1. Luiz Antonio Pedregal de Castro Lima - Automotive Business Professional : 55 (11) 998 757 054 – E-mail: luiz.pedregal@gmail.com
Luiz Pedregal Sales & Marketing Programs

2. Luiz Antonio Pedregal de Castro Lima - Automotive Business Professional : 55 (11) 998 757 054 – E-mail: luiz.pedregal@gmail.com
About Luiz Pedregal
Broad command in Business Unit’s General Management accumulated during 30-years of experience in different functions including full responsibilities over the results
of Sales, Operations and Profit & Loss, besides reporting directly to the CEO.
After getting his MBA at Fundação Getúlio Vargas (EAESP/FGV), his career has been mainly developed in Sales & Marketing, Customer Service and Strategic
Planning; working for STARTUPS and leading companies within the automotive industry (suppliers, automakers, car dealer and consulting): Ford, Volkswagen, Seat,
Rossi Dealer, Yamaha, Toyota, Lexus, S&M Auto Consulting, Sascar Technology (GP Investments) and E-Power (Zongshen/Light);

3. Luiz Antonio Pedregal de Castro Lima - Automotive Business Professional : 55 (11) 998 757 054 – E-mail: luiz.pedregal@gmail.com
VW Golf Expert Training Sections Overview Golf Expert Comparisons
Pedregal Developed, implemented and led "Golf Expert” a 70 team members Sales Segmentation
Program, with a view to improve both sales volume (125% of Sales Increase) and Customer Service
quality at VW Dealers. Such Job was nominated to VW Acknowledgement Program. As consequence,
today VW dealers’ TOP Sales personnel are certified by VW Academy as VW SALES EXPERT;

4. Luiz Antonio Pedregal de Castro Lima - Automotive Business Professional : 55 (11) 998 757 054 – E-mail: luiz.pedregal@gmail.com
Golf Expert in the News
Segmentation increases Sales: Estado de S. Paulo Newspaper

5. Luiz Antonio Pedregal de Castro Lima - Automotive Business Professional : 55 (11) 998 757 054 – E-mail: luiz.pedregal@gmail.com
GOLF EXPERT was nominated to
VW Acknowledgement Program
As a consequence, today VW dealers’ TOP Sales personnel are certified by VW Academy
as VW SALES EXPERT

6. Luiz Antonio Pedregal de Castro Lima - Automotive Business Professional : 55 (11) 998 757 054 – E-mail: luiz.pedregal@gmail.com
Agosto 2008
ENCONTRO DE ALINHAMENTO TÁTICO COM CONSULTORES DE PÓS-VENDA
Pedregal also led and implemented Toyota’s SGMP/KPI Program in order to enhance Dealers operations
through the analysis of indicators which interrelated allow the visualization of their strengths & weaknesses;
Such program demanded an intensive planning and infra-structure preparation to automatically transfer
dealers Repair Order (including customer’s contact data and their purchasing behaviors aiming to promote
retention plans and cross and up-selling) to Toyota’s Data Bank with the collaboration and support of Toyota
Corporation, Information Technology Division (IT) as well as Dealer Management System (DMS) Vendors.
Later on this program was rolled out to Toyota Motor’s overseas subsidiaries;
To deploy this program within dealerships a robust Training Strategy was set.

7. Luiz Antonio Pedregal de Castro Lima - Automotive Business Professional : 55 (11) 998 757 054 – E-mail: luiz.pedregal@gmail.com
Pedregal Leading SGMP/KPI Inaugural Training

8. Luiz Antonio Pedregal de Castro Lima - Automotive Business Professional : 55 (11) 998 757 054 – E-mail: luiz.pedregal@gmail.com
LUIZ ANTONIO PEDREGAL DE CASTRO LIMA
55 11 998 757 054
Luiz.pedregal@gmail.com
Skype: luizpedregal
I look forward to hearing from you very soon