OVERVIEW OF E-COMMERCE IN
THE MIDDLE EAST
By Mohammad Hijazi
@mhijazi
@mhijazi
WHAT IS E-COMMERCE?
E-commerce is a type of industry where the
buying and selling of products or services is
cond...
@mhijazi
INCENTIVES TO BUY ONLINE
Comparison shopping
Wider selection
Better prices
Reviews from other shoppers
Savin...
@mhijazi
MENA E-COMMERCE MARKET
Source: Paypal
@mhijazi
E-COMMERCE PENETRATION IN KEY
COUNTRIES
Source: ipsos
@mhijazi
E-COMMERCE POPULARITY IN THE
REGION
Source: ipsos
@mhijazi
TOP E-COMMERCE WEBSITES(RANKED BASED ON AVG. MONTHLY INTERNET REACH)
Source: ipsos
@mhijazi
TOP PRODUCTS PURCHASED ONLINE
Source: ipsos
@mhijazi
MENA E-COMMERCE MARKET
Source: Paypal
@mhijazi
WHERE ARE THEY MAKING THEIR
PURCHASES FROM?
Source: Paypal
@mhijazi
PAYMENT METHODS
Source: Paypal
@mhijazi
STUDY IN LEBANON
44%
56%
ARE YOU GENERALLY AFRAID OF BUYING
ONLINE?
Yes
No
Source: Cloud961
@mhijazi
STUDY IN LEBANON
16%
21%
46%
17%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Very often
Moderately often
Not very o...
@mhijazi
STUDY IN LEBANON
10%
50%
40%
0%
10%
20%
30%
40%
50%
60%
Local International Both
SOURCE OF
GOODS
7%
19%
37%
22%22...
@mhijazi
STUDY IN LEBANON
Security of the website
24%
Fraud
18%
Shipping costs
18%
Taxes
11%
Condition of the product
15%
...
@mhijazi
WEBSITE SECURITY IN LEBANON
Hacker was easily able to:
 Get free plane tickets from Middle East Airlines (MEA),
...
@mhijazi
SOCIAL
E-COMMERCE
On Facebook
@mhijazi
SOCIAL
E-COMMERCE
On Instagram
@mhijazi
SOCIAL E-COMMERCE
On Pinterest
@mhijazi
BRANDS ARE TRYING TO BUILD
CONSUMERS’ TRUST FOR E-COMMERCE
Fits.me introduces a virtual fitting room where users ...
@mhijazi
BRANDS ARE TRYING TO BUILD
CONSUMERS’ TRUST FOR E-COMMERCE
On Qvit.com, users can
create an avatar that
has the e...
@mhijazi
BRANDS ARE TRYING TO BUILD
CONSUMERS’ TRUST FOR E-COMMERCE
Glasses.com app
on smartphones
allows users to
create ...
@mhijazi
BRANDS ARE TRYING TO BUILD
CONSUMERS’ TRUST FOR E-COMMERCE
IKEA designed an
application that
allows users to
virt...
@mhijazi
EZSTORE.ME ARE TRYING TO BUILD
SELLER’S TRUST FOR E-COMMERCE
http://www.youtube.com/watch?v=DE3-2zmpAto
THIS PRESENTATION WAS MADE
POSSIBLE DUE TO RESEARCH BY
• Armen Bakkalian
• Maria Frangieh
• Mira Noueihed
• Nadim Frenn
• ...
Overview of E-commerce in The Middle East
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Overview of E-commerce in The Middle East

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Mohammad Hijazi presented this topic at the 3rd Arabian Social Media Forum hosted by Promedia in Kuwait on 7-8 May 2014.

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Transcript of "Overview of E-commerce in The Middle East"

  1. 1. OVERVIEW OF E-COMMERCE IN THE MIDDLE EAST By Mohammad Hijazi @mhijazi
  2. 2. @mhijazi WHAT IS E-COMMERCE? E-commerce is a type of industry where the buying and selling of products or services is conducted over electronic systems such as the Internet.
  3. 3. @mhijazi INCENTIVES TO BUY ONLINE Comparison shopping Wider selection Better prices Reviews from other shoppers Saving effort & time
  4. 4. @mhijazi MENA E-COMMERCE MARKET Source: Paypal
  5. 5. @mhijazi E-COMMERCE PENETRATION IN KEY COUNTRIES Source: ipsos
  6. 6. @mhijazi E-COMMERCE POPULARITY IN THE REGION Source: ipsos
  7. 7. @mhijazi TOP E-COMMERCE WEBSITES(RANKED BASED ON AVG. MONTHLY INTERNET REACH) Source: ipsos
  8. 8. @mhijazi TOP PRODUCTS PURCHASED ONLINE Source: ipsos
  9. 9. @mhijazi MENA E-COMMERCE MARKET Source: Paypal
  10. 10. @mhijazi WHERE ARE THEY MAKING THEIR PURCHASES FROM? Source: Paypal
  11. 11. @mhijazi PAYMENT METHODS Source: Paypal
  12. 12. @mhijazi STUDY IN LEBANON 44% 56% ARE YOU GENERALLY AFRAID OF BUYING ONLINE? Yes No Source: Cloud961
  13. 13. @mhijazi STUDY IN LEBANON 16% 21% 46% 17% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Very often Moderately often Not very often Never HOW OFTEN DO YOU PURCHASE ONLINE? Source: Cloud961
  14. 14. @mhijazi STUDY IN LEBANON 10% 50% 40% 0% 10% 20% 30% 40% 50% 60% Local International Both SOURCE OF GOODS 7% 19% 37% 22%22% 47% 16% 10% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% + + + 0 - CONFIDENCE Local International Source: Cloud961
  15. 15. @mhijazi STUDY IN LEBANON Security of the website 24% Fraud 18% Shipping costs 18% Taxes 11% Condition of the product 15% Not meeting expectations 14% FACTORS THAT DETER USERS FROM BUYING ONLINE Source: Cloud961
  16. 16. @mhijazi WEBSITE SECURITY IN LEBANON Hacker was easily able to:  Get free plane tickets from Middle East Airlines (MEA), only one that responded to hacker’s warning  Get free movie tickets from VOX and Grand Cinemas  Change user type to “administrator” on Scoopcity  Download Maguy Farah’s book for free  Hacking Bank Audi’s Online Payment (used by most companies in Lebanon)
  17. 17. @mhijazi SOCIAL E-COMMERCE On Facebook
  18. 18. @mhijazi SOCIAL E-COMMERCE On Instagram
  19. 19. @mhijazi SOCIAL E-COMMERCE On Pinterest
  20. 20. @mhijazi BRANDS ARE TRYING TO BUILD CONSUMERS’ TRUST FOR E-COMMERCE Fits.me introduces a virtual fitting room where users enter their exact measurements and get the feeling of how the clothes will look on them.
  21. 21. @mhijazi BRANDS ARE TRYING TO BUILD CONSUMERS’ TRUST FOR E-COMMERCE On Qvit.com, users can create an avatar that has the exact same body as them and then try on clothes.
  22. 22. @mhijazi BRANDS ARE TRYING TO BUILD CONSUMERS’ TRUST FOR E-COMMERCE Glasses.com app on smartphones allows users to create a 3D version of themselves and try up to 4 pair of glasses simultaneously and compare them.
  23. 23. @mhijazi BRANDS ARE TRYING TO BUILD CONSUMERS’ TRUST FOR E-COMMERCE IKEA designed an application that allows users to virtually place a piece of furniture in their room.
  24. 24. @mhijazi EZSTORE.ME ARE TRYING TO BUILD SELLER’S TRUST FOR E-COMMERCE http://www.youtube.com/watch?v=DE3-2zmpAto
  25. 25. QUESTIONS? mhijazi@cloud961.com @mhijazi
  26. 26. THIS PRESENTATION WAS MADE POSSIBLE DUE TO RESEARCH BY • Armen Bakkalian • Maria Frangieh • Mira Noueihed • Nadim Frenn • Vana Kelzy

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