Here are three potential campaigns for me to possibly expand.

1. Caroline Harris
ADVE-709-A01
Creative Strategies
3 Campaign Options
Class 2

2. Ariat, Know Where You Stand
https://www.ariat.com/lu/en/ariat-article?cid=articles-ariat-know-where-you-stand-
campaign&start=6
https://www.slohorsenews.net/true-words-ariat-know-where-you-stand/
This Campaign from 2013 is
designed with a competitive
equestrian target audience.
The campaign tells
consumers to use their Ariat
boot of choice to pursue
their ammunitions and stay
true to themselves.

4. Always, Like a Girl
Starting off as a Super Bowl commercial in 2015, the Like a Girl Campaign
was centered around the fact that being a girl is not considered a strong
characteristic, and doing something like a girl is always used as an insult.
The campaign has a hashtag but never pushed a strong social presence,
which this campaign needs more of.

5. https://www.youtube.com/watch?v=tA5giyG8E7g
Absolute, Say Yes to Sex
The 2020 Absolute campaign stayed mainly in Out of Home Advertising, with a little bit of
print and social media. The Campaign takes a social stand on rape culture, which is an
important stand for the adult beverage industry to take. The campaign could go further
visually and could actually interact with consumers particularly with social media.
Anonymous stories on social media and sales promotions throughout college bars are some
potential directions to go in.