When All Media's Social Media Goes Mainstream discusses how social media is becoming more mainstream. It notes that while user-generated content makes up only 20% of online videos, social media platforms are distributing more content than traditional news sites. As social media evolves, it is becoming less about the producers and more about the platforms and how people interact with and share content across various social networks and mobile devices.

1. When All Media’s Social Social Media Goes Mainstream 1` 1 1 1 1 1 1

2. 02/05/10 Sample Footer Text Here 1. USC, Not UGC

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8. Only 2/20 Of 100m Videos Are UGC 100% Is USC (User Shared Content)

9. 80% Of Content Shared Is Professionally Produced

10. 02/05/10 Sample Footer Text Here Facebook Sends More Traffic To News Site Than Google News

11. Content is king… Conversation is king, content’s just something to talk about Ideas People Love To Share

12. 2. Media Platforms, Not Producers respres on flickr

13. Facebook To Break 500 Million?

14. Twitter: Pulse Of The Planet?

15. jonsson on flickr 1 Billion Views A Day

16. Defining social media Digging The News digg NYT

17. 3. Social, Mobile & The Ladder Milica Sekulic on flickr

18. Forrester’s Ladder Creators Critics Collectors Joiners Spectators Inactive Source: Forrester’s NAVTAS Q4 2006 Devices & Access Online Survery Use social networking sites Comment on blogs Post ratings and reviews None of these activities Read blogs Watch peer-generated video Listen to podcasts Use RSS Tag Web pages Publish Web page Publish or maintain blog Upload video to sites like YouTube

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23. bohman on flickr The Ladder’s On Its Side

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29. 4. Socialising Television dailyinvention on flickr

30. Over 1,000 Ratings

31. Over 1,000 Tweets A Minute

33. nicolasnova on flickr Ciarán Norris [email_address]