The 2010 Broadband Expo
Branding & Positioning
Josh Miles, Principal
Miles Design LLC - Indianapolis
www.milesdesign.com
@...
Miles Design // Branding and Positioning // Broadband Expo 2010
Who is Miles Design?
We are a branding and web design firm...
Miles Design // Branding and Positioning // Broadband Expo 2010
Define brand.
- A brand is your visual, experiential reput...
Miles Design // Branding and Positioning // Broadband Expo 2010
What is branding?
The act of intentionally positioning you...
Miles Design // Branding and Positioning // Broadband Expo 2010
This guy:
Miles Design // Branding and Positioning // Broadband Expo 2010
The Megaphone:
Miles Design // Branding and Positioning // Broadband Expo 2010
The Wedge:
Miles Design // Branding and Positioning // Broadband Expo 2010
Perceptual Mapping:
$
A
B
$$
Miles Design // Branding and Positioning // Broadband Expo 2010
Finding your Niche:
$
A
B
$$
Miles Design // Branding and Positioning // Broadband Expo 2010
Am I Pigeon Holed?
Miles Design // Branding and Positioning // Broadband Expo 2010
What happens if I miss?
Miles Design // Branding and Positioning // Broadband Expo 2010
Niche = Brand Strategy
- finding a niche
- positioning you...
Miles Design // Branding and Positioning // Broadband Expo 2010
Thank you.
Josh Miles, Principal
Miles Design LLC - Indian...
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Broadband Expo 2010 - Josh Miles

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Branding and Positioning presentation from Broadband Expo 2010 by Josh Miles, Miles Design LLC founder and principal

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Broadband Expo 2010 - Josh Miles

  1. 1. The 2010 Broadband Expo Branding & Positioning Josh Miles, Principal Miles Design LLC - Indianapolis www.milesdesign.com @joshmiles
  2. 2. Miles Design // Branding and Positioning // Broadband Expo 2010 Who is Miles Design? We are a branding and web design firm, specializing in professional services brands.
  3. 3. Miles Design // Branding and Positioning // Broadband Expo 2010 Define brand. - A brand is your visual, experiential reputation. - Brand is everything that expresses you.
  4. 4. Miles Design // Branding and Positioning // Broadband Expo 2010 What is branding? The act of intentionally positioning your company in a specific place in your prospects’ minds, through visuals, language, collateral and the over-arching experience.
  5. 5. Miles Design // Branding and Positioning // Broadband Expo 2010 This guy:
  6. 6. Miles Design // Branding and Positioning // Broadband Expo 2010 The Megaphone:
  7. 7. Miles Design // Branding and Positioning // Broadband Expo 2010 The Wedge:
  8. 8. Miles Design // Branding and Positioning // Broadband Expo 2010 Perceptual Mapping: $ A B $$
  9. 9. Miles Design // Branding and Positioning // Broadband Expo 2010 Finding your Niche: $ A B $$
  10. 10. Miles Design // Branding and Positioning // Broadband Expo 2010 Am I Pigeon Holed?
  11. 11. Miles Design // Branding and Positioning // Broadband Expo 2010 What happens if I miss?
  12. 12. Miles Design // Branding and Positioning // Broadband Expo 2010 Niche = Brand Strategy - finding a niche - positioning your brand - express your niche (prove it)
  13. 13. Miles Design // Branding and Positioning // Broadband Expo 2010 Thank you. Josh Miles, Principal Miles Design LLC - Indianapolis www.milesdesign.com @joshmiles

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