We explore the upcoming tech trends and how they will affect events. We go over mature, current, and future trends to make sure event organizers are getting the most out of technology.
2. #ElevateDC@Colleran / @AbeAdams
Housekeeping items
Questions at the end
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Importance of Tech
1. Benefits of tech
Technology lowers costs, improves
efficiency, and increases utility.
2. Risks of tech
Lots of noise. Every service self identifies as
innovative. Limited resources to invest.
3. We can help
Understanding more macro market trends
will help you identify real opportunities to
improve your business.
5. #ElevateDC@Colleran / @AbeAdams
Tech trends: Mature
Social
People are choosing hashtags before
venues. Your audience is there & so are you.
E-commerce
Purchasing online is no longer just for early
adopters - it’s an expectation.
Content
Blogs are no longer a strategy, they’re an
expectation.
7. #ElevateDC@Colleran / @AbeAdams
Tech Trends: Now
Mobile
25% of all web usage is on mobile. Growth
is not slowing down.
Connected Web
A typical SaaS platform now has an open
API. Industries are being created in making
connections between platforms.
10. #ElevateDC@Colleran / @AbeAdams
Tech Trends: Next
Privacy
Backlash against popularity of online
identity. Anonymity is now a feature.
Wearables
Watches, Google Glass, fitness trackers are
all being sold and hoping for mass adoption.
12. #ElevateDC@Colleran / @AbeAdams
Applying Tech
Cost vs. Time
Every solution must consider the balance of
funding versus available time.
Scalability
Solving for a single instance is not the
problem.
Adoption
You need buy-in from other departments
and partners.
14. #ElevateDC@Colleran / @AbeAdams
Case Study
Romney-Ryan 2012 Events
Unified Event Solution
Partnered with Eventbrite; Promoted and
executed 227 events in 4 months.
Publicize Events & Maximize
Crowd Building
1+ Million RSVPs, 550k+ electronic tickets
Enhance Turnout Data
Optimize time, location and event frequency
15. #ElevateDC@Colleran / @AbeAdams
Case Study
Romney-Ryan 2012 Events
Cross-Device Promotion
Desktop, Mobile, & Tablet + Event App
Pre- & Post-Event Marketing
Platform allowed for new marketing
opportunities before and after events.
550k+ New Email Contacts
620k+ New Phone Contacts
New Resources
$4+ Million raised through event attendees
120k+ New volunteer recruits signed up
16. #ElevateDC@Colleran / @AbeAdams
Event Tech Trends – Cheat Sheet
Trend Huh? Do this!
Social
(mature)
Social media participation is
ubiquitous. Since your audience is
there, you should be there too.
• Be there (have Twitter/FB profiles for your company/brand)
• Participate in conversations – engage your audience.
E-commerce
(mature)
There is no longer a stigma around
buying online.
• Offer online registration/merchandise/etc.
Content
(mature)
People expect content from
brands, find your competitive
advantage and stand out.
• Diversify beyond the long-form blog post
• Try different platforms (YouTube, Medium, niche-specific)
Mobile
(now)
Mobile has a US high penetration
and usage is still skyrocketing.
• Make sure ALL your websites are optimized for mobile
• Consider a separate mobile app for your event
Connected Web
(now)
Web services and platforms are
becoming interconnected.
• Take advantage of integrated apps and APIs
• Consolidate data and have a ‘source-of-truth’
Privacy
(next)
Rise of anonymous and temporary
social networks.
• Only collect the data that you need
• Be weary of services that force social sign-up
Wearables
(next)
Increasing computing power makes
smaller/wearable devices
inevitable.
• Let this market grow more before making investments.
----- Meeting Notes (7/10/14 12:58) -----
Thank you!
Live Experience
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