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Kom Je Ook 11: Onze Club, 29 maart Stadsschouwburg Amsterdam. Credits: Martin Barden, Tate
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KJO11: Onze Club - Martin Barden, Tate
1.
Membership
Ten steps to success Martin Barden @tyrannosaurusx Wednesday, April 4, 2012
2.
1. Remove Barriers Wednesday,
April 4, 2012
3.
The customers have already said ‘yes’ Wednesday, April 4, 2012
4.
2. Is it
a Membership? Wednesday, April 4, 2012
5.
3. Philanthropy Wednesday, April
4, 2012
6.
4. Benefits Wednesday, April
4, 2012
7.
5. Selling -
outreach Wednesday, April 4, 2012
8.
The journey Wednesday, April
4, 2012
9.
6. Brand Promise Wednesday,
April 4, 2012
10.
7. Systems Wednesday, April
4, 2012
11.
8. Retention -
engagement Wednesday, April 4, 2012
12.
9. Lifetime value
(LTV) freepix.com Wednesday, April 4, 2012
13.
10. Customer Motivation
© Alessi Wednesday, April 4, 2012
14.
Growth/Retention
Tate Members 100,000 100.0% 75,000 75.0% 50,000 50.0% 25,000 25.0% 0 0% Mar-00 Mar-01 Mar-02 Mar-03 Mar-04 Mar-05 Mar-06 Mar-07 Mar-08 Mar-09 Mar-10 Mar-11 Mar-12 Number of Memberships Retention Wednesday, April 4, 2012
15.
Case Study 1:
Segmentation Wednesday, April 4, 2012
16.
The 8 segments
in 2009 6 8 3 7 1 5 4 2 HIGH Likelihood to lapse LOW Wednesday, April 4, 2012
17.
Model in 9/2011 Wednesday,
April 4, 2012
18.
Retention rate before
and after Retention by month 100.0 95.0 90.0 2009 85.0 2010 % 80.0 75.0 70.0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Wednesday, April 4, 2012
19.
Case Study 2:
William Blake First Book of Urizen pl. 21 1796, circa 1818, © Tate Wednesday, April 4, 2012
20.
Thank you and
contact @tyrannosaurusx martinbarden@hotmail.com www.cultureconsultants.co.uk Martin Barden Wednesday, April 4, 2012
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