Exploring Social Media Trends in MENA beyond the revolutions

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This presentation explores social media trends and case studies from the middle east and north africa region beyond the revolutions.
Presentation prepared by Mohammad Hijazi @mhijazi and Darine Sabbagh @sdarine

Published in: Technology

Exploring Social Media Trends in MENA beyond the revolutions

  1. 1. Exploring SocialMedia Trends in TheMiddle East Beyondthe RevolutionsPresented by: Mohammad Hijazi
  2. 2. AboutChief Collaborator, Online CollaborativeSocial Media Consultant: Leo Burnett, Accelerate Online, Netizency, etc.Tweet me: @mhijaziBlog: mindsoupblog.com
  3. 3. So how do we use theinternet in the Middle East?
  4. 4. Worldwide PopulationInternet Penetration 2012 Source: We are social 2012
  5. 5. So how do we use the internet? Source: www.4spots.com
  6. 6. So how do we use the internet? Source: www.4spots.com
  7. 7. So how do we use the internet? Source: www.4spots.com
  8. 8. So how do we use the internet? Source: http://visual.ly/online-shoping-arab-world
  9. 9. 31% have 4 social media accounts Source: http://www.socialbakers.com/blog/130-interesting-digital-marketing-trends-in-the-middle-east
  10. 10. Percentage penetration of social media users from population (June 2012) Source: econsultancy.com
  11. 11. Number of Facebook users andpercentage of users in the Arab region (June 2012)
  12. 12. Social media played a role in empowering meto influence change in my community/country (% of respondents 2012) Source: econsultancy.com
  13. 13. The youth rule Facebook
  14. 14. The youth rule Facebook
  15. 15. The youth rule Facebook
  16. 16. Language matters
  17. 17. Religion plays a role in Social Media Behavior
  18. 18. Social Media v. TV
  19. 19. Facebook Average Usage Source: The Online Project
  20. 20. Average Friends Source: The Online Project
  21. 21. Gender Gap Source: The Online Project
  22. 22. Gender Gap Source: The Online Project
  23. 23. Relationship Status Source: The Online Project
  24. 24. Relationship Status Source: The Online Project
  25. 25. Purchase Decision (UAE) Source: Socialize UAE and YouGov
  26. 26. Map of theArabBlogosphere Source: Berkman Center
  27. 27. Activism BeyondRevolutions
  28. 28. http://www.youtube.com/watch?v=9JhOWK81IKk #women2drive
  29. 29. http://www.blamebassil.com #BlameBassil
  30. 30. The uprising of women in the Arab Worldhttps://www.facebook.com/intifadat.almar2a
  31. 31. http://www.youtube.com/watch?v=a6BpJpxAHPk Take Back Parliament vote2013.org
  32. 32. http://www.youtube.com/watch?v=nPk1P8w3u_w Can you solve this?
  33. 33. Citizen journalism
  34. 34. http://www.france24.com/en/20120619-2012-06-19-2049-wb-en-webnews Elections in Egypt
  35. 35. http://www.youtube.com/watch?v=IppEqGpRNe8 Cheyef 7alak?
  36. 36. Consumer Uprisings OnSocial Media
  37. 37. http://www.youtube.com/watch?v=GEyf7uhh0io Brand Protection Group
  38. 38. Boycott of Mobile Telecoms
  39. 39. http://www.youtube.com/watch?v=G5lnv-pmdZo Allo Fail
  40. 40. http://www.youtube.com/watch?v=GERc7JqJEY8 MEA Youtube Incident
  41. 41. MEA Racism Incident
  42. 42. Benihana Kuwait
  43. 43. Arab Internet “Sensations”2012
  44. 44. http://www.youtube.com/watch?v=bCZ5Jz_Cr64 Anti-Islam Youtube Video “This video – which is widely available on the Web – is clearly within our guidelines and so will stay on YouTube,” Google said in a published statement. “However, given the very difficult situation in Libya and Egypt, we have temporarily restricted access in both countries.”
  45. 45. Call me maybe?Overly Attached American Girlfriend Overly Attached Lebanese Girlhttp://www.youtube.com/watch?v=Xujhimh5eWs&feature=plcp http://www.youtube.com/watch?v=0-_b2iX3vyo
  46. 46. http://www.youtube.com/watch?v=6GvtZD5vAVY Prostitutes Singers Lara Kay Myriam Klink
  47. 47. #MissHabalon
  48. 48. Arab Politicians andCelebrities
  49. 49. Queen Rania
  50. 50. HH Sheikh Mohammed“@HHShkMohd has attracted one million followers onTwitter, making him the most followed Arab politician,Emirates News Agency (WAM) ”
  51. 51. Lebanese PoliticiansHariri Mentions BreakdownSehnaoui Mentions Breakdown Source Think Media Labs
  52. 52. Top 20 InfluentialLebanese Tweeps Source MindSoupBlog.com
  53. 53. Questions?

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