When All Media’s Social Social Media Goes Mainstream 1` 1 1 1 1 1 1
02/05/10 Sample Footer Text Here 1. USC, Not UGC
 
 
<ul><li>` </li></ul>
 
 
Only 2/20 Of 100m Videos Are UGC 100% Is USC (User  Shared  Content)
80% Of Content Shared Is Professionally Produced
02/05/10 Sample Footer Text Here Facebook Sends More Traffic To News Site Than Google News
<ul><li>Content is king… </li></ul><ul><li>Conversation is king, content’s just something to talk about </li></ul>Ideas Pe...
2. Media Platforms, Not Producers respres on flickr
Facebook To Break 500 Million?
Twitter: Pulse Of The Planet?
jonsson on flickr 1 Billion Views A Day
Defining social media Digging The News digg NYT
3. Social, Mobile & The Ladder Milica Sekulic on flickr
Forrester’s Ladder Creators Critics Collectors Joiners Spectators Inactive Source: Forrester’s NAVTAS Q4 2006 Devices & Ac...
2004
2005
2008
2009
bohman on flickr The Ladder’s On Its Side
2010
2010
2010
4. Socialising Television dailyinvention on flickr
Over 1,000 Ratings
Over 1,000 Tweets A Minute
nicolasnova on flickr Ciarán Norris [email_address]
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When All Media Is Social: How Social Became Mainstream

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Isn't social media just a fad, for tech savvy kids? In fact it's more mainstream than the mainstream, and technology is likely to make it even more so

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  • Twitter’s growth this year has been huge...
  • Yet looking at Forrester’s Social Technographic Ladder, we can see that historically, creating content has required deep engagement by the consumer; whether through knowing HTML, setting up a blog, having a video camera...
  • When All Media Is Social: How Social Became Mainstream

    1. 1. When All Media’s Social Social Media Goes Mainstream 1` 1 1 1 1 1 1
    2. 2. 02/05/10 Sample Footer Text Here 1. USC, Not UGC
    3. 5. <ul><li>` </li></ul>
    4. 8. Only 2/20 Of 100m Videos Are UGC 100% Is USC (User Shared Content)
    5. 9. 80% Of Content Shared Is Professionally Produced
    6. 10. 02/05/10 Sample Footer Text Here Facebook Sends More Traffic To News Site Than Google News
    7. 11. <ul><li>Content is king… </li></ul><ul><li>Conversation is king, content’s just something to talk about </li></ul>Ideas People Love To Share
    8. 12. 2. Media Platforms, Not Producers respres on flickr
    9. 13. Facebook To Break 500 Million?
    10. 14. Twitter: Pulse Of The Planet?
    11. 15. jonsson on flickr 1 Billion Views A Day
    12. 16. Defining social media Digging The News digg NYT
    13. 17. 3. Social, Mobile & The Ladder Milica Sekulic on flickr
    14. 18. Forrester’s Ladder Creators Critics Collectors Joiners Spectators Inactive Source: Forrester’s NAVTAS Q4 2006 Devices & Access Online Survery <ul><li>Use social networking sites </li></ul><ul><li>Comment on blogs </li></ul><ul><li>Post ratings and reviews </li></ul><ul><li>None of these activities </li></ul><ul><li>Read blogs </li></ul><ul><li>Watch peer-generated video </li></ul><ul><li>Listen to podcasts </li></ul><ul><li>Use RSS </li></ul><ul><li>Tag Web pages </li></ul><ul><li>Publish Web page </li></ul><ul><li>Publish or maintain blog </li></ul><ul><li>Upload video to sites like YouTube </li></ul>
    15. 19. 2004
    16. 20. 2005
    17. 21. 2008
    18. 22. 2009
    19. 23. bohman on flickr The Ladder’s On Its Side
    20. 24.
    21. 25.
    22. 26. 2010
    23. 27. 2010
    24. 28. 2010
    25. 29. 4. Socialising Television dailyinvention on flickr
    26. 30. Over 1,000 Ratings
    27. 31. Over 1,000 Tweets A Minute
    28. 32.
    29. 33. nicolasnova on flickr Ciarán Norris [email_address]
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