Learn the scope of the Entrepreneurship 101 course and how it can help you build a business. Hear why entrepreneurship matters so much in today’s world, what makes entrepreneurs different (and successful) and how you can come up with your next big idea (or test the one you have).

1. DEVELOPING TALENT • GROWING VENTURES • OPENING MARKETS
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2. DEVELOPING TALENT • GROWING VENTURES • OPENING MARKETS
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September
2014

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Course overview
Being an entrepreneur
Stages of a startup
Working with MaRS
Agenda

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» Chris Draper, CEO & Founder, OStheorey
» Jon E. Worren, EIR & Sr. Director, Entrepreneurship Programs, MaRS
» Krista Jones, Cluster Lead, Education Technology, MaRS
Speakers

5. Our Future Ma;ers
DEVELOPING TALENT • GROWING VENTURES • OPENING MARKETS
HISTORY
OF
DISCOVERY

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Our Future Ma;ers.
Build the new economy. Improve society.
September
2015
MaRS works with partners to catalyze,
accelerate, scale and diffuse innovation.
We help entrepreneurs start and grow
successful global companies.
Together, we help Canada prosper.

7. Our Future Ma;ers
DEVELOPING TALENT • GROWING VENTURES • OPENING MARKETS
ENTREPRENEURSHIP PROGRAMS

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Entrepreneurship 101
50,000
In person
Online
100,000
Satellite Centres
10

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“Most of what you hear about entrepreneurship is all wrong. It’s
not magic; it is not mysterious; and it has nothing to do with
genes. It’s a discipline and, like any discipline, it can be learned.”
—Peter Drucker
Can entrepreneurship be taught?

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Entrepreneurship 101 is a 30-week course:!
o Lectures on key topics related to taking innovations to market"
o ‘Lived It Lectures’ with celebrated entrepreneurs
o ‘Meet the Entrepreneurs’ panels with sector-specific entrepreneurs
o ‘Up-Start! Competition’ business pitch competition
Course Overview

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1. Testing ideas and turning them into a business
2. Defining a business model and protecting ideas
3. Identifying and entering the right market
4. Managing finances and building a team
5. Funding your business
Modules

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o Live webcasts: marsdd.com/ent101-webcasts "
o Past videos, articles and downloadable workbooks: marsdd.com/ent101-online"
o Stay connected: Entrepreneurship 101 LinkedIn Group
o Weekly e-newsletters: summary blog, lecture video, related resources
o iTunes U: post questions and participate in discussions
o Other programming: Best Practices, Workshops and more
Resources

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Success Stories

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“…I was learning something applicable to my own project and job
through most of the lectures. I intent to take the program again next year”
Is this course for you?
“I enjoyed the Lived It lectures. They were particularly useful
to me in confirming my decision to pursue my ideas.”
“…Networking with other professionals who may be able to
provide mentorship is definitely a great advantage.”
"Great opportunity to meet people with similar ambitions!”

16. are startups right for you?
Master of your own fate:
STHEORYINNOVATION CONSULTING
Chris Draper
ceo/founder

17. We all know that
That founders and co-founders are the new rock stars
But what is the job really like?
How do you start one?
But the first question you should ask is
do you really want to start a company?

18. The Truth, The Ugly Truth
And Why You Should Do It Anyway

19. "You are master of your own fate.
Act like it." - Steve Blank

20. before
startup
initial enthusiasm
experimenting
and pivoting
reality sets in
starts
working
scale
product
market fit!
happiness
trough of
sorrow
Your happiness on startups

21. Startup myths?

22. Learning to see

23. "Startups are all created by
18 year old genius sole inventors"

24. "It’s all about execution"
or "your ideas suck"

25. "The customer is always right"

26. Things I wish I knew...

27. • You are going to fail
• Don't spend time writing a business plan
• Spend a lot of time getting the founding
team right
• You'll need to do it all yourself in the
beginning

28. • Never wait for permission
• Get ready for rejection and lots of it
• It's really hard to get new customers

29. Words of (startup) wisdom
1 Do not feel absolutely certain of anything.
2 Do not think it’s worthwhile to proceed by concealing
evidence, for the evidence is sure to come to light.
3 Never try to discourage thinking, for you are sure to succeed.
4 When you meet with opposition, endeavor to overcome it by
argument and not by authority, for a victory dependent upon
authority is unreal and illusory.
5 Have no respect for the authority of others, for there
are always contrary authorities to be found.
6 Do not use power to suppress opinions you think
gradual or subtle way), for if you do the opinions will
suppress you.
7 Do not fear to be eccentric in opinion, for every
opinion now accepted was once eccentric.
8 Find more pleasure in intelligent dissent than in
passive agreement, for, if you value intelligence
as you should, the former implies a deeper
agreement than the latter.
9 Be scrupulously truthful, even if the truth is
inconvenient, for it is more inconvenient when
you try to conceal it.
10 Do not feel envious of the happiness of those who
live in a fool’s paradise, for only a fool will think
that it is happiness.
Bertrand Russell 6

30. Thank-you

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IDEA
PROBLEM
TECHNOLOGY
VALIDATION
SOLUTION
COMPANY
GET
CUSTOMERS
LEARNING
EFFICIENCY
BUSINESS
MODEL
SCALING
FUNDING
SALES
&
MARKETING
FUNDING
FUNDING
GROWTH
PROFESSIONAL
ORGANIZATION
IP
FUNDING
Startup trajectory

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2015
IDEA
TECHNOLOGY
VALIDATION
PROBLEM
SOLUTION
BUSINESS
MODEL
EFFICIENCY
SCALING
RISK
TIME
De-risking
MOMENTUM
CULTURE

33. DEVELOPING TALENT • GROWING VENTURES • OPENING MARKETS
Our Future Ma;ers
VENTURES

34. DEVELOPING TALENT • GROWING VENTURES • OPENING MARKETS
Our Future Ma;ers
Capital raised by MaRS ventures
S O U R C E : A N N U A L V E N T U R E S U R V E Y R E S U L T S , 2 0 1 1 A D M I N I S T E R E D B Y D E L O I T T E ; 2 0 1 2 A N D 2 0 1 3 A D M I N I S T E R E D
B Y K P M G
$277M
$349M
$451M
2011
2012
2013
>$1 Billion
raised in the last 3
years
(78% from private sources)

35. DEVELOPING TALENT • GROWING VENTURES • OPENING MARKETS
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Revenues generated by MaRS ventures
S O U R C E : A N N U A L V E N T U R E S U R V E Y R E S U L T S , 2 0 1 1 A D M I N I S T E R E D B Y D E L O I T T E ; 2 0 1 2 A N D 2 0 1 3 A D M I N I S T E R E D
B Y K P M G
$146M
$161M
$201M
2011
2012
2013
>$500 Million
generated in the last 3
years
(78% from private sources)

36. DEVELOPING TALENT • GROWING VENTURES • OPENING MARKETS
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A Diverse Set of Startup Founders
S O U R C E : 2 0 1 3 V E N T U R E C L I E N T S U R V E Y A D M I N I S T E R E D B Y K P M G
Gender, N=789
20% MaRS venture clients have a female founder
AGE, N=767
Country of Birth, N=718
Experience, N=789

37. DEVELOPING TALENT • GROWING VENTURES • OPENING MARKETS
Our Future Ma;ers
Focus on Key Sectors
Venture Services Groups
Health
Cleantech
ICT
Life Sciences & Healthcare
§ Therapeubcs
§ Medical Devices
§ Digital Health
§ Consumer Health & Wellness
Informabon & Communicabons Technology
§ Financial technologies
§ Media & entertainment
§ Retail & digital commerce
§ LegalX
§ Work & Learning
Cleantech &
Physical Sciences
§ Energy
§ Advanced materials/advanced
manufacturing
§ Water
§ Agri-­‐tech
§ Smart City

38. DEVELOPING TALENT • GROWING VENTURES • OPENING MARKETS
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Venture Services Sectors
September 2014

39. DEVELOPING TALENT • GROWING VENTURES • OPENING MARKETS
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MaRS Venture Services
Technical Advisory
Business Advisory
Financial Advisory
Community Building/Events
Market Intelligence
Partnership Development
Co-­‐Working Facility
Execubve/Professional
Development
Talent Development
Corporate Innovabon
Global Sog-­‐Landing
Market Development Programs
(Clusters)

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Investors in our Network

41. DEVELOPING TALENT • GROWING VENTURES • OPENING MARKETS
Our Future Ma;ers
Corporates in our Network

42. DEVELOPING TALENT • GROWING VENTURES • OPENING MARKETS
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Eligibility for Venture Services
September 2014
Your
Startup
Team
Product
Intellectual
Property
Business
Model
TracKon

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Apply to Venture Services
September 2014
Contact
Us:
ICT@marsdd.com
Health@marsdd.com
Cleantech@marsdd.com

44. DEVELOPING TALENT • GROWING VENTURES • OPENING MARKETS
Our Future Ma;ers
• Community • Learning • Connecbons •