from a 2009 training in Morocco

1. Flickr: Nina Matthews Photography

2. Strategy
a plan for how to
achieve your goal

3. 1) Build a team.
photo: ninkinanka (Flickr)

4. Build a team.
photo: ninkinanka (Flickr)
Strategy

5. 2) Develop a goal.

6. 2) Develop a goal.

7. 3) Collect
information.
photo: centralmnstories (Flickr)

8. 3) Collect information.
Who?
What?
When?
Where?
Why?
Goal

9. 4) Recruit supporters.photo: baonguyen (Flickr)

10. 5) Build a web presence.

11. 6) Identify a target.

12. 6) Identify a target.
Who has the power to give you
what you want?

13. 7) Develop an action.Photo: sengkit (Flickr)

14. 8) Make a call to action.Photo: ItzaFineDay (Flickr)

15. 8) Make a call to action.
Communicators develop message
&
Organizers contact supporters via
•Social Networks
•E-mail
•Web Site
•Mobile

16. 9) Execute action.Photo: Joe Tresh (Flickr)

17. 10) Evaluate action.Photo: eggman (Flickr)

18. 11) Plan next action.

19. 12) Repeat steps 9-11
until you achieve
your goal.

20. Goal
Execute
Plan
Evaluate
Execute
Plan
Evaluate
Execute
Call to action
Plan action
Target
Web Pres
Recruit
Information
Goal
Team
Strategic
Steps of a
Digital
Activism
Campaign

21. Goal
Execute
Plan
Evaluate
Execute
Plan
Evaluate
Execute
Call to action
Plan action
Target
Web Site
Recruit
Information
Goal
Team
Strategic
Steps of a
Digital
Activism
Campaign

22. Plan
Cycle of Activism
ExecuteEvaluate
Goal

23. Thank You!