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When All Media Is Social: How Social Became Mainstream
When All Media Is Social: How Social Became Mainstream
When All Media Is Social: How Social Became Mainstream
When All Media Is Social: How Social Became Mainstream
When All Media Is Social: How Social Became Mainstream
When All Media Is Social: How Social Became Mainstream
When All Media Is Social: How Social Became Mainstream
When All Media Is Social: How Social Became Mainstream
When All Media Is Social: How Social Became Mainstream
When All Media Is Social: How Social Became Mainstream
When All Media Is Social: How Social Became Mainstream
When All Media Is Social: How Social Became Mainstream
When All Media Is Social: How Social Became Mainstream
When All Media Is Social: How Social Became Mainstream
When All Media Is Social: How Social Became Mainstream
When All Media Is Social: How Social Became Mainstream
When All Media Is Social: How Social Became Mainstream
When All Media Is Social: How Social Became Mainstream
When All Media Is Social: How Social Became Mainstream
When All Media Is Social: How Social Became Mainstream
When All Media Is Social: How Social Became Mainstream
When All Media Is Social: How Social Became Mainstream
When All Media Is Social: How Social Became Mainstream
When All Media Is Social: How Social Became Mainstream
When All Media Is Social: How Social Became Mainstream
When All Media Is Social: How Social Became Mainstream
When All Media Is Social: How Social Became Mainstream
When All Media Is Social: How Social Became Mainstream
When All Media Is Social: How Social Became Mainstream
When All Media Is Social: How Social Became Mainstream
When All Media Is Social: How Social Became Mainstream
When All Media Is Social: How Social Became Mainstream
When All Media Is Social: How Social Became Mainstream
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When All Media Is Social: How Social Became Mainstream

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Isn't social media just a fad, for tech savvy kids? In fact it's more mainstream than the mainstream, and technology is likely to make it even more so

Isn't social media just a fad, for tech savvy kids? In fact it's more mainstream than the mainstream, and technology is likely to make it even more so

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  • Twitter’s growth this year has been huge...
  • Yet looking at Forrester’s Social Technographic Ladder, we can see that historically, creating content has required deep engagement by the consumer; whether through knowing HTML, setting up a blog, having a video camera...
  • Transcript

    • 1. When All Media’s Social Social Media Goes Mainstream 1` 1 1 1 1 1 1
    • 2. 02/05/10 Sample Footer Text Here 1. USC, Not UGC
    • 3.  
    • 4.  
    • 5. <ul><li>` </li></ul>
    • 6.  
    • 7.  
    • 8. Only 2/20 Of 100m Videos Are UGC 100% Is USC (User Shared Content)
    • 9. 80% Of Content Shared Is Professionally Produced
    • 10. 02/05/10 Sample Footer Text Here Facebook Sends More Traffic To News Site Than Google News
    • 11. <ul><li>Content is king… </li></ul><ul><li>Conversation is king, content’s just something to talk about </li></ul>Ideas People Love To Share
    • 12. 2. Media Platforms, Not Producers respres on flickr
    • 13. Facebook To Break 500 Million?
    • 14. Twitter: Pulse Of The Planet?
    • 15. jonsson on flickr 1 Billion Views A Day
    • 16. Defining social media Digging The News digg NYT
    • 17. 3. Social, Mobile & The Ladder Milica Sekulic on flickr
    • 18. Forrester’s Ladder Creators Critics Collectors Joiners Spectators Inactive Source: Forrester’s NAVTAS Q4 2006 Devices & Access Online Survery <ul><li>Use social networking sites </li></ul><ul><li>Comment on blogs </li></ul><ul><li>Post ratings and reviews </li></ul><ul><li>None of these activities </li></ul><ul><li>Read blogs </li></ul><ul><li>Watch peer-generated video </li></ul><ul><li>Listen to podcasts </li></ul><ul><li>Use RSS </li></ul><ul><li>Tag Web pages </li></ul><ul><li>Publish Web page </li></ul><ul><li>Publish or maintain blog </li></ul><ul><li>Upload video to sites like YouTube </li></ul>
    • 19. 2004
    • 20. 2005
    • 21. 2008
    • 22. 2009
    • 23. bohman on flickr The Ladder’s On Its Side
    • 24.
    • 25.
    • 26. 2010
    • 27. 2010
    • 28. 2010
    • 29. 4. Socialising Television dailyinvention on flickr
    • 30. Over 1,000 Ratings
    • 31. Over 1,000 Tweets A Minute
    • 32.
    • 33. nicolasnova on flickr Ciarán Norris [email_address]

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