Overview of E-commerce in The Middle East
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Overview of E-commerce in The Middle East

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Mohammad Hijazi presented this topic at the 3rd Arabian Social Media Forum hosted by Promedia in Kuwait on 7-8 May 2014.

Mohammad Hijazi presented this topic at the 3rd Arabian Social Media Forum hosted by Promedia in Kuwait on 7-8 May 2014.

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  • 1. OVERVIEW OF E-COMMERCE IN THE MIDDLE EAST By Mohammad Hijazi @mhijazi
  • 2. @mhijazi WHAT IS E-COMMERCE? E-commerce is a type of industry where the buying and selling of products or services is conducted over electronic systems such as the Internet.
  • 3. @mhijazi INCENTIVES TO BUY ONLINE Comparison shopping Wider selection Better prices Reviews from other shoppers Saving effort & time
  • 4. @mhijazi MENA E-COMMERCE MARKET Source: Paypal
  • 5. @mhijazi E-COMMERCE PENETRATION IN KEY COUNTRIES Source: ipsos
  • 6. @mhijazi E-COMMERCE POPULARITY IN THE REGION Source: ipsos
  • 7. @mhijazi TOP E-COMMERCE WEBSITES(RANKED BASED ON AVG. MONTHLY INTERNET REACH) Source: ipsos
  • 8. @mhijazi TOP PRODUCTS PURCHASED ONLINE Source: ipsos
  • 9. @mhijazi MENA E-COMMERCE MARKET Source: Paypal
  • 10. @mhijazi WHERE ARE THEY MAKING THEIR PURCHASES FROM? Source: Paypal
  • 11. @mhijazi PAYMENT METHODS Source: Paypal
  • 12. @mhijazi STUDY IN LEBANON 44% 56% ARE YOU GENERALLY AFRAID OF BUYING ONLINE? Yes No Source: Cloud961
  • 13. @mhijazi STUDY IN LEBANON 16% 21% 46% 17% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Very often Moderately often Not very often Never HOW OFTEN DO YOU PURCHASE ONLINE? Source: Cloud961
  • 14. @mhijazi STUDY IN LEBANON 10% 50% 40% 0% 10% 20% 30% 40% 50% 60% Local International Both SOURCE OF GOODS 7% 19% 37% 22%22% 47% 16% 10% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% + + + 0 - CONFIDENCE Local International Source: Cloud961
  • 15. @mhijazi STUDY IN LEBANON Security of the website 24% Fraud 18% Shipping costs 18% Taxes 11% Condition of the product 15% Not meeting expectations 14% FACTORS THAT DETER USERS FROM BUYING ONLINE Source: Cloud961
  • 16. @mhijazi WEBSITE SECURITY IN LEBANON Hacker was easily able to:  Get free plane tickets from Middle East Airlines (MEA), only one that responded to hacker’s warning  Get free movie tickets from VOX and Grand Cinemas  Change user type to “administrator” on Scoopcity  Download Maguy Farah’s book for free  Hacking Bank Audi’s Online Payment (used by most companies in Lebanon)
  • 17. @mhijazi SOCIAL E-COMMERCE On Facebook
  • 18. @mhijazi SOCIAL E-COMMERCE On Instagram
  • 19. @mhijazi SOCIAL E-COMMERCE On Pinterest
  • 20. @mhijazi BRANDS ARE TRYING TO BUILD CONSUMERS’ TRUST FOR E-COMMERCE Fits.me introduces a virtual fitting room where users enter their exact measurements and get the feeling of how the clothes will look on them.
  • 21. @mhijazi BRANDS ARE TRYING TO BUILD CONSUMERS’ TRUST FOR E-COMMERCE On Qvit.com, users can create an avatar that has the exact same body as them and then try on clothes.
  • 22. @mhijazi BRANDS ARE TRYING TO BUILD CONSUMERS’ TRUST FOR E-COMMERCE Glasses.com app on smartphones allows users to create a 3D version of themselves and try up to 4 pair of glasses simultaneously and compare them.
  • 23. @mhijazi BRANDS ARE TRYING TO BUILD CONSUMERS’ TRUST FOR E-COMMERCE IKEA designed an application that allows users to virtually place a piece of furniture in their room.
  • 24. @mhijazi EZSTORE.ME ARE TRYING TO BUILD SELLER’S TRUST FOR E-COMMERCE http://www.youtube.com/watch?v=DE3-2zmpAto
  • 25. QUESTIONS? mhijazi@cloud961.com @mhijazi
  • 26. THIS PRESENTATION WAS MADE POSSIBLE DUE TO RESEARCH BY • Armen Bakkalian • Maria Frangieh • Mira Noueihed • Nadim Frenn • Vana Kelzy