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When All Media Is Social: How Social Became Mainstream
 

When All Media Is Social: How Social Became Mainstream

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Isn't social media just a fad, for tech savvy kids? In fact it's more mainstream than the mainstream, and technology is likely to make it even more so

Isn't social media just a fad, for tech savvy kids? In fact it's more mainstream than the mainstream, and technology is likely to make it even more so

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  • Twitter’s growth this year has been huge...
  • Yet looking at Forrester’s Social Technographic Ladder, we can see that historically, creating content has required deep engagement by the consumer; whether through knowing HTML, setting up a blog, having a video camera...

When All Media Is Social: How Social Became Mainstream When All Media Is Social: How Social Became Mainstream Presentation Transcript

  • When All Media’s Social Social Media Goes Mainstream 1` 1 1 1 1 1 1
  • 02/05/10 Sample Footer Text Here 1. USC, Not UGC
  •  
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    • `
  •  
  •  
  • Only 2/20 Of 100m Videos Are UGC 100% Is USC (User Shared Content)
  • 80% Of Content Shared Is Professionally Produced
  • 02/05/10 Sample Footer Text Here Facebook Sends More Traffic To News Site Than Google News
    • Content is king…
    • Conversation is king, content’s just something to talk about
    Ideas People Love To Share
  • 2. Media Platforms, Not Producers respres on flickr
  • Facebook To Break 500 Million?
  • Twitter: Pulse Of The Planet?
  • jonsson on flickr 1 Billion Views A Day
  • Defining social media Digging The News digg NYT
  • 3. Social, Mobile & The Ladder Milica Sekulic on flickr
  • Forrester’s Ladder Creators Critics Collectors Joiners Spectators Inactive Source: Forrester’s NAVTAS Q4 2006 Devices & Access Online Survery
    • Use social networking sites
    • Comment on blogs
    • Post ratings and reviews
    • None of these activities
    • Read blogs
    • Watch peer-generated video
    • Listen to podcasts
    • Use RSS
    • Tag Web pages
    • Publish Web page
    • Publish or maintain blog
    • Upload video to sites like YouTube
  • 2004
  • 2005
  • 2008
  • 2009
  • bohman on flickr The Ladder’s On Its Side
  • 2010
  • 2010
  • 2010
  • 4. Socialising Television dailyinvention on flickr
  • Over 1,000 Ratings
  • Over 1,000 Tweets A Minute
  • nicolasnova on flickr Ciarán Norris [email_address]