advert pitch first draft

1. Smile campaign
advertisement

2. Statistics, what research has been done for
this advert?
• Research shows most of the target audience is between the ages of
15-16 and the rest from 16-18 and shows that the target audience
gender is 50/50 male & female
• Everyone that took part in the survey has a least one hobby/activity
that reduces stress and makes them smile
• Everyone that took part in the survey has someone to talk to about
mental health/stress

3. Advertisement-ideas for the advert? How will
it attract the target audience?
• Advertisement could be about talking about the facts and benefits of smiling on
mental health as well as ideas on how to reduce stress and ways to smile to
better improve the audience’s mental health while including ideas more tailored
to the target audience’s appeal, make the ideas more fitting to that age group.
• Bring attention to the reason of why this advertisement is being made, mention
the smile campaign and mind, explain what mind is and what they do. Explain the
effects of smiling on others, how it helps them as well as others around them
• Have the pace of the advert match the target audience, so make it quick and eye
catching to attract them quick as this advert will only be around 30 seconds-1
minute however the ad will have to be attract the audience and be appealing
whilst also getting the right message across in that short amount of time, the
advert will have to be quick, grab the viewers attention and get across what is
needed.

4. Target audience how will this appeal and
attract the right audience?
• As most people who took the survey said they were stressed often or
very often, the advert will include advice, such as ways to help reduce
stress and smile more so activities/hobbies an be included that’s
more related to the target audience so its more appealing to them
and can attract more of the right target audience to view this advert.

5. Advert, how could it be story
boarded/scripted?
• Advert is on smiling, mental health and the effects of smiling on
mental health,