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S-commerce 2014


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Talk at GitPro 2014 today April 12th

Published in: Social Media, Technology, Business
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S-commerce 2014

  1. 1. Viroopax Mirji @vpax How do you convert a “like,” a “tweet,” or “pin” into a sale?
  2. 2. Social media + e-commerce = ? S-Commerce? On the surface, it seems like a simple equation. In reality, it’s not. • Social Shopping? • SocialTV? Immersive Advertising? • Online Product Info & Advice? • Social Buying? • Social Advertising? • Social Upsell? Cross-Sell Q&A? • Virtual Currency – via SNS? • Game In-app social purchases/monetization? • Digital Currency? Credits/Vouchers? What is the new definition of s-Commerce? More succinctly, social commerce is the use of social network(s) in the context of e- commerce transactions
  3. 3. 1. Social network-driven sales - Facebook commerce and Twitter commerce belong to this part. Sales take place on established social network sites and related commerce sites (e.g. Zynga games, FB credits, Skype credits, BC). 2. Peer-to-peer sales platforms (eBay, Etsy, Amazon) - In these websites, users can directly communicate and sell products to other users. 3. Group buying (Groupon, LivingSocial) - Users can buy products or services at a lower price when enough users agree to make this purchase. 4. Peer recommendations (Amazon,Yelp, JustBought) - Users can see recommendations from other users. 5. User-curated shopping (The Fancy, Lyst, Svpply) - Users create and share lists of products and services for others to shop from. 6. Participatory commerce (Threadless, Kickstarter, CutOnYourBias) - Users can get involved in the production process. 7. Social shopping (Motilo, Fashism, GoTryItOn) - Sites provide chat sessions for users so they can communicate with their friends or other users for some advice. 7 Types of Social Commerce
  4. 4. An Experience with FB
  5. 5. © All rights reserved. Proprietary and Confidential. Roamware, Inc. 2010. All other product or service names are the property of their respective owners. Mobile Top-Ups powered by Roamware GATE Roamware’s Global Airtime Top-up Exchange (GATE) provides airtime purchase services so that Social Network users can use their website/mobile-app and purchase airtime for friends/family or even themselves.
  6. 6. Rise of Social Commerce _ by Altimeter Some new entries:
  7. 7. Conversion lift 15% of all orders are influenced by Social Q&A. People who interact with Social Q&A convert more often: Askers: 10-15x more Readers: 3-7x more Answerers: 2-3x more
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  9. 9. Social Gaming & Commerce
  10. 10. T H A N K Y O U @vpax