [email_address] www.molecular.com

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