Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Positioning compared to a Brand

444 views

Published on

This is a slide a developed for a recent presentation. I am trying to articulate the difference between positioning and branding to novices in marketing. Thoughts?

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Positioning compared to a Brand

  1. 1. 1<br />Branding 101:Positioning vs. Branding<br />First pick the neighborhood (positioning), then build your house (brand)<br />Positioning, verb<br />Brand, noun<br />

×