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1. Market Expansion Analysis Assignment HelpMarket Expansion Analysis Assignment Help
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2. IntroductionIntroduction
UK is chosen as foreign country for marketUK is chosen as foreign country for market
expansionexpansion
Market expansion involves following pointsMarket expansion involves following points
Infrastructure, capacity of target market andInfrastructure, capacity of target market and
situational impactsituational impact
Environmental analysisEnvironmental analysis
Potential DemandPotential Demand
Cultural IssuesCultural Issues
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3. FOREIGN COUNTRY ANALYSISFOREIGN COUNTRY ANALYSIS
Infrastructure of UKInfrastructure of UK
Infrastructure is extensively developed in theInfrastructure is extensively developed in the
UKUK
Railway and road networks are good transferRailway and road networks are good transfer
modesmodes
Fair trade and researches are used by UK tradeFair trade and researches are used by UK trade
and investment for promotionand investment for promotion
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4. MarketMarket ExpansionExpansion 44
AbilityAbility
Railway, road and power are good to distributeRailway, road and power are good to distribute
Advertising media are effective to promoteAdvertising media are effective to promote
UK helps in developing contactsUK helps in developing contacts
UK trade and investment is helpful to setUK trade and investment is helpful to set
proper pricingproper pricing
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5. Organizational BehaviorOrganizational Behavior 55
Capacity of Target MarketCapacity of Target Market
Living standards are improvingLiving standards are improving
Prefer healthy productsPrefer healthy products
Able to utilize energy drinksAble to utilize energy drinks
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6. MarketMarket ExpansionExpansion 66
Impact of SituationsImpact of Situations
Cultural factors like values, beliefs andCultural factors like values, beliefs and
norms are important to considernorms are important to consider
Religious factors like rituals and norms mayReligious factors like rituals and norms may
affect promotional eventsaffect promotional events
Political rules and regulations may alsoPolitical rules and regulations may also
influence distribution related plansinfluence distribution related plans
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7. MarketMarket Expansion 7Expansion 7
Environmental AnalysisEnvironmental Analysis
Demographic of UK: Growing purchasingDemographic of UK: Growing purchasing
power and ageing populationpower and ageing population
Culture of UK: SecularismCulture of UK: Secularism
Religion of UK: Multiethnic groupsReligion of UK: Multiethnic groups
Political Environment of UK: StablePolitical Environment of UK: Stable
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8. Organizational Behavior 8Organizational Behavior 8
Continued…..Continued…..
Demographic of Japan: More than 60%Demographic of Japan: More than 60%
population is between 15-64 age.population is between 15-64 age.
Culture of Japan: Strong work cultureCulture of Japan: Strong work culture
Religion of Japan: Shintoism and BuddhismReligion of Japan: Shintoism and Buddhism
Political Environment of Japan: CentralizedPolitical Environment of Japan: Centralized
Federal Government SystemFederal Government System
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9. Market Expansion 9Market Expansion 9
Potential DemandPotential Demand
Purchasing power is suitable for potentialPurchasing power is suitable for potential
demanddemand
Lifestyle and living standards also favorableLifestyle and living standards also favorable
for energy drinksfor energy drinks
Youngsters and middle age prefer energyYoungsters and middle age prefer energy
drinksdrinks
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10. Market Expansion 10Market Expansion 10
Cultural IssuesCultural Issues
Code of ConductCode of Conduct
ConfidentialityConfidentiality
Disclosure of informationDisclosure of information
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11. MarketMarket ExpansionExpansion 1111
ConclusionConclusion
UK is selected to expand the businessUK is selected to expand the business
Environmental analysis is essential to measure the viability ofEnvironmental analysis is essential to measure the viability of
the countrythe country
Ability of country and target market to utilize the products ofAbility of country and target market to utilize the products of
the companythe company
Potential demand of the product and cultural issues should bePotential demand of the product and cultural issues should be
also analyzed by the company to expand the businessalso analyzed by the company to expand the business
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