3. Introduction Redefining Normal “… Information is a component of national power that is no less important than military force . “… Information, properly communicated, adds to the capabilities available to commanders .” “ Trained public affairs professionals must be intimately and decisively involved in the application of this capability.” — Lawrence Di Rita Principal Deputy Assistant Secretary of Defense for Public Affairs
4. Introduction Redefining Normal 90% Updated frequently = motivated to add value 82% Clear communication = motivated to add value 65% Most information received seems irrelevant 40% Too much “corporate speak” or jargon 39% Hear about big changes too late
F2T2EA Another avenue that will lead to compression of the kill chain entails eliminating what Jumper calls cultural “stovepipes” within the F2T2EA cycle. Stovepipes refers to specialized career fields, such as space, intelligence, surveillance, reconnaissance, and communications, that contribute data to the warfighter The service also instituted a task-force approach to develop requirements.
F2T2EA Another avenue that will lead to compression of the kill chain entails eliminating what Jumper calls cultural “stovepipes” within the F2T2EA cycle. Stovepipes refers to specialized career fields, such as space, intelligence, surveillance, reconnaissance, and communications, that contribute data to the warfighter The service also instituted a task-force approach to develop requirements.
F2T2EA Another avenue that will lead to compression of the kill chain entails eliminating what Jumper calls cultural “stovepipes” within the F2T2EA cycle. Stovepipes refers to specialized career fields, such as space, intelligence, surveillance, reconnaissance, and communications, that contribute data to the warfighter The service also instituted a task-force approach to develop requirements.
F2T2EA Another avenue that will lead to compression of the kill chain entails eliminating what Jumper calls cultural “stovepipes” within the F2T2EA cycle. Stovepipes refers to specialized career fields, such as space, intelligence, surveillance, reconnaissance, and communications, that contribute data to the warfighter The service also instituted a task-force approach to develop requirements.
F2T2EA Another avenue that will lead to compression of the kill chain entails eliminating what Jumper calls cultural “stovepipes” within the F2T2EA cycle. Stovepipes refers to specialized career fields, such as space, intelligence, surveillance, reconnaissance, and communications, that contribute data to the warfighter The service also instituted a task-force approach to develop requirements.
F2T2EA Another avenue that will lead to compression of the kill chain entails eliminating what Jumper calls cultural “stovepipes” within the F2T2EA cycle. Stovepipes refers to specialized career fields, such as space, intelligence, surveillance, reconnaissance, and communications, that contribute data to the warfighter The service also instituted a task-force approach to develop requirements.
F2T2EA Another avenue that will lead to compression of the kill chain entails eliminating what Jumper calls cultural “stovepipes” within the F2T2EA cycle. Stovepipes refers to specialized career fields, such as space, intelligence, surveillance, reconnaissance, and communications, that contribute data to the warfighter The service also instituted a task-force approach to develop requirements.
F2T2EA Another avenue that will lead to compression of the kill chain entails eliminating what Jumper calls cultural “stovepipes” within the F2T2EA cycle. Stovepipes refers to specialized career fields, such as space, intelligence, surveillance, reconnaissance, and communications, that contribute data to the warfighter The service also instituted a task-force approach to develop requirements.
F2T2EA Another avenue that will lead to compression of the kill chain entails eliminating what Jumper calls cultural “stovepipes” within the F2T2EA cycle. Stovepipes refers to specialized career fields, such as space, intelligence, surveillance, reconnaissance, and communications, that contribute data to the warfighter The service also instituted a task-force approach to develop requirements.
F2T2EA Another avenue that will lead to compression of the kill chain entails eliminating what Jumper calls cultural “stovepipes” within the F2T2EA cycle. Stovepipes refers to specialized career fields, such as space, intelligence, surveillance, reconnaissance, and communications, that contribute data to the warfighter The service also instituted a task-force approach to develop requirements.
F2T2EA Another avenue that will lead to compression of the kill chain entails eliminating what Jumper calls cultural “stovepipes” within the F2T2EA cycle. Stovepipes refers to specialized career fields, such as space, intelligence, surveillance, reconnaissance, and communications, that contribute data to the warfighter The service also instituted a task-force approach to develop requirements.
F2T2EA Another avenue that will lead to compression of the kill chain entails eliminating what Jumper calls cultural “stovepipes” within the F2T2EA cycle. Stovepipes refers to specialized career fields, such as space, intelligence, surveillance, reconnaissance, and communications, that contribute data to the warfighter The service also instituted a task-force approach to develop requirements.
F2T2EA Another avenue that will lead to compression of the kill chain entails eliminating what Jumper calls cultural “stovepipes” within the F2T2EA cycle. Stovepipes refers to specialized career fields, such as space, intelligence, surveillance, reconnaissance, and communications, that contribute data to the warfighter The service also instituted a task-force approach to develop requirements.
F2T2EA Another avenue that will lead to compression of the kill chain entails eliminating what Jumper calls cultural “stovepipes” within the F2T2EA cycle. Stovepipes refers to specialized career fields, such as space, intelligence, surveillance, reconnaissance, and communications, that contribute data to the warfighter The service also instituted a task-force approach to develop requirements.
F2T2EA Another avenue that will lead to compression of the kill chain entails eliminating what Jumper calls cultural “stovepipes” within the F2T2EA cycle. Stovepipes refers to specialized career fields, such as space, intelligence, surveillance, reconnaissance, and communications, that contribute data to the warfighter The service also instituted a task-force approach to develop requirements.
F2T2EA Another avenue that will lead to compression of the kill chain entails eliminating what Jumper calls cultural “stovepipes” within the F2T2EA cycle. Stovepipes refers to specialized career fields, such as space, intelligence, surveillance, reconnaissance, and communications, that contribute data to the warfighter The service also instituted a task-force approach to develop requirements.
F2T2EA Another avenue that will lead to compression of the kill chain entails eliminating what Jumper calls cultural “stovepipes” within the F2T2EA cycle. Stovepipes refers to specialized career fields, such as space, intelligence, surveillance, reconnaissance, and communications, that contribute data to the warfighter The service also instituted a task-force approach to develop requirements.
