3. Start with Guerilla – TEASER PHASE Challage: Products for women micro enterprises, the challenge is to create a phrase or sentence that can attract the target, using a unique sticker media, and placed at the contact point of the target
4. Start with Guerilla – TEASER PHASE create a buzz in between them, which it will create word of mouth
5. Start with Guerilla – TEASER PHASE Next ->> we drove them toward the microsite www.whatwomenwant.com www.whatwomenwant.com billboard guerilla /ambient ad
7. Digital with microsite – TEASER PHASE To earning people interest and create interactive and dialog using digital media
8. when joined the microsite, there are a variety of information and value product content and call to action to better educate the “What Women Want” teaser campaign, and they can download mobile apps directly, available for android / apple / blackberry (women could share their experiences and more intimate with the apps in their hand)
9. Million of people are using mobile device to get online everyday. Find what women want at mobile apps Mobile Apps: available on android/blackberry/apple
11. Print ad The best possible way to communicate "Solution for women’s expanding business" as brand positioning is with these 3 routes. Generic Launch , is a product-driven approach as a bridge that gives hard facts of the product, and the second is Testimonial , that shows the facts of what the solution does to her. The third one is the emotional route, which representing the characteristic of self-employee with their hygiene factor, productive needs and the capability of doing business. I Route Launching Ad II Route Testimonial III Route Woman: Softer, stronger, better.
12. Generic Launch , is a product-driven approach as a bridge that gives hard facts of the product I Route Launching Ad
14. Testimonial , that shows the facts of what the solution does to her. II Route Testimonial
15. Testimonial , that shows the facts of what the solution does to her. II Route Testimonial
16. Testimonial , that shows the facts of what the solution does to her. II Route Testimonial
17. Testimonial , that shows the facts of what the solution does to her. II Route Testimonial
18. the emotional route, which representing the characteristic of self-employee with their hygiene factor, productive needs and the capability of doing business. III Route Woman: Softer, stronger, better.
