As a small business, choosing the right internet marketing strategies to invest in is overwhelming. And especially when it comes to SEO, there's constant ups and down... But we're here to debunk 19 myths surrounding SEO.
2. Mike_J_Arce
Mike Arce
Founder & CEO of Loud Rumor
We help local businesses grow
and get more customers.
Local SEO
Pay Per Click Management
Social Media Marketing
YouTube Advertising
9. Mike_J_Arce
Moving Company in Phoenix
Relevance
Prominence
Distance
movers.com
moverscorp.com
moving.org
moz.com/tools/seo-toolbar
Local First
ASBA
BBB Arizona
Phoenix Chambers
Phoenix Business Journal
11. Mike_J_Arce
MYTH #3
MORE LINKS ARE
BETTER THAN
MORE CONTENT
Links ARE good.
But, if you’re a local business,
prove yourself as an expert.
Provide great content.
Hire someone to write for you!
20. Mike_J_Arce
SEO IS SOMETHING
I CAN HAND OFF
TO MY I.T. OR
WEB DESIGNER
SEO requires some technical
expertise, but it’s not technical.
Creativity and a strong sense
of marketing and sales
is a necessity.
MYTH #6
23. Mike_J_Arce
MYTH #7
KEYWORD
OPTIMIZATION IS THE
KEY TO SEO
Underusing keywords is better
than overusing keywords.
Google knows what you
do by the directories you’re
listed in and the categories
you occupy.
Your site just confirms it’s true.
24. Mike_J_Arce
KEYWORDS NEED
TO BE EXACT MATCH
Make sure your content makes sense.
Don’t stuff your content with
several variations of your keyword.
Google is smart. Remember?
It knows who you are.
MYTH #8
25. Mike_J_Arce
GOOD
Canyon PT | Physical Therapist in Scottsdale, AZ
www.canyon-pt.com
Canyon PT has been providing quality physical therapy in Scottsdale, AZ
since 2008. Call to set up a free consultation!
BAD
Physical Therapist | Physical Therapy - Scottsdale, AZ
www.canyon-pt.com
Scottsdale Physical Therapist | Physical Therapy Scottsdale, AZ | PT
Pain Treatment | Neck Pain Physical Therapists in Scottsdale | Physical…
26. Mike_J_Arce
MYTH #9
THE H1 IS THE MOST
IMPORTANT
ON-PAGE ELEMENT
This used to be
more important. It’s not today.
Instead, use it to focus on
the user experience first.
29. Mike_J_Arce
MYTH #10
MY HOME PAGE
NEEDS A LOT OF
CONTENT
It doesn’t. Keep it simple.
Forget the SEO and just
provide a great experience.
What you do.
Where you do it.
Some credentials.
Some case studies.
30. Mike_J_Arce
MYTH #11
MORE PAGES
IS BETTER
It’s good to have a page for
each individual service/product
that you want to promote,
but not every single variation.
Don’t create a page for every
silly thing just to rank for it.
Create quality pages for the
most important stuff.
32. Mike_J_Arce
MYTH #12
LOCAL SEO DOESN’T
MATTER ANYMORE
Couldn’t be more false.
If you’re a local business,
it not only helps you get found…
but it helps you get found
by the people nearest you.
http://bit.ly/LR-Local-SEO
33. Mike_J_Arce
http://bit.ly/local-directory-guide
Want to Rank Higher? Pump Up Local Citations!
http://bit.ly/top-50-directories
The Ultimate List: 50 Local Business Directories
Case Study: How 1 Company Killed it in Local SEO
http://bit.ly/local-seo-guide
41. Mike_J_Arce
MYTH #15
THE USER EXPERIENCE
HAS NOTHING TO DO
WITH YOUR SEO
Google knows if your site is
providing a bad user
experience.
Not mobile friendly
Broken links
Unorganized site structure
Slow loading time
Irrelevant content
43. Mike_J_Arce
MYTH #16
SOCIAL MEDIA
HAS NOTHING TO DO
WITH SEO
If you post good content, like
blogs, you’ll get shares. This
means more…
Traffic
Click Throughs
Shares
Opt-ins
Leads
48. Mike_J_Arce
MYTH #18
MORE PEOPLE ARE
USING MOBILE
THAN DESKTOP.
false.
More people are using mobile
every year, but more people
are using desktops, too.
Desktop is still winning
by over 18%
50. Mike_J_Arce
MYTH #19
SEO IS DEAD.
false.
We love PPC and Social, but
nothing performs as well
as SEO when it’s done right.
24/7 listings
more variations
better ROI
further reach
51. Mike_J_Arce
Mike Arce
Founder & CEO of Loud Rumor
We help local businesses grow
and get more customers.
mike@loudrumor.com
480-331-2723
Mike_J_Arce
Loud Rumor