1. Presented by: MSgt Mark Haviland Manager, Operations Media Convergence & the PA – MM merger

3. A little media history

4. A little media history American Media Highlights 1534: First press 1690: First Newspaper 1741: First magazines 1860s: Harper’s “artists” 1880: First newspaper photo 1911: Newsreels begin 1930: First network news 1939: FM radio station in NJ 1932: Kodak introduces 8mm film 1949: First CATV company 1963: TV News expands to 30 min

15. Convergence – How? Multimedia Internal Info Civic Outreach Media Relations Public Affairs Operations PA Operations – structurally and conceptually – is about coordinated, targeted, communications, regardless of the medium used to reach the audience(s).

16. Convergence – How? The Convergence Continuum Cross Promotion Cloning Coopetition Project Sharing True Convergence True Convergence: features a single, shared assignment/editor’s desk and the story is developed by team members who use the strengths of each medium to best tell the story – through a layered approach – to the targeted audience(s).

19. Examples

20. Examples

21. Examples

22. Examples

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26. Questions? SAF/PA ARCHIVE POLICE