A presentation that shows the the findings of a research about Social Media Marketing

1. B2B Social Media Marketing

2. Introduction

4. Online Presentation Slideshare http://www.slideshare.net/Loulle/knord-social-media-presentation Facebookgroup B2B Social Media Marketing http://www.facebook.com/group.php?gid=127822900582950 Blogspot Socialnomist http://socialnomist.blogspot.com/2010/06/is-social-media-marketing-just-wolf.html

5. Research question Can a B2B company successfully use virtual social media as a tool to reach marketing/company goals

6. YES!

7. Agenda Research method What is Social Media Who did we talk to Whatshouldbetakenintoconsideration Case studies How to measure the effect Who to influence To sum it up

8. Research method Pragmatic approach Semi-structured interviews with: experts on the subject B2B companies using social media marketing companies advising other companies how to use social media marketing. Blogs, books and articles to get the personal opinions of acknowledged theoreticians.

9. What is Social Media Social Media Definition Online media where people are able to communicate on different levels. There will be discussions, feedbacks, comments and sharing of information from all interested parties. It is a two-way communication platform instead of the old one-way, television communication.

10. What is Social Media The types of sites are as follows: Blogging Microblogging Social Networking Forum Social news & Bookmarking Rating services Virtual worlds Media sharing Ourarea of focus

11. What is Social Media Whyweuse social media Half of the 10 most visited websites are social media sites “People feel they exist because of the fact that other people know what they are doing” “Family ties and native communities have been replaced by more network-based affinities They are not determined by race extent nor of a shared territory”

12. Who did we talk to Scott Monty – Head of Social Media Manager at Ford Paul Gillin - Author of The New Influencersand Secrets of Social Media Marketing Henrik Keller - Consultant at Holm Kommunikation A/S Mikael Lemberg – Self-proclaimedFacebookexpert and Consultant at Komfo Andreas Johansen – CEO at Social Square

13. Who did we talk to

14. What to takeintoconsideration Be capable of allocate resources to manage the dialog Social media marketing should not stand alone The management and marketers need to discard the old way of thinking Be honest! Communicate the purpose of the site

15. How not to do it

16. How not to do it http://www.labnol.org/internet/nestle-facebook-page/13208/

17. How not to do it ”So, let’ssee, we have to bewell-mannered all the time but it’sperfectly acceptable to refer to us as everything from idiots right the waydown to sons of satan”

19. The situation

20. Internal

21. NovoTube

22. NovoPedia

23. Novo way of management update

24. External

25. Novo graduate blogs

26. Experiences

27. Measurement

29. Whocan Social Media influence? Facebook have more than 400.000.000 active users Twitter have about 75.000.000 active users In theory: Everyone Best outcome with well-known brand Possible to influence B2B, but through B2C Social Media is becoming more differentiated

30. When can social media influence?

31. So to sum it up… Don’t do it just becauseeverybodyelse is doing it Beprepared to loosecontrol Remember: Honestyabove all Whathappensonone site doesn’tstayonone site Allocateyourresources – and do it well Communication, communication & last but not least; communication

32. Thankyou for your attention See you @