This document provides information about marketing tools and strategies for technology resellers to maximize their marketing development funds (MDF). It discusses common challenges resellers face with ineffective MDF spending and marketing efforts. The document promotes partnering with LauchlanWorks, a marketing firm that can help resellers implement a multi-track MDF maximizing strategy to differentiate themselves, build their brand, and establish a sustainable long-term marketing plan tied to sales goals and ROI.

1. LAUCHLANWORKS.COM
MARKETING TOOLS FOR TECHNOLOGY RESELLERS
Critical Steps to Maximizing
Your Marketing Spend
Attention Technology Resellers and Solutions Providers:
> Partner
> Plan
> Produce
How to Efficiently Extend Your Resources
to Build Your Brand, Execute Effectively
and Establish a Sustainable Marketing
Approach That Supports Your Sales Goals

2. LAUCHLANWORKS.COM
MARKETING TOOLS FOR TECHNOLOGY RESELLERS
Do Your MDF Marketing Efforts
Look Something Like This?
> Launch Email Campaign—
Need Better Lists!
> MDF Expiring! Schedule
Lunch & Learn Event
> Harvest Leads from
Social Media Communities—
But How?
> Produce Sector Specific
Cloud Solutions Campaign
> Update Web Site...
> Start Thought
Leadership Blog
> Promote Virtualization
Webinar Series
> CIO Roundtable Next Month
— Secure Venue and Invites!
> Need Sales Enablement
Tools...Yesterday...
> Set Up E-Learning
Video Channel—
Find Vendor

3. LAUCHLANWORKS.COM
MARKETING TOOLS FOR TECHNOLOGY RESELLERS
Maximizing Your MDF
Marketing Strategy
Significantly Increases:
> Solutions Awareness
> Market Uptake
> Return on Your MDF $$
Align Marketing Efforts
with Sales Goals
and Objectives
Optimize Databases
Create Long-Term, Quarterly
Go-To-Market Plan Designed to
Maximize MDF Spend
Select the Right Marketing Campaigns
and Tools for Your Unique Needs
Don’t Neglect
Your Brand
Identify and Target
Key Sectors
Expand Social Communities

4. LAUCHLANWORKS.COM
MARKETING TOOLS FOR TECHNOLOGY RESELLERS
YOUR NEEDS:
> Differentiate Your Solutions,
Message and Capabilities from
the Competition
> Craft a Long-Term, Sustainable
Plan that Ties MDF to Sales
Goals and Executes ROI-
Producing Results
> Extend and Augment
Marketing Resources
OUR SOLUTIONS:
> Partner With LAUCHLANWORKS
to Implement a Multi-Track,
MDF Maximizing Strategy that
Differentiates Your Position, Builds Your
Brand and Establishes a Plan for Long-
Term MDF Marketing Sustainability
> Gain a Dedicated, Single
Point-of-Contact Team of Marketing
Pros to Craft, Execute and Report
on ROI Results
“In this new era of technology,
you can’t do it all yourself,
you have to form alliances.”
—Carlos Slim Helu ( Mexican Entrepreneur/Forbes List: Wealthiest Men in the World )

5. LAUCHLANWORKS.COM
MARKETING TOOLS FOR TECHNOLOGY RESELLERS
LAUCHLANWORKS’ MDF Maximizer Programs
Strategically Extend Your Marketing Reach
and Effectiveness
Do More.
Do It Right.
Do It Now.
Avoid Reactionary Marketing and MDF Spend.
Effective Planning Equates to Efficient Fund Utilization.
Partner with a Skilled Team that Executes On–Message/On–Time.

6. LAUCHLANWORKS.COM
MARKETING TOOLS FOR TECHNOLOGY RESELLERS
Contact Us and Put Our
Ideas to Work for You.
LAUCHLANWORKS.
603.601.6673
info@lauchlanworks.com
lauchlanworks.com
LAUCHLANWORKS is an industry leading, full service
marketing firm dedicated to supporting the unique needs
of technology resellers and solution providers.
MDF
ROI
MDF
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