Matt Crowe's top 3 business tips slideshow - http://mattcrowe.org

2. HAVE A CONVERSATION
Use social media to stretch your ad dollars by engaging directly with your
clients. Don’t depend on automated tools to do the work for you. You
want ROI? Then have a relationship with your customers, just like the
merchants of old did many years ago over a countertop.
Talk back. That’s an ingenious idea. Stop tweeting and posting and sending
out your sales message 800 times a week. Care about people. Talk back
to them! Real engagement is not how often your link gets clicked or
your picture gets liked, it’s about people caring enough to verbally
answer, engage and have relationship with you.

3. HIT THE STATIONERY STORE
Want to increase customer loyalty and your email open rates? Then send
out a handwritten thank you card to every single person who buys
something from you, even if it’s a digital product. What you do daily
with your clients influences your email campaigns.
It’s important to be the one sender that they LOVE to receive mail from. Be
the one they can’t wait to hear from, just like a good friend. Your
company's emails should be a favorite. We want to hear customers say
things like, “I have a special folder for your emails so I don’t miss a
thing!” This means you won, and your open rates will tell the rest.

4. OBSESS ABOUT THEM
Want to blow the socks off of your competitors and increase your sales? Then
start obsessing about your customers and quit worrying about your bottom
line all day. Your customers are your bottom line. Ignore them and you have a
beautiful recipe for failure.
This whole “be less and don’t compete and just be content with where you are” is
a pathetic scheme to disable the entrepreneurial spirit from our world. You
were created to fight.
Life is not a playground. It is a battlefield. Inside every entrepreneur is a dream
that if pursued and won, and I believe with all of my heart, the entire world
benefits from this. This is about more than just dollars and ROI, it’s about
economic change, creating jobs and creating a better world. The wealth will
follow the entrepreneurs who resist the status quo and do everything they can
to serve well.

5. FOR MORE
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