The document analyzes a marketing campaign by Virgin Airlines from 1984 that aimed to promote the airline as the best and most reliable option. The campaign targeted all genders using techniques like attractive employees and sex appeal to persuade audiences. It focused on only highlighting the positive aspects of Virgin Airlines to attract customers, though some critiqued that the reality did not match the promises made in the advertising.

1. By Michael McCauley

2. The main message is to put Virgin Airlines up
other from different Airlines, so being very
bias. On of the messages is the fact Virgin
Airlines since 1984 were still hot up to now
and are the best Airline and so reliable this is
highlighted through techniques to promote
the campaign. Also the campaign wants to
show to the audience that they are always
smiling and are just perfect to be honest.

3. The target audience of the campaign apply on
all genders, Male’s are shown as a target
audience as the campaign focuses on having
hot workers and also the media do attract
men by having women to be a sex appeal.
This is similar to Women as they are
highlighted to have a sex appeal towards the
hot men workers, so the primary audience is
both men and woman.

4. Also old people and children are shown to be a
target audience for Virgin Airline’s as both
are in the videos to promote the campaign. In
the video they have a little girl running after
the Virgin staffs to highlight attraction upon
that audience and old people also have a sex
appeal towards the staff. On the next page
there are screen shots from the video to
highlight the target audience.

6. The strategy of the campaign was to show to
the audience only the good things about
Virgin Airlines, because as you can see in the
techniques no bad things are highlighted.
Methods used was to attract the audience and
how they done this was to persuade the
audience to join their airlines and so by doing
this they had to make their Airline stand out
being the best and number one.

7.  The campaign did raise awareness around the
world that Virgin Airlines is the best airline,
however not sure to name it the best airline
public doesn't really bother on does things.
Also the campaign did achieve attracting their
audience as Virgin Airlines did get more
popular, although when people went to Virgin
Airlines it was nothing like they promised.

8. The video attracts the audience by making
the Virgin Airline staff seem unremarkable
attractive and basically the best. The
techniques used to this was the sex appeal
colour ‘red’ to connote to the Virgin staff
being hot. The camera shots are from head to
toe to show sex appeal again, also close
range camera shots to show the beautiful
virgin airline staff and to emphases peoples
reactions.
http://www.youtube.com/watch?NR=1&feature
=endscreen&v=gIqwUV-qOiU

10. The poster shows sex appeal as the women are
wearing red which also connotes to luxury,
however the men are portrayed in sassy and
sensible suits to highlight that Virgin Airlines
are mature. The positioning of the Virgin
Airline staff is attractive and well presented,
also they are giving eye contact to the
audience. Also to have the staff on top of an
aeroplane and not be scared can suggest that
that campaign wants to show to the public
whose in charge and as you can see in the
poster they are.

12. On the website they have a blonde hair girl as the
background to show sex appeal, however Virgin
Airlines are being very stereotypical towards
blonde women. This shows the campaigns
audience are aiming more on Males rather then
women, as women are out down. The tab I went
on in the website uses repetition to the word
‘Cheap’, as thats the word which attracts the
public although ain't Virgin media meant to be
luxury. Direct address is also shown to engage
the audience and emphasis what they need to
do, in order to have a good flight.