Seal of Good Local Governance (SGLG) 2024Final.pptx
TOK: what affects our body of knowledge more, public opinion or the media? And how are they interrelated?
1.
2. Real Life Situation
• A car hit a Chinese kid as she crossed the street
• The driver saw that he hit the kid, but he runs Away
• 18 people in total pass the kid on the street and no one did anything about it
•Later another car came in the road and hit the kid once more
•Finally after 10 minutes a woman saw the kid and carried her outside the road.
•The girl was in a severe coma state
•After the media heard about the
news they immediately captured the
video and published it worldwide.
Link of video:
http://www.youtube.com/watch?v=tFifW
3. Thanks to the video shown in the media, the two drivers
that ran over the little girl were arrested:
• Police arrested the driver of
the second van the night of the
accident
• The driver from the first car
admitted to the media that he
noticed that he had run over
someone
•He never expected that the
media will publish this video in
such a big way and he now feels
ashamed.
•We may ask ourselves if he feels ashamed now just because everyone is
judging him? If the news weren’t published worldwide them maybe he
wouldn’t have felt so ashamed?
4. Knowledge Issue
what affects our body of knowledge more,
public opinion or the media? And how are
they interrelated?
5. How does media influence public opinion? And vice versa?
•TED TALK: TED TALKS- Deb Rry- The birth of a word
MIT researcher Deb Roy wanted to
understand how his son learned
language. In every place of his house he
placed video camera in order to catch
every moment (with exceptions He
collected, data-rich research with deep
implications on how we learn. In 3 years
they recorded 90,000 hours of video
and 140,000 hours of audio.
Social environments influence on
learning
6. How the structure of when words are heard
affect when they are learned. In other words
relationship between words and what their
context is in the world.
7. There
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Conclusion: see new social
structures, and see our
behavior around
communication.
8. Psychological Process
Atribution Theory
• Attribution theory is intended to help to understand
the causes of human behavior.
• People wants to know the reasons for the actions they
take.
• Want to attribute causes to behaviours
• People want to assume some feeling of control over
their
own behaviours and situations.
9. Article: “How Media Frames Move Public
Opinion: An Analysis of the Woman’s
Movement”. This article basically talks
about the woman’s movement and how the
fames within presented in the media
affected the public in different ways.
10. Rush Limbaugh: this is one of the
uncommon cases in which the public
opinion affects the media, and not vice
versa. Basically, based on his live
comments done on the show, the public
reacted in a bad way leading to his show
losing all his sponsors.
11. Twitter: Social Networking or News
Media: This article discusses on
whether a social network like twitter
is actually a social network or a news
media. Based on a thorough analysis
done, it states that 85% of the
‘tweets’ are based on “headline news
or persistent news in nature.”
12. Public opinion dictates media due
to issues of ratings and popularity.
For example, the primetime ratings
for Fox News Channel on
primetime were of 462, compared
to 152 for CNN. This is because,
evidently, Fox News has
determined what the public wants
to hear and therefore gained
higher ratings.
13. Social Media
• Social Media describes online technologies that people use to share content,
opinions, insights, experiences, perspectives and media.
14. Social Media
•Social media controls the public, whenever they access
media through TV, radio or newspapers people is
exposed to editorial decisions of what becomes a news
and how the news is presented to the audiences.
• Social media can “shape our thinking”, how the media
chooses to report and to comment on daily events and
issues will have an impact on audiences and will
inevitably influence the thinking of many.
• Social media and the internet are making it easier and
quicker than ever for information to pass through
borders.
• Nowadays, even governments need to react more
quickly now because social media is influencing public
opinion and they must controlled to keep calm.
15. Social Media
• In the case of the RLS we are examining,
social Media was a key element to spread
the news around the globe.
• The news showed a weaker and dark side
of society, where nobody cares about other
human beings.
• The audience reacted to how the news
were presented and as a result societies
from all over the world commented and
analyzed the news.
• Our body of knowledge is a compendium of
media and public opinion.
• The influence of media is so strong that can
influence public views and even their
conduct.
16. Twitter & Facebook
• During the last years the increase of social networks is over passing all our
expectations, in just seconds a quote, a twitter or a Face book message is posted in
the web.
• Facebook and Twitter have seen recent examples of news
spreading globally at incredible speeds, and of people reacting
to and forming opinions based on this news.
• People is connecter around the world and geographical
barriers do not exist anymore.
• These kind of messages or posts influence the public
opinion who can have the last information, just faraway
from a click.
• On the other hand media also takes advantage of these
new mass tools by influencing large audiences.
17. We must also keep in
mind this question….
Does the media shape the public
or does the public shape the
media?
18. • The little kid accident was commented on line
by millions of people around the world.
• The news was broadcasted in many languages
and commented on social networks as Twitter
and Face Book for several weeks.
• This was an example were social media and
public opinion mixed together to comment one
of the most famous news of the last years that
was globalized thanks to social networks.
19. Relation to other real life historical issues:
• WW2: people think that it was genocide and an overall horrible event, but what would
they have done if they were in that situation.
• Blood diamonds: people buy the products but they don’t think about the issues behind
their production.
•Restrepo Case: Colombian brothers
disappeared in Ecuador after being stopped by
the police. It’s said that the police officers
abused their power and killed one brother and
later on had to kill the other. Their bodies were
never found until today.
•People had different reactions and opinions
after watching this in the media, what
influences knowledge about this case more?
Public opinion or how the media portrayed it?