This presentation is an analysis on ODOT's social media presence and recommendations on how this presence can be spread further.

1. ODOT’s Social Media Presence as of 7/9/2009 Prepared by: Ali Al-Yabes Sajal Maheshwari

2. ODOT’s Social Media Tools Social Networking Video Sharing Photo Sharing Micro Blogging

3. Trip Check (www.tripcheck.com) 2008 2009

6. (www.twitter.com) 1.7% 10.1% 47.4% 1.4 Too far back July 8, 2009 27 578 2,077 PDXCommute 0.1% 0.3% Clout Page Does Not Exist OregonDMV Apr 22, 2009 June 15, 2009 0 3 4 ODOTEASTERNFA May 5, 2009 July 8, 2009 0 4 9 ODOTValleyNCFA July 5, 2009 July 5, 2009 0 4 4 ODOTSWFA 0.3% 0.0% 0.1 Apr 21, 2009 July 8, 2009 0 23 14 ODOTPDXMtHoodFA 0 6 0 ODOTFA 0.8% 66.7% 0.3 Jan 5, 2009 July 8, 2009 42 369 46 OregonDOT Updates Followers Following Last update First update Influence Generosity Velocity ODOTCENTRALFA 4 8 0 July 2, 2009 June 9, 2009 Usage Update

7. (www.twitalyzer.com)

9. What are other State DOTs doing? 0.3% 0.5% 0.0% 0.2 May 11, 2009 July 9, 2009 56 343 149 2.7 Utah 0.1% 0.3% 0.0% 0.1 Feb 27, 2009 July 6, 2009 3 356 94 7.7 Virginia 0.3% 1.6% 0.0% 0.3 Jan 7, 2009 July 9, 2009 133 576 308 4.9 Colorado 0.1% 0.8% 66.7% 0.2 Feb 19, 2009 July 8, 2009 5 426 176 10.0 Michigan 0.6% 4.4% 0.0% 0.6 Dec 1, 2008 July 9, 2009 65 918 962 3.0 Iowa 2.8% 3.6% 14.8% 1.6 Sept 16, 2008 July 8, 2009 56 1,551 1,132 6.5 Arizona 5.9% 6% 88.9% 4.1 Too far back June 30, 2009 4,092 5,419 3,463 6.5 Washington Pop (mil.) Updates Followers Following Last update First update Influence Generosity Velocity Clout Oregon 3.8 46 380 45 July 8, 2009 Jan 5, 2009 0.3 66.7% 0.8% 0.3% Nevada 2.6 53 238 143 July 7, 2009 Apr 15, 2009 0.1 0.0% 1.2% 0.1%

10. Comparison to top states: Followers: People following you Following: People you are following Updates: Number of times you have tweeted

16. Questions ?