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UXSG2014 Workshop (Day 2) - Designing spatial experiences workshop (philips design)

Designing spatial experiences workshop

Facilitated by
Abhimanyu Kulkarni
Creative Director
Philips Design, India

and

Rahul Pradhan
Senior Art Director
Philips Design, India

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UXSG2014 Workshop (Day 2) - Designing spatial experiences workshop (philips design)

  1. 1. Designing spatial experiences Abhimanyu Kulkarni Philips Design 2nd September, 2014
  2. 2. Spatial design Communication design UX design Product design Strategic design
  3. 3. About us
  4. 4. About us Abhi Designer & screenwriter Rahul Spatial & lighting designer Jyotika Communication designer
  5. 5. What do stories have to do with spaces
  6. 6. monomyth a basic pattern found in many narratives from around the world
  7. 7. Follow your bliss Sat-chit-anand a helpful guide for the journey each of us walks through life
  8. 8. The hero’s journey THE ORDINARY WORLD CHALLENGES A CALL TO ADVENTURE TRANSFORMATION BEGINS TEMPTATIONS REVELATION (ABYSS) TRANSFORMATION COMPLETES THE HERO RETURNS Mentor Helper
  9. 9. THE ORDINARY WORLD: Luke Skywalker years for a more exciting life
  10. 10. CALL TO ADVENTURE: Luke discovers the message hidden within his droid
  11. 11. TRANSFORMATION BEGINS: Going to Mos Eisley
  12. 12. Helpers & Mentors
  13. 13. CHALLENGES…
  14. 14. …& TEMPTATIONS
  15. 15. REVELATION: Attacked by the monster in the garbage compactor
  16. 16. TRANSFORMATION COMPLETE: death star destroyed
  17. 17. TRANSFORMATION: death star destroyed
  18. 18. The hero’s journey: Star Wars THE ORDINARY WORLD CHALLENGES A CALL TO ADVENTURE TRANSFORMATION BEGINS TEMPTATIONS REVELATION (ABYSS) TRANSFORMATION COMPLETES THE HERO RETURNS
  19. 19. 27 September 16, 2014 Philips Design
  20. 20. The hero’s journey: Airport THE ORDINARY WORLD CHALLENGES A CALL TO ADVENTURE TRANSFORMATION BEGINS TEMPTATIONS REVELATION TRANSFORMATION COMPLETES THE HERO RETURNS
  21. 21. Writer • The writer uses cinema elements (camera, lighting,, sound, costume, time, dialogue, editing etc.) to breath life into the theme Designer • The designer uses spatial elements (architecture, lighting, colors, layout, signage etc.) to breath life into the theme
  22. 22. The theme is brought to life through various cinematic elements Color Speed Symbols
  23. 23. Similarly spaces are brought to life by… Color Light Layout
  24. 24. Writer • Writers uses cinema elements (camera, lighting, location, sound, costume, time, dialogue, editing etc.) to breath life into theme • Theme brings unity of emotion and meaning Designer • Designers uses spatial elements (architecture, lighting, finishes, colors, layout, signage etc.) to breath life into the theme • Theme brings unity, emotion and meaning
  25. 25. theme unites emotion and meaning to create an experience Start wars is the story Luke Skywalker’s maturation and self-realisation
  26. 26. (experience creates memory)
  27. 27. Writer • The writer uses cinema elements (camera, lighting, location, sound, costume, dialogue, editing etc.) to breath life into the theme • Theme brings unity, emotion and meaning • Personal vision; found through insight into the story material Designer • Designers uses spatial elements (architecture, lighting, finishes, colors, layout, signage etc.) to breath life into the theme • Theme brings unity, emotion and meaning • Personal vision; found through insight into the story material
  28. 28. Who is the space meant for… Travelers Office workers Patients Children Home makers
  29. 29. Who are they?
  30. 30. Who are they? Personas
  31. 31. And what they do (over space and time)
  32. 32. And what they do (over space and time) Experience flow
  33. 33. Personas & experience flow + observations, quotes & notes activities words patterns dreams frustrations observations ideas statistics trends
  34. 34. Play with the elements to piece together the experience
  35. 35. Clustering to identify key needs EXAMPLE: airport gate Stressful Bored Entertain myself Long wait Keep checking departure AnticipationFind where to go Finish work Check email Confusing Everything looks the same Wasting time Take a nap Keep getting up Stay near gate Relaxing, cheerful ambience Zoning as per passenger needs Keep visual connect with airline (staff) Orient and help navigate
  36. 36. Hierarchy of needs Keep getting up Stay near gate Keep checking departure Keep visual connect with airline (staff) Wasting time Finish work Entertain myself Take a nap Find where to go Confusing Everything looks the same Orient and help navigate Stressful Bored Anticipation Relaxing, cheerful ambience Long wait Check email Zoning as per passenger needs INSPIRATIONAL NEEDS (Wow!) ASPIRATIONAL NEEDS (Identity) FUNCTIONAL NEEDS (Security)
  37. 37. EMOTIONAL NEEDS Hierarchy of needs ASPIRATIONAL NEEDS (Identity) INSPIRATIONAL NEEDS (Wow!) + = Building on emotional needs helps to build an experience theme
  38. 38. Experience theme for an Airport 48 Passage through India September 16, 2014 Philips Design
  39. 39. 49 Examples of themes brought to life using spatial elements September 16, 2014 Philips Design
  40. 40. Today
  41. 41. Design a changing room for a clothing store Dressing room is the most important space in a store, more than even the selling floor of the store Paco Underhill
  42. 42. Make groups
  43. 43. Choose one of the following and make a 4x4 persona 58 1. Young man getting married in a hurry and choosing a suit from a readymade clothes store 2. Young marketing executive woman wants to impress her management team 3. A student shopping for his first date 4. Two women shopping for Christmas party wear 5. Young woman shops for lingerie for her honeymoon September 16, 2014 Philips Design
  44. 44. Name & photo Behaviors Description Needs Choose one of the following and make a 4x4 persona
  45. 45. Map out their hero’s journey Make observations, cluster them and evolve a theme Design a changing room based on your experience theme
  46. 46. Now
  47. 47. Plan your activities 61 Break 10 mins Persona 20 mins Experience flow 30 mins Theme identification 10 mins Design & prototype concept 45 mins Presentation 7 mins/group September 16, 2014 Philips Design

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