News Writing

Mark Haviland
Mark HavilandChief, Public Affairs at Norfolk District, U.S. Army Corps of Engineers
Presented by: MSgt Mark Haviland Manager, Operations Basic News Writing Part 1
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Elements of News What is news? “ News is the first rough draft of history.” —  Philip Graham,  Washington Post publisher “ News is anything that makes a reader say “ Gee whiz.” —  William Randolph Hearst American newspaper tycoon “ News is anything that will make people talk.” —  Charles Dana New York Sun editor “ News is anything you can find out today that you didn’t know before.” —  Turner Catledge New York Times editor
Elements of News What is news? 1 ordinary man + 1 ordinary life 1 ordinary man + 1 extraordinary adventure 1 ordinary husband + 1 ordinary wife 1 husband + 3 wives 1 bank cashier + 1 wife + 7 children 1 bank cashier — $100,000 1 chorus girl + 1 bank president — $100,000 1 man + 1 auto + 1 gun + 1 six-pack 1 man + 1 wife + 1 fight + 1 lawsuit 1 ordinary man + 1 ordinary life of 79 years 1 ordinary man + 1 ordinary life of 100 years
Elements of News Impact Does the story matter  to readers? Will it have  an effect on their lives,  careers or bank  account? Don't  overlook the "me  factor" your audience  craves.
Elements of News Timeliness Has this story just  happened? Is it about to happen? Timeliness  is crucial. News stories  should  generally  be no  more than a week old.
Elements of News ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Elements of News Proximity This element can be physical – stories here at Langley – or psychological. On one hand, the Air Force community is local and on the other hand, it's global.
Elements of News Novelty Deviations from the normal – unexpected or unusual events, drama or change – are more newsworthy than the commonplace.
Elements of News ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Elements of News ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Inverted Pyramid
Anatomy of a news article ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Anatomy of a news article ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Writing a lede  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Writing a lede  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Writing a lede  ,[object Object],[object Object],[object Object],[object Object],[object Object],Usually, no prominent actors, or the action is taken by a body of people. For example, “Air Force officials,” “Members of the Air Force Uniform Board,” etc.
Writing a lede  ,[object Object],[object Object],[object Object],[object Object],[object Object],Used when the person’s name is known to a majority of the audience.
Writing a lede  ,[object Object],[object Object],[object Object],[object Object],[object Object],Used when the primary actor has little or no prominence with the audience and when inclusion of a title would make the lede bulky.
Writing a lede  ,[object Object],[object Object],[object Object],[object Object],[object Object],Used when story has two or more elements of equal importance. Accidents, major infrastructure changes, etc.
Writing a lede  ,[object Object],[object Object],[object Object],[object Object],[object Object],More on these when we cover features …
Examples of a ledes  MOUNTAIN HOME AIR FORCE BASE, Idaho (AFPN) – An NCO with the 366th Security Forces Squadron here was awarded a Bronze Star with Valor and the Army Commendation Medal here July 19 for his actions Aug. 8, 2006, in Qalat Province, Afghanistan.  WASHINGTON - Former Defense Secretary Donald H. Rumsfeld defended himself and took no personal responsibility Wednesday for the military's bungled response to Army Ranger Pat Tillman's friendly fire death in Afghanistan.  LANGLEY AIR FORCE BASE, Va. -- Langley Airmen - active duty, Reserve and Guard - can now obtain a bachelor's degree through Air University's Associate-to-Baccalaureate Cooperative program.
Exercise  From the following facts, write a lede:   Who: a nuclear weapon with a yield equivalent to 150,000 tons of TNT What: detonated Where: 40 miles south of Langley Air Force Base When: Today Why: it was accidentally released from an Air Force B-52 on a training  Mission Other information: Members of the 1st Fighter Wing disaster control  group are responding to the scene
Writing a bridge MOUNTAIN HOME AIR FORCE BASE, Idaho (AFPN) – An NCO with the 366th Security Forces Squadron here was awarded a Bronze Star with Valor and the Army Commendation Medal here July 19 for his actions Aug. 8, 2006, in Qalat Province, Afghanistan.  So, you’ve written your lede. What comes next?
Writing a bridge  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Writing a bridge MOUNTAIN HOME AIR FORCE BASE, Idaho (AFPN) – An NCO with the 366th Security Forces Squadron here was awarded a Bronze Star with Valor and the Army Commendation Medal here July 19 for his actions Aug. 8, 2006, in Qalat Province, Afghanistan.  Nearly a year ago, Staff Sgt. Jason Kimberling was part of a three person security forces convoy team called upon to assist about 15 members of the Afghan national police and 20 members of the  Afghan national army when they came under attack from Taliban  forces on a highway checkpoint in Afghanistan's Qalat Province.   Effective? Let’s edit …
Writing a bridge MOUNTAIN HOME AIR FORCE BASE, Idaho (AFPN) – An NCO with the 366th Security Forces Squadron here  was awarded  a Bronze Star with Valor and the Army Commendation Medal here July 19 for his actions Aug. 8, 2006,  in Qalat Province, Afghanistan.  Nearly a year ago,  Staff Sgt. Jason Kimberling was part of a three person security forces convoy team  called upon to  assist  about 15 members of the Afghan national police and  20 members   of  the  Afghan national army when they  came under attack from  Taliban  forces  on  a highway checkpoint in Afghanistan's Qalat Province.  How would you write it?
Questions so far? SAF/PA ARCHIVE POLICE
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News Writing

  • 1. Presented by: MSgt Mark Haviland Manager, Operations Basic News Writing Part 1
  • 2.
  • 3. Elements of News What is news? “ News is the first rough draft of history.” — Philip Graham, Washington Post publisher “ News is anything that makes a reader say “ Gee whiz.” — William Randolph Hearst American newspaper tycoon “ News is anything that will make people talk.” — Charles Dana New York Sun editor “ News is anything you can find out today that you didn’t know before.” — Turner Catledge New York Times editor
  • 4. Elements of News What is news? 1 ordinary man + 1 ordinary life 1 ordinary man + 1 extraordinary adventure 1 ordinary husband + 1 ordinary wife 1 husband + 3 wives 1 bank cashier + 1 wife + 7 children 1 bank cashier — $100,000 1 chorus girl + 1 bank president — $100,000 1 man + 1 auto + 1 gun + 1 six-pack 1 man + 1 wife + 1 fight + 1 lawsuit 1 ordinary man + 1 ordinary life of 79 years 1 ordinary man + 1 ordinary life of 100 years
  • 5. Elements of News Impact Does the story matter to readers? Will it have an effect on their lives, careers or bank account? Don't overlook the "me factor" your audience craves.
  • 6. Elements of News Timeliness Has this story just happened? Is it about to happen? Timeliness is crucial. News stories should generally be no more than a week old.
  • 7.
  • 8. Elements of News Proximity This element can be physical – stories here at Langley – or psychological. On one hand, the Air Force community is local and on the other hand, it's global.
  • 9. Elements of News Novelty Deviations from the normal – unexpected or unusual events, drama or change – are more newsworthy than the commonplace.
  • 10.
  • 11.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22. Examples of a ledes MOUNTAIN HOME AIR FORCE BASE, Idaho (AFPN) – An NCO with the 366th Security Forces Squadron here was awarded a Bronze Star with Valor and the Army Commendation Medal here July 19 for his actions Aug. 8, 2006, in Qalat Province, Afghanistan. WASHINGTON - Former Defense Secretary Donald H. Rumsfeld defended himself and took no personal responsibility Wednesday for the military's bungled response to Army Ranger Pat Tillman's friendly fire death in Afghanistan. LANGLEY AIR FORCE BASE, Va. -- Langley Airmen - active duty, Reserve and Guard - can now obtain a bachelor's degree through Air University's Associate-to-Baccalaureate Cooperative program.
  • 23. Exercise From the following facts, write a lede: Who: a nuclear weapon with a yield equivalent to 150,000 tons of TNT What: detonated Where: 40 miles south of Langley Air Force Base When: Today Why: it was accidentally released from an Air Force B-52 on a training Mission Other information: Members of the 1st Fighter Wing disaster control group are responding to the scene
  • 24. Writing a bridge MOUNTAIN HOME AIR FORCE BASE, Idaho (AFPN) – An NCO with the 366th Security Forces Squadron here was awarded a Bronze Star with Valor and the Army Commendation Medal here July 19 for his actions Aug. 8, 2006, in Qalat Province, Afghanistan. So, you’ve written your lede. What comes next?
  • 25.
  • 26. Writing a bridge MOUNTAIN HOME AIR FORCE BASE, Idaho (AFPN) – An NCO with the 366th Security Forces Squadron here was awarded a Bronze Star with Valor and the Army Commendation Medal here July 19 for his actions Aug. 8, 2006, in Qalat Province, Afghanistan. Nearly a year ago, Staff Sgt. Jason Kimberling was part of a three person security forces convoy team called upon to assist about 15 members of the Afghan national police and 20 members of the Afghan national army when they came under attack from Taliban forces on a highway checkpoint in Afghanistan's Qalat Province. Effective? Let’s edit …
  • 27. Writing a bridge MOUNTAIN HOME AIR FORCE BASE, Idaho (AFPN) – An NCO with the 366th Security Forces Squadron here was awarded a Bronze Star with Valor and the Army Commendation Medal here July 19 for his actions Aug. 8, 2006, in Qalat Province, Afghanistan. Nearly a year ago, Staff Sgt. Jason Kimberling was part of a three person security forces convoy team called upon to assist about 15 members of the Afghan national police and 20 members of the Afghan national army when they came under attack from Taliban forces on a highway checkpoint in Afghanistan's Qalat Province. How would you write it?
  • 28. Questions so far? SAF/PA ARCHIVE POLICE

Editor's Notes

  1. In the AF community, most stories with this characteristic deal with change: budget, manpower, infrastructure, processes, etc.