1. 4Simple, All-In-One Local Online Marketing Tool
How Local Search, Social Media and Online
Marketing Determine Local Success

2. 4Simple, All-In-One Local Online Marketing Tool
The Problem: Local Online
Marketing is Complex and Expensive

3. 4Simple, All-In-One Local Online Marketing Tool
And SMBs Are Paying For It
$5,000
Small businesses spend $5,000 per year on
average on local online marketing

4. 4Simple, All-In-One Local Online Marketing Tool
Marketing is More Effective Than Advertising
Advertising
Content Marketing
Src: Brightlocal 2012

5. 4Simple, All-In-One Local Online Marketing Tool
What We’re Going To Cover

6. 4Simple, All-In-One Local Online Marketing Tool
Local Search
Getting found by local customers

7. 4Simple, All-In-One Local Online Marketing Tool
How Local Search Works Today
Cincinnati brunch restaurants
How many small businesses get
to the front page of Google?
You used to be able to rank on Google
Now it’s all about Directories and Google +
Download our free eBook and learn 5 Simple Steps to Local Search Success

8. 4Simple, All-In-One Local Online Marketing Tool
There Are Often No Local Business Websites
on the Front Page of Google
Local Publisher
Google Places
Directories
Google Places

9. 4Simple, All-In-One Local Online Marketing Tool
7,620,000,000
local searches per month
Google Places (83%) Unclaimed Google
Places (70%)
Local Google Searches
Without the Map (17%)
Google Place Pages
Claimed (~30%)
but

10. 4Simple, All-In-One Local Online Marketing Tool
That’s a LOT of Revenue from
Local Search
of consumers who search for a type of local business on a
mobile phone call or go to that type of business within 24 hours
87%

11. 4Simple, All-In-One Local Online Marketing Tool
Google+ optimization: L & T Nails
Hamilton, OH location:
not on LocalVox
Cincinnati, OH location:
with LocalVox
Optimized Google + page
Great Content on A Google+ Page Matters

12. 4Simple, All-In-One Local Online Marketing Tool
Directory Optimization is Crucial
How are you listed?
See exactly how you’re listed on
40+ major online directories at
Localvox.com/free-report
50%
Of local searches happen on directories and mobile apps

13. 4Simple, All-In-One Local Online Marketing Tool
Claimed vs. Optimized
Optimized directory profiles get
3-5x
the conversions
* LocalVox Study 2013

14. 4Simple, All-In-One Local Online Marketing Tool
Content is King for SEO
Google wants to
return the
freshest results
possible, so it
looks for
regularly updated
content to serve
to searchers

15. 4Simple, All-In-One Local Online Marketing Tool
Content

16. 4Simple, All-In-One Local Online Marketing Tool
Content Is King
But what exactly is
this “content” that
everyone keeps
talking about?

17. 4Simple, All-In-One Local Online Marketing Tool
The Long Answer
“Content marketing is a marketing technique
of creating and distributing relevant and
valuable content to attract, acquire, and
engage a clearly defined and understood
target audience – with the objective of
driving profitable customer action.”

18. 4Simple, All-In-One Local Online Marketing Tool
Content Starts With Your Website
 40% of small businesses do not have websites
 80% do not have mobile-optimized websites
 60% of local websites don’t have their phone number
Learn The 4 Key Elements of Great Local Business Website Design

19. 4Simple, All-In-One Local Online Marketing Tool
The Short Answer
All the different ways you communicate
with your customers online!
Website Blurbs News Email Social

20. 4Simple, All-In-One Local Online Marketing Tool
Why is content
important

21. 4Simple, All-In-One Local Online Marketing Tool
Did you know that…
of consumers feel more positive about a
company after reading their custom content
60%

22. 4Simple, All-In-One Local Online Marketing Tool
Did you know that…
of consumers prefer getting to know a
company via articles rather than ads
70%

23. 4Simple, All-In-One Local Online Marketing Tool
Types of content to post
Company News Helpful Tips

24. 4Simple, All-In-One Local Online Marketing Tool
Types of content to post
Deals and Promos Upcoming Events

25. 4Simple, All-In-One Local Online Marketing Tool
Types of content to post
Meet the Team Customer Reviews

26. 4Simple, All-In-One Local Online Marketing Tool
Types of content to post
GET CREATIVE!
There are many other industry specific or
local content ideas that will work.

27. 4Simple, All-In-One Local Online Marketing Tool
What do we do
with all that
content?

28. 4Simple, All-In-One Local Online Marketing Tool
Email Marketing

29. 4Simple, All-In-One Local Online Marketing Tool
Email still rules direct marketing
When you absolutely need
your message to be read,
email is still the most
effective method. It blends
the intimacy of direct
marketing with the speed
and power of online
marketing.

30. 4Simple, All-In-One Local Online Marketing Tool
Email is everywhere
Emails are sent every day. And email is
required for most online activities.
Moral of the story: People use email.
145 Billion
Learn 8 Smart Tips for Growing Email Marketing Lists

31. 4Simple, All-In-One Local Online Marketing Tool
Email is efficient
Email returns $38
for every $1 spent
$38
Learn How To Build An Email Marketing Machine With $5.97

32. 4Simple, All-In-One Local Online Marketing Tool
Email is efficient
more effective to market to existing
customers than it is to acquire new ones.
8x more

33. 4Simple, All-In-One Local Online Marketing Tool
Email is easy (with LocalVox)
of people said they used a coupon or
discount through email in the past year.
88%

34. 4Simple, All-In-One Local Online Marketing Tool
Social Media

35. 4Simple, All-In-One Local Online Marketing Tool
Social media makes marketing personal
Connect with real people on
both a large scale and in solo
conversations. Social media
makes this possible for any
business.
Download our free eBook, 9 Ways To Crush Marketing With Social Media

36. 4Simple, All-In-One Local Online Marketing Tool
88% of consumers trust online
reviews as much as personal
recommendations(Source: Search Engine Land)

37. 4Simple, All-In-One Local Online Marketing Tool
Yelp + CitySearch
Online review sites are a
pivotal part of how
customers will find your
business and perceive
you online. When they
find you, make sure you
are making a strong first
impression!
Check out The Definitive Guide To Avoid the Yelp Review Filter

38. 4Simple, All-In-One Local Online Marketing Tool
Restaurants with 3.5 stars on
Yelp are 63% more likely to be
full than those with just 3 stars(Source: UK Guardian 2012)

39. 4Simple, All-In-One Local Online Marketing Tool
Of negative reviews turn positive
when you respond to them …
but you have to know about
them
33%

40. 4Simple, All-In-One Local Online Marketing Tool
Did you know?
of all internet time is spent on social media
sites like Facebook, Twitter and LinkedIn
27%

41. 4Simple, All-In-One Local Online Marketing Tool
Did you know?
of companies found customers on Facebook
in 2013
52%

42. 4Simple, All-In-One Local Online Marketing Tool
Facebook
Facebook is the hub of
your social media
activities. Your Facebook
page is where people will
go to find news, contact
information, and other
relevant facts about your
business.

43. 4Simple, All-In-One Local Online Marketing Tool
Twitter
Twitter is a digital cocktail
party. Use it to meet new
people, share your
message, listen to
industry chatter, and
communicate quickly with
customers.
Twitter is great for local businesses, check out a Twitter Infographic & blog post

44. 4Simple, All-In-One Local Online Marketing Tool
Types of content to share
Latest News Employee
Spotlights

45. 4Simple, All-In-One Local Online Marketing Tool
Types of content to share
Testimonials Community Events

46. 4Simple, All-In-One Local Online Marketing Tool
Mobile Marketing

47. 4Simple, All-In-One Local Online Marketing Tool
Consumer Shopping Habits Are Mobile
95% of smartphone users say they’ve
searched for local information.
90% of those users take action within 24
hours
61% of smartphone users called a business
after searching, and 59% visited a local
business after searching!

48. 4Simple, All-In-One Local Online Marketing Tool
People Would Rather
Lose Their Pinky or
Wedding Ring Than
Their Mobile Phone

49. 4Simple, All-In-One Local Online Marketing Tool
And Mobile Leads to Action

50. 4Simple, All-In-One Local Online Marketing Tool
Benefits of A Mobile Website
Download our free eBook, 3 Key Ways To Get Started With Mobile Marketing

51. 4Simple, All-In-One Local Online Marketing Tool
Important to Be Designed to Convert
Customers
Click-to-Call and Driving Directions Everywhere

52. 4Simple, All-In-One Local Online Marketing Tool
Integrated with the Other Pillars
Build ongoing engagement by collecting
email addresses, online reviews and social
followers
Check out The Top 10 Free Mobile Apps That Are Essential for Local Businesses

53. 4Simple, All-In-One Local Online Marketing Tool
Problem  Solution

54. 4Simple, All-In-One Local Online Marketing Tool
Too many sites
Too much time
Too expensive

55. 4Simple, All-In-One Local Online Marketing Tool
LocalCast Makes It Simple, Effective
and Affordable
Social Media
Directories
Search Engines
Email Marketing
LocalCast
All-in-One Marketing
Website

56. 4Simple, All-In-One Local Online Marketing Tool
One
• One place to login
• One button publishes everywhere online
• One place to look at results
• One award-winning support team to call
Simple. Effective. Affordable.