2. There are four stages in a
product's life cycle ..
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➢ Introduction,
➢ Growth,
➢ Maturity,
➢ Decline.
3. Introduction
❑ During the growth stage,sales increase as the Product gains wider
acceptance.
❑ Marketing efforts focus on building brand loyalty and expanding
market shere A Product life cycle is the amount of time a Product
goes from being introduced into the market until its taken off the
shelves. There are four stages in a products life cycle
3
4. Growth
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The one in the growth stage will be the predecessor
of the latest model, i.e. iPhone 8, 7 and its variants.
The latest one will be closest to the introduction, the
middle ones closer to maturity, and the earliest ones
closest to decline.
5. Maturity Stage of Iphone
During this phase, the rate of increase in sales may
decline but the overall sales are maintained at a
certain level. By this time, many competing products
enter the market. Some of them may be genuinely
good products, whereas some of them will be a replica
of your own product
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6. Decline Stage-
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During this phase, the rate of increase in sales
may decline but the overall sales are
maintained at a certain level. By this time,
many competing products enter the market.
Some of them may be genuinely good
products, whereas some of them will be a
replica of your own product
7. The full team
Takuma Hayashi
President
Mirjam Nilsson
Chief Executive Officer
Flora Berggren
Chief Operations Manager
Rajesh Santoshi
VP Marketing
Graham Barnes
VP Product
Rowan Murphy
SEO Strategist
Elizabeth Moore
Product Designer
Robin Kline
Content Developer
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8. Plan for product launch
Planning
Synergize scalable
e-commerce
Marketing
Disseminate
standardized metrics
Design
Coordinate
e-business
applications
Strategy
Foster holistically
superior
methodologies
Launch
Deploystrategic
networks with
compellinge-
business needs
1 2 3 4 5
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9. Timeline
Synergize scalable
e-commerce
Sep 20XX
Disseminate standardized
metrics
Nov 20XX
Coordinate e-business
applications
Jan 20XX
Foster holistically superior
methodologies
March 20XX
Deploy strategic networks with
compelling e-business needs
May 20XX
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10. Areas of focus
B2B market scenarios
Develop winning strategies to keep
ahead of the competition
Capitalize on low-hanging fruit to
identify a ballpark value
Visualize customerdirectedconvergence
Cloud-based opportunities
Iterative approaches to corporate
strategy
Establish a management framework
from the inside
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11. How we get there
ROI
Envision multimedia-based
expertise and cross-media
growth strategies
Visualize quality
intellectualcapital
Engage worldwide
methodologies with web-
enabled technologies
Niche Markets
Pursue scalable customer
service through
sustainable strategies
Engage top-line web
services with cutting-edge
deliverables
Supply chains
Cultivate one-to-one
customerservice with
robust ideas
Maximizetimely
deliverables for real-time
schemas
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12. Summary
At Contoso, we believe in giving 110%. By using our next-generation data
architecture, we help organizations virtually manage agile workflows.
We thrive because of our market knowledge and great team behind our
product. As our CEO says, "Efficiencies will come from proactively
transforming how we do business."
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