2. This campaign promotes the "Chocolate Milk"
product to another type of consumers. This
product is usually destined to the young
children, so the company tries to reach the
adults through this campaign showing the
sportive advantages of the component of the
drink such as the nutriments. They also ask
the influencers to share their own picture with
their headlights if they agree with the
concept.
3. We decided to apply this type of campaign
to our Hotel marketing strategy. Our idea is
to promote our hotel to the business
guests. Our volume drivers is the leisure
segment so we want to reach the business
consumers who looking for leisure,
serenity, comfort and calm during your stay,
by showing businessmen in leisure
pictures.
4. TO WHO ?
Famous businessmen from all around the world
Celebrities coming in the Hotel
Influencers who want to participate in
HOW ?
Through social media
Through Hotel communication
Through website
5. The idea is to have a picture of any participant, each
influencer in a different décor, showing a different
aspects of the Hotel or experiencing a different service.
All the pictures will constitute the campaign that will
create a story.
6. We will measure results through the number of
participations inside the Influencers people, and we will
count all the likes and shares from other persons.
Form this point, we will probably make a survey in the
Hotel to know who has heard about the campaign we
have conducted.
