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KJO11: Onze Club - Martin Barden, Tate
 

KJO11: Onze Club - Martin Barden, Tate

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Kom Je Ook 11: Onze Club, 29 maart Stadsschouwburg Amsterdam. Credits: Martin Barden, Tate

Kom Je Ook 11: Onze Club, 29 maart Stadsschouwburg Amsterdam. Credits: Martin Barden, Tate

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    KJO11: Onze Club - Martin Barden, Tate KJO11: Onze Club - Martin Barden, Tate Presentation Transcript

    • Membership  Ten steps to success  Martin Barden  @tyrannosaurusxWednesday, April 4, 2012
    • 1. Remove BarriersWednesday, April 4, 2012
    •  The customers have already said ‘yes’Wednesday, April 4, 2012
    • 2. Is it a Membership?Wednesday, April 4, 2012
    • 3. PhilanthropyWednesday, April 4, 2012
    • 4. BenefitsWednesday, April 4, 2012
    • 5. Selling - outreachWednesday, April 4, 2012
    • The journeyWednesday, April 4, 2012
    • 6. Brand PromiseWednesday, April 4, 2012
    • 7. SystemsWednesday, April 4, 2012
    • 8. Retention - engagementWednesday, April 4, 2012
    • 9. Lifetime value (LTV) freepix.comWednesday, April 4, 2012
    • 10. Customer Motivation © AlessiWednesday, April 4, 2012
    • Growth/Retention Tate Members 100,000 100.0% 75,000 75.0% 50,000 50.0% 25,000 25.0% 0 0% Mar-00 Mar-01 Mar-02 Mar-03 Mar-04 Mar-05 Mar-06 Mar-07 Mar-08 Mar-09 Mar-10 Mar-11 Mar-12 Number of Memberships RetentionWednesday, April 4, 2012
    • Case Study 1: SegmentationWednesday, April 4, 2012
    • The 8 segments in 2009 6 8 3 7 1 5 4 2 HIGH Likelihood to lapse LOWWednesday, April 4, 2012
    • Model in 9/2011Wednesday, April 4, 2012
    • Retention rate before and after Retention by month 100.0 95.0 90.0 2009 85.0 2010 % 80.0 75.0 70.0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov DecWednesday, April 4, 2012
    • Case Study 2: William Blake First Book of Urizen pl. 21 1796, circa 1818, © TateWednesday, April 4, 2012
    • Thank you and contact  @tyrannosaurusx  martinbarden@hotmail.com  www.cultureconsultants.co.uk  Martin BardenWednesday, April 4, 2012