Make media planning deliver much more!

1. Strategic media planning Connecting with the market Milton Papadakis

3. Direct connection with sales is not part of the process.

5. Short or long commercials?

6. When to advertise?

7. Pressure or Continuity?

8. Feedback to act upon.

9. With a little help from research.

10. TV only?

12. Do you need a heavy start or not?

13. When to advertise? Go for Pressure or Continuity?

14. What about share of voice? Why most seasonal brands go down in SOV exactly on peak consumption point?

15. TV only?

17. Same as year before?

18. Need a … media guru?

19. Have you thought that Feedback and Feedback alone is what you need to act upon?

20. But feedback should be no other than market performance!

23. CPR is not the only cost center to worry about.

24. Let’s make the discovery & integration of “drivers of sales”, the central point to start planning media for 2011.

25. Call Milton on 210-6101240 or mail at mediarisk@otenet.gr, for more…