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An Introduction To Local Online Marketing

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An Introduction To Local Online Marketing

  1. 1. 4Simple, All-In-One Local Online Marketing Tool How Local Search, Social Media and Online Marketing Determine Local Success
  2. 2. 4Simple, All-In-One Local Online Marketing Tool The Problem: Local Online Marketing is Complex and Expensive
  3. 3. 4Simple, All-In-One Local Online Marketing Tool And SMBs Are Paying For It $5,000 Small businesses spend $5,000 per year on average on local online marketing
  4. 4. 4Simple, All-In-One Local Online Marketing Tool Marketing is More Effective Than Advertising Advertising Content Marketing Src: Brightlocal 2012
  5. 5. 4Simple, All-In-One Local Online Marketing Tool What We’re Going To Cover
  6. 6. 4Simple, All-In-One Local Online Marketing Tool Local Search Getting found by local customers
  7. 7. 4Simple, All-In-One Local Online Marketing Tool How Local Search Works Today Cincinnati brunch restaurants How many small businesses get to the front page of Google? You used to be able to rank on Google Now it’s all about Directories and Google + Download our free eBook and learn 5 Simple Steps to Local Search Success
  8. 8. 4Simple, All-In-One Local Online Marketing Tool There Are Often No Local Business Websites on the Front Page of Google Local Publisher Google Places Directories Google Places
  9. 9. 4Simple, All-In-One Local Online Marketing Tool 7,620,000,000 local searches per month Google Places (83%) Unclaimed Google Places (70%) Local Google Searches Without the Map (17%) Google Place Pages Claimed (~30%) but
  10. 10. 4Simple, All-In-One Local Online Marketing Tool That’s a LOT of Revenue from Local Search of consumers who search for a type of local business on a mobile phone call or go to that type of business within 24 hours 87%
  11. 11. 4Simple, All-In-One Local Online Marketing Tool Google+ optimization: L & T Nails Hamilton, OH location: not on LocalVox Cincinnati, OH location: with LocalVox Optimized Google + page Great Content on A Google+ Page Matters
  12. 12. 4Simple, All-In-One Local Online Marketing Tool Directory Optimization is Crucial How are you listed? See exactly how you’re listed on 40+ major online directories at Localvox.com/free-report 50% Of local searches happen on directories and mobile apps
  13. 13. 4Simple, All-In-One Local Online Marketing Tool Claimed vs. Optimized Optimized directory profiles get 3-5x the conversions * LocalVox Study 2013
  14. 14. 4Simple, All-In-One Local Online Marketing Tool Content is King for SEO Google wants to return the freshest results possible, so it looks for regularly updated content to serve to searchers
  15. 15. 4Simple, All-In-One Local Online Marketing Tool Content
  16. 16. 4Simple, All-In-One Local Online Marketing Tool Content Is King But what exactly is this “content” that everyone keeps talking about?
  17. 17. 4Simple, All-In-One Local Online Marketing Tool The Long Answer “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.”
  18. 18. 4Simple, All-In-One Local Online Marketing Tool Content Starts With Your Website  40% of small businesses do not have websites  80% do not have mobile-optimized websites  60% of local websites don’t have their phone number Learn The 4 Key Elements of Great Local Business Website Design
  19. 19. 4Simple, All-In-One Local Online Marketing Tool The Short Answer All the different ways you communicate with your customers online! Website Blurbs News Email Social
  20. 20. 4Simple, All-In-One Local Online Marketing Tool Why is content important
  21. 21. 4Simple, All-In-One Local Online Marketing Tool Did you know that… of consumers feel more positive about a company after reading their custom content 60%
  22. 22. 4Simple, All-In-One Local Online Marketing Tool Did you know that… of consumers prefer getting to know a company via articles rather than ads 70%
  23. 23. 4Simple, All-In-One Local Online Marketing Tool Types of content to post Company News Helpful Tips
  24. 24. 4Simple, All-In-One Local Online Marketing Tool Types of content to post Deals and Promos Upcoming Events
  25. 25. 4Simple, All-In-One Local Online Marketing Tool Types of content to post Meet the Team Customer Reviews
  26. 26. 4Simple, All-In-One Local Online Marketing Tool Types of content to post GET CREATIVE! There are many other industry specific or local content ideas that will work.
  27. 27. 4Simple, All-In-One Local Online Marketing Tool What do we do with all that content?
  28. 28. 4Simple, All-In-One Local Online Marketing Tool Email Marketing
  29. 29. 4Simple, All-In-One Local Online Marketing Tool Email still rules direct marketing When you absolutely need your message to be read, email is still the most effective method. It blends the intimacy of direct marketing with the speed and power of online marketing.
  30. 30. 4Simple, All-In-One Local Online Marketing Tool Email is everywhere Emails are sent every day. And email is required for most online activities. Moral of the story: People use email. 145 Billion Learn 8 Smart Tips for Growing Email Marketing Lists
  31. 31. 4Simple, All-In-One Local Online Marketing Tool Email is efficient Email returns $38 for every $1 spent $38 Learn How To Build An Email Marketing Machine With $5.97
  32. 32. 4Simple, All-In-One Local Online Marketing Tool Email is efficient more effective to market to existing customers than it is to acquire new ones. 8x more
  33. 33. 4Simple, All-In-One Local Online Marketing Tool Email is easy (with LocalVox) of people said they used a coupon or discount through email in the past year. 88%
  34. 34. 4Simple, All-In-One Local Online Marketing Tool Social Media
  35. 35. 4Simple, All-In-One Local Online Marketing Tool Social media makes marketing personal Connect with real people on both a large scale and in solo conversations. Social media makes this possible for any business. Download our free eBook, 9 Ways To Crush Marketing With Social Media
  36. 36. 4Simple, All-In-One Local Online Marketing Tool 88% of consumers trust online reviews as much as personal recommendations(Source: Search Engine Land)
  37. 37. 4Simple, All-In-One Local Online Marketing Tool Yelp + CitySearch Online review sites are a pivotal part of how customers will find your business and perceive you online. When they find you, make sure you are making a strong first impression! Check out The Definitive Guide To Avoid the Yelp Review Filter
  38. 38. 4Simple, All-In-One Local Online Marketing Tool Restaurants with 3.5 stars on Yelp are 63% more likely to be full than those with just 3 stars(Source: UK Guardian 2012)
  39. 39. 4Simple, All-In-One Local Online Marketing Tool Of negative reviews turn positive when you respond to them … but you have to know about them 33%
  40. 40. 4Simple, All-In-One Local Online Marketing Tool Did you know? of all internet time is spent on social media sites like Facebook, Twitter and LinkedIn 27%
  41. 41. 4Simple, All-In-One Local Online Marketing Tool Did you know? of companies found customers on Facebook in 2013 52%
  42. 42. 4Simple, All-In-One Local Online Marketing Tool Facebook Facebook is the hub of your social media activities. Your Facebook page is where people will go to find news, contact information, and other relevant facts about your business.
  43. 43. 4Simple, All-In-One Local Online Marketing Tool Twitter Twitter is a digital cocktail party. Use it to meet new people, share your message, listen to industry chatter, and communicate quickly with customers. Twitter is great for local businesses, check out a Twitter Infographic & blog post
  44. 44. 4Simple, All-In-One Local Online Marketing Tool Types of content to share Latest News Employee Spotlights
  45. 45. 4Simple, All-In-One Local Online Marketing Tool Types of content to share Testimonials Community Events
  46. 46. 4Simple, All-In-One Local Online Marketing Tool Mobile Marketing
  47. 47. 4Simple, All-In-One Local Online Marketing Tool Consumer Shopping Habits Are Mobile 95% of smartphone users say they’ve searched for local information. 90% of those users take action within 24 hours 61% of smartphone users called a business after searching, and 59% visited a local business after searching!
  48. 48. 4Simple, All-In-One Local Online Marketing Tool People Would Rather Lose Their Pinky or Wedding Ring Than Their Mobile Phone
  49. 49. 4Simple, All-In-One Local Online Marketing Tool And Mobile Leads to Action
  50. 50. 4Simple, All-In-One Local Online Marketing Tool Benefits of A Mobile Website Download our free eBook, 3 Key Ways To Get Started With Mobile Marketing
  51. 51. 4Simple, All-In-One Local Online Marketing Tool Important to Be Designed to Convert Customers Click-to-Call and Driving Directions Everywhere
  52. 52. 4Simple, All-In-One Local Online Marketing Tool Integrated with the Other Pillars Build ongoing engagement by collecting email addresses, online reviews and social followers Check out The Top 10 Free Mobile Apps That Are Essential for Local Businesses
  53. 53. 4Simple, All-In-One Local Online Marketing Tool Problem  Solution
  54. 54. 4Simple, All-In-One Local Online Marketing Tool Too many sites Too much time Too expensive
  55. 55. 4Simple, All-In-One Local Online Marketing Tool LocalCast Makes It Simple, Effective and Affordable Social Media Directories Search Engines Email Marketing LocalCast All-in-One Marketing Website
  56. 56. 4Simple, All-In-One Local Online Marketing Tool One • One place to login • One button publishes everywhere online • One place to look at results • One award-winning support team to call Simple. Effective. Affordable.

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