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Positioning compared to a Brand


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This is a slide a developed for a recent presentation. I am trying to articulate the difference between positioning and branding to novices in marketing. Thoughts?

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Positioning compared to a Brand

  1. 1. 1<br />Branding 101:Positioning vs. Branding<br />First pick the neighborhood (positioning), then build your house (brand)<br />Positioning, verb<br />Brand, noun<br />