The document discusses how the FDA and CDC are using new media like Twitter, YouTube, mobile websites and SMS to provide information to the public about health and medical issues like recalls. It provides examples of how the agencies used these channels to communicate information about peanut product recalls. It also shares feedback received from the public praising the efforts and accessible information provided through these new media channels.

1. Using New Media To Promote Health & Medical News National Press Club May 7, 2009 Sanjay J. Koyani, Director, FDA Web Communications Office of External Relations | U.S. Food and Drug Administration

2. Our Philosophy Page  U.S. Food & Drug Administration

4. Searchable Database U.S. Food & Drug Administration Page  Download All Recalled Peanut Containing Products Peanut Containing Product Recalls [ Excel - 821KB] [ PDF - 755KB] [ XML ] Download Microsoft Excel Viewer Download Acrobat Reader

5. Widgets U.S. Food & Drug Administration Page 

6. Widget Placement U.S. Food & Drug Administration Page 

7. YouTube U.S. Food & Drug Administration Page  FDA YouTube Channel: http://www.youtube.com/user/USFoodandDrugAdmin CDC YouTube Channel: http:// www.youtube.com/CDCstreaminghealth /

8. Webinar with Bloggers U.S. Food & Drug Administration Page  Peanut Product Recall – Webinar for Bloggers

9. CDC E-Cards U.S. Food & Drug Administration Page 

10. m.cdc.gov U.S. Food & Drug Administration Page  Information at your fingertips: CDC and FDA information about peanut butter and peanut-containing product recalls is available via the new mobile CDC Web site: http://m.cdc.gov/ .

11. SMS U.S. Food & Drug Administration Page  To facilitate the use of mobile text messaging networks managed by partner organizations, a text (SMS) message was drafted as recommended content for partners to send through local text messaging networks: US GOV/HHS Health Alert: Get peanut butter recall info at FDA: http:// www.fda.gov /salmonella or CDC: 800-232-4636. More: http://m.cdc.gov

12. All FDA, CDC, and HHS Activities U.S. Food & Drug Administration Page  www.fda.gov/socialmedia

13. Feedback in the News U.S. Food & Drug Administration Page 

16. Questions Page  SANJAY J. KOYANI Director, FDA Web Communications U.S. Food and Drug Administration [email_address] U.S. Food & Drug Administration