LasseWe have fundthattheseare the 8 types of social media there is. Blogging, microblogging and so on.. As canbeseen, ourfocus is te top 4 ones.
- Stine Gotved cybersociolog
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Will there be differences in which B2B companies can benefit from Social Media Marketing?Which organizational factors should be taken into consideration when a B2B company is actively working with social media?
Overgang til ”konklusion” og 5 tips -_> what to keep in mind etc.I samarbejde med de andre… Beprepared, and set goalsbeforeyouenterFind the bestpossibleway for yourcompany to mesure the effect. (eventhough, provenveryhard)It’s still a relatively new marketing tool (ifyoucancall it that) so becarefull.. Theres is not ”oneway to do things”Behonestabout the value and believes of yourcompany.. (otherwise it canbiteyourass)understand the mediaCommunication is everything
Agenda<br />Research method<br />What is Social Media<br />Who did we talk to<br />Whatshouldbetakenintoconsideration<br />Case studies<br />How to measure the effect<br />Who to influence<br />To sum it up<br />
Research method<br />Pragmatic approach<br />Semi-structured interviews with:<br />experts on the subject<br />B2B companies using social media marketing<br />companies advising other companies how to use social media marketing. <br />Blogs, books and articles to get the personal opinions of acknowledged theoreticians. <br />
What is Social Media<br />Social Media Definition<br />Online media where people are able to communicate on different levels. There will be discussions, feedbacks, comments and sharing of information from all interested parties. It is a two-way communication platform instead of the old one-way, television communication.<br />
What is Social Media<br />The types of sites are as follows:<br />Blogging<br />Microblogging<br />Social Networking<br />Forum<br />Social news & Bookmarking<br />Rating services<br />Virtual worlds<br />Media sharing<br />Ourarea of focus<br />
What is Social Media<br />Whyweuse social media<br />Half of the 10 most visited websites are social media sites<br />“People feel they exist because of the fact that other people know what they are doing”<br />“Family ties and native communities have been replaced by more network-based affinities<br />They are not determined by race extent nor of a shared territory”<br />
Who did we talk to<br />Scott Monty – Head of Social Media Manager at Ford<br />Paul Gillin - Author of The New Influencersand Secrets of Social Media Marketing<br />Henrik Keller - Consultant at Holm Kommunikation A/S<br />Mikael Lemberg – Self-proclaimedFacebookexpert and Consultant at Komfo<br />Andreas Johansen – CEO at Social Square<br />
What to takeintoconsideration<br />Be capable of allocate resources to manage the dialog<br />Social media marketing should not stand alone<br />The management and marketers need to discard the old way of thinking<br />Be honest!<br />Communicate the purpose of the site<br />
BSC and KPI</li></li></ul><li>How to measure the effect and what to gain<br />Difficult to measure<br />Succes is defined by the ability to establishmeaningfulconversations<br />Quantitative – Qualitative<br />Novo Nordisk Balancedscorecard<br />
Whocan Social Media influence?<br />Facebook have more than 400.000.000 active users<br />Twitter have about 75.000.000 active users<br />In theory: Everyone<br />Best outcome with well-known brand <br />Possible to influence B2B, but through B2C<br />Social Media is becoming more differentiated <br />
So to sum it up…<br />Don’t do it just becauseeverybodyelse is doing it<br />Beprepared to loosecontrol<br />Remember: Honestyabove all<br />Whathappensonone site doesn’tstayonone site<br />Allocateyourresources – and do it well<br />Communication, communication & last but not least; communication<br />
Thankyou for your attention<br />See you @<br />