This document provides tips and strategies for optimizing a website to maximize ROI. It recommends using mobile-responsive website builders to create an attractive, informative site. Tactics discussed include clearly presenting the unique value proposition, using calls to action, optimizing the user experience, adding forms, utilizing video and push notifications, including live chat, and monitoring analytics. Various tools are suggested for testing usability, social proof, video creation, email marketing, push notifications, live chat and more. Regularly optimizing the website for traffic, leads and sales is emphasized.

1. A Comprehensive Blueprint for
Maximizing Your Website’s ROI
Presented by
Check Us Out at ClickBoost.co
With Examples From Apple, Brooklinen, Bombfell,
Blue Apron, TechCrunch, CNN and Many More

2. A business website is the modern day
brick and mortar store

3. Unlike with a brick and
mortar store, websites
offer countless
opportunities to engage,
persuade and re-
connect with visitors
after they leave

4. Using website builders like Squarespace or Wix,
you can easily and affordably build an
attractive, informative and engaging website.

5. At no additional cost, you can add pages and pages
of pertinent content to turn browsers to buyers

6. Unlike a social media page or a newspaper ad, you
have complete control over the style, substance
and scope of your website content.

7. Here are some of the most popular and
practical tactics to turn your website into a
growth engine for your business

8. Your website
needs to be
mobile
responsive.
Over half of
all internet
traffic
happens on
smart
phones.

9. You wouldn’t want to walk through a maze to find
what you need at the supermarket.
Similarly, navigating a business website should
be a pleasant and intuitive experience for
visitors; not a puzzle they need to solve.
Apple does a great job of this…

11. You should clearly present your
company’s unique selling proposition
(the value of your product) at the top of
your homepage

13. “The largest percentage of a website’s
visitors leave within 0-8 seconds after
briefly viewing the landing page.”
Interactive marketing

14. To combat that stat, your Website
Needs a least one distinct Call-
To-Action (CTA)

15. The call to action is a way to direct focus
and give the visitor a clear route to
accomplishing a goal.

16. Put yourself in your visitors’ shoes:
Would you rather scavenge a website for
what you’re seeking, or have it
highlighted in a bright color up front?

19. Great, low cost tools for testing your website’s UX
(user experience) and UI (user interface)
Peek by User Testing: Get a free 5 minute user test of your website
Userbrain: Continuously receive videos of real people testing your
website. Starts at $29 for 1 video a month.
UsabilityHub: Get website visitors to take various tests to gauge your
site’s usability. There’s a free plan.
Hotjar: Popular usability tool. Visitor User heatmaps, recordings, form
analysis, feedback polls, surveys, recruit testers. There’s a free plan.

20. Make sure your website typography is
easily readable.

21. Unlike this.

23. Use Social Proof to Build Trust

27. Other Social Proof Tips
Place social media links at the top of your website
For an e-commerce site, prominently display a security seal
Make your contact information visible and easily accessible
Customer reviews from Yelp, TripAdvisor, Google & Facebook
Customer testimonials

28. How I Learned to Stop Worrying
and Love Forms
The key to the success of apps like Uber, GrubHub
and Fandango are forms.
Users don’t have to call a phone number or send
an email to order a car, get food delivered or buy
movie tickets. They just have to fill out a few form
fields and press the “submit” button.

29. Forms are equally
as powerful on
websites as they
are on popular
apps.

30. Always give your website visitors an
opportunity to fill out a form, in
addition to or instead asking them to
call or email

31. Countless studies have been conducted to
study the optimal form layout

32. Expedia found that removing the “Company”
field from a booking form increased sales by
$12 million

33. Video is Eating the World

34. “By 2019, video will account for
80% of global internet traffic,
and 85% in the US”
Cisco

35. “80 percent of users recall a video
ad they viewed in the past 30 days.”
Rendrfx

36. “The average user spends 88%
more time on a website with video.”
Forbes

37. By merely adding a video to your
homepage, you can increase
conversions

38. Vidyard saw a 100% increase in
conversions by adding a video to their
homepage.
ConversionXL

39. inDinero doubled sign-ups for its
service by replacing nearly its entire
sign-up page with a video, a couple
sentences of copy and sign-up button
ConversionXL

40. An easy-to-use and affordable
“video for dummies” tool is Animoto

41. How To Maximize Your Website
Visitors Time-On-Site

42. “96% of a website’s visitors
leave without buying anything.”
HubSpot

44. Here are three ways to get them back

45. 1. Add an email sign-up form to your website.

47. Tip:
Offer something free, a discount, entry
into a giveaway or an informative guide
in exchange for the visitors’ email

49. Great Email Sign Up Tools To Get
Started With
Sumo
HelloBar

50. 2. Push Notifications

53. The opt-in rate and click through rate
for push notifications is significantly
higher than email.

54. The average click through rate for an
email marketing blast is around 1%.
The average click through rate for a
push notification is anywhere between
10% and 50%.

55. Great Push Notification Software
To Get Started With
OneSignal
PushCrew

56. 3. Facebook Messenger

59. Great Facebook Messanger
Software To Get Started With
ManyChat
ChatFuel

60. The Power of Live Chat

62. Live Chat is the most preferred mode
of communication by customers
Live Chat
42%
Phone
32%
Email
23%
Social Media
3%
Kayako

63. Live chat can increase conversions by at least
20 percent.
The typical ROI rate from paid live chat
software for sales teams is about 300%.
Customers that use live chat are three times
more likely to make purchases versus those
who don’t.
American Marketing Association

64. Many major companies still do not use any sort of
live chat system on their websites.
In fact, a recent study of 1,000 websites found
that only 9% of websites use live chat to provide
real time support to their customers.
SuperOffice

65. Great Live Chat Software
Intercom: The best live chat software out there, but starts at
$53/month
ZenDesk Chat: Great live chat software that does everything you
need it to. Free plan available.
Tawk.to: Completely free, even for triggers and talking with more
than one visitor at once.

66. Always Monitor Your
Website Traffic

67. It is vital to regularly check your website’s analytics

68. The most obvious benefit is that you will be
able to see where your traffic is coming
from, and potentially take advantage of
that knowledge

69. You can also learn where your sales and
leads are coming from with conversion
tracking

70. Wrapping Up

71. Optimizing your website for
traffic, leads and sales is a
never-ending process

72. For more tips, tools and
tactics, check out these
digital marketing blogs:

73. Unbounce
Leadpages
GrowthHackers
QuickSprout
Sumo
Search Engine Land
Kissmetrics
KlientBoost

74. Self-Promotion Alert!

75. If you want to work with an agency to help you
optimize your website for traffic, engagement
and sales (in addition to a range of other digital
marketing services) check out the Clickboost
website, email me at mike@clickboost.co or
call me! (201-572-1030)