Our branding firm follows a process called Bold Brand - to learn more visit milesdesign.com

1. A GREAT BRAND
SPEAKS VOLUMES.
Our Approach to Branding & Positioning
// branding for professional services.

2. BOLD BRAND // Our Approach to Branding & Positioning
About Miles Design:
We are an award-winning branding firm,
specializing in branding and design for
professional services firms.
// branding for professional services.

3. BOLD BRAND // Our Approach to Branding & Positioning
Industries Served:
High Expertise / Architecture / Software /
Legal / Consulting / Engineering / Biotech
// branding for professional services.

4. BOLD BRAND // Our Approach to Branding & Positioning
Sample Client List:
AIT Labs / RJE Knoll / Ratio Architects /
Big Brothers Big Sisters / Indy Chamber /
ExactTarget / Bose McKinney & Evans /
BSA Lifestructures / BlueLock
// branding for professional services.

5. LEVERAGE
YOUR STRENGTH.
Our Branding Process // Bold Brand™
// branding for professional services.

6. BOLD BRAND // Our Approach to Branding & Positioning
Why Rebrand?
Our brand is losing relevance and is outdated.
We have new partners, products, or services.
Our expertise is not understood by the market.
Our team is not on the same page.
// branding for professional services.

7. BOLD BRAND // Our Approach to Branding & Positioning
Our Process: Bold Brand ™
Guiding a unified, consistent brand roll-out:
Discovery Strategy Positioning Identity Delivery
Stakeholder Meeting Business Objectives Our Market Category Black & White Logo Marketing Collateral
Client Interviews Audience Who We Are / Aren’t Full Color Logo Print Production
Internal Surveys Competition What We Believe Alternate Usage Online Tools
Deliverables How We’re Unique Stationery Package Roll-out
Bold Brand Essence Standards Guide Registering TM/SM*
Elevator Speech Internal Protocols
// branding for professional services.

8. BOLD BRAND // Our Approach to Branding & Positioning
Phase 1: Discovery
- Exploring differing points of view
- Considering possibilities
- Thinking big
// branding for professional services.

9. BOLD BRAND // Our Approach to Branding & Positioning
Phase 2: Strategy
- Who are your clients? What do they want?
- Who is your competition?
- Why should you matter?
// branding for professional services.

10. BOLD BRAND // Our Approach to Branding & Positioning
Positioning:
- What is your niche?
- What makes you unique?
- What are your brand values?
- What is your elevator pitch?
// branding for professional services.

11. Service Profile: Client Profile:
A short listing of the most Qualities that outline the
striking characteristics general profile of your
of your service. target audience.
Bold Brand Essence:
This is the sweet spot
where the unique elements of
your brand intersect. It will be
precise statement pinpointing
the core of your Bold Brand.
It is the shortest, cleanest
description of
who you are.
Client Benefit: Service Benefit:
Explains the key benefit What benefits are most
(or benefits) derived likely to be felt by your
from the product or prospective audience?
service’s profile?
// branding for professional services.

12. BOLD BRAND // Our Approach to Branding & Positioning
Identity:
- A logo is an identifier, not a description
- The identity is informed by the positioning
- Must work large and small, black and white
- Standards Guides insure consistent use
// branding for professional services.

13. BOLD BRAND // Our Approach to Branding & Positioning
Delivery:
- Website, collateral and other elements
- Launch of the new brand
- Email, SEO, Social Media
// branding for professional services.

14. BOLD BRAND // Our Approach to Branding & Positioning
Brand Identities:
// branding for professional services.

15. BOLD BRAND // Our Approach to Branding & Positioning
Brand Identities:
®
// branding for professional services.

16. BUDGETS AND
PRICING
- Fixed pricing for branding packages
- Retainer for ongoing work
- Set goals, track stats and progress
// branding for professional services.

17. BOLD BRAND // Our Approach to Branding & Positioning
Thank you.
Client references available upon request.
Josh Miles, Principal
Miles Design LLC - Indianapolis
josh@milesdesign.com
317.915.8693 ext. 1
http://www.milesdesign.com
// branding for professional services.