Marketing Mix Optimization

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MMO is the way of understanding and optimal allocation of your budget

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Marketing Mix Optimization

  1. 1. What drives sales?
  2. 2. 5P’s PRODUCT PLACE PRICE PROMOTION + BASE + EXTERNAL FACTORS PEOPLE
  3. 3. YES! But there ain’t no data…
  4. 4. MarketingMixOptimization • MARKET UNDERSTANDING • DATA UNDERSTANDING • DATA COLLECTION • VISUALIZATION
  5. 5. MarketingMixOptimization BASE SEASON TV SPENDS SALES TEAM INCENTIVES PRICE DISCOUNT LOYALTY PROGRAM
  6. 6. MarketingMixOptimization RE-ALLOCATION BUDGET INCREASE + RE-ALLOCATION CURRENT MIX OPTIMAL ALLOCATION
  7. 7. MarketingMixOptimization 1. DATA CONSOLIDATION 2. SALES DESCRIPTION 3. MODEL PREPARATION 4. FULL MM OPTIMIZATION …every step matters.
  8. 8. SERVED BY

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