KJO11: Onze Club - Martin Barden, Tate

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Kom Je Ook 11: Onze Club, 29 maart Stadsschouwburg Amsterdam. Credits: Martin Barden, Tate

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KJO11: Onze Club - Martin Barden, Tate

  1. 1. Membership  Ten steps to success  Martin Barden  @tyrannosaurusxWednesday, April 4, 2012
  2. 2. 1. Remove BarriersWednesday, April 4, 2012
  3. 3.  The customers have already said ‘yes’Wednesday, April 4, 2012
  4. 4. 2. Is it a Membership?Wednesday, April 4, 2012
  5. 5. 3. PhilanthropyWednesday, April 4, 2012
  6. 6. 4. BenefitsWednesday, April 4, 2012
  7. 7. 5. Selling - outreachWednesday, April 4, 2012
  8. 8. The journeyWednesday, April 4, 2012
  9. 9. 6. Brand PromiseWednesday, April 4, 2012
  10. 10. 7. SystemsWednesday, April 4, 2012
  11. 11. 8. Retention - engagementWednesday, April 4, 2012
  12. 12. 9. Lifetime value (LTV) freepix.comWednesday, April 4, 2012
  13. 13. 10. Customer Motivation © AlessiWednesday, April 4, 2012
  14. 14. Growth/Retention Tate Members 100,000 100.0% 75,000 75.0% 50,000 50.0% 25,000 25.0% 0 0% Mar-00 Mar-01 Mar-02 Mar-03 Mar-04 Mar-05 Mar-06 Mar-07 Mar-08 Mar-09 Mar-10 Mar-11 Mar-12 Number of Memberships RetentionWednesday, April 4, 2012
  15. 15. Case Study 1: SegmentationWednesday, April 4, 2012
  16. 16. The 8 segments in 2009 6 8 3 7 1 5 4 2 HIGH Likelihood to lapse LOWWednesday, April 4, 2012
  17. 17. Model in 9/2011Wednesday, April 4, 2012
  18. 18. Retention rate before and after Retention by month 100.0 95.0 90.0 2009 85.0 2010 % 80.0 75.0 70.0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov DecWednesday, April 4, 2012
  19. 19. Case Study 2: William Blake First Book of Urizen pl. 21 1796, circa 1818, © TateWednesday, April 4, 2012
  20. 20. Thank you and contact  @tyrannosaurusx  martinbarden@hotmail.com  www.cultureconsultants.co.uk  Martin BardenWednesday, April 4, 2012

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