SlideShare a Scribd company logo
1 of 24
Download to read offline
www.prowlcommunications.com
FAILING TO PLAN, IS PLANNING TO FAIL.
www.prowlcommunications.com
~ Benjamin Franklin
Workshop presented by:
Debi Katsmar, Marketing Strategist
PRowl Communications
905-734-8273
debi@prowlcommunications.com
www.prowlcommunications.com
Tweet #notplanningtofail to @prowlmarketing
A MARKETING PLAN CAN BE AS SIMPLE
OR AS COMPLICATED AS YOU NEED IT
TO BE THANK YOU FOR JOINING US TODAY FOR:
Your Marketing Plan: SIMPLIFIED!
www.prowlcommunications.com
3 THINGS YOU MUST KNOW!
WHAT DOES YOUR
BUSINESS OFFER?
POSITIONING STATEMENT
PRODUCTS AND/OR SERVICES
WHAT DIFFERENTIATES YOUR BUSINESS
FROM YOUR COMPETITORS?
WHO ARE YOUR
CUSTOMERS?
PERSONA
MARKET SEGMENT / SECTOR
DEMOGRAPHICS
HOW DO YOU REACH
YOUR CUSTOMERS?
PRINT OR BROADCASTING
DIGITAL (SOCIAL MEDIA, EMAIL, WEBSITE, ETC.)
IN PERSON (TRADESHOWS, NETWORKING, ETC.)
www.prowlcommunications.com
3 THINGS YOU MUST DO!
SET YOUR
GOALS
INCREASE REVENUE
PENETRATE A NEW MARKET
LAUNCH NEW PRODUCT/SERVICE
DETERMINE YOUR
TIMELINES
ANNUALLY
MONTHLY
WEEKLY / DAILY
DEVELOP YOUR
ACTION PLAN
WHO / WHERE
WHAT / WHY
WHEN / HOW
www.prowlcommunications.com
www.prowlcommunications.com
PRODUCTS & SERVICES:
• KNOW YOUR PRODUCTS
• AND/OR SERVICES
• CUSTOMER SERVICE
• EXPERTISE
• HOW YOU DELIVER VALUE
• OTHER FACTORS
www.prowlcommunications.com
WHAT DIFFERENTIATES YOUR BUSINESS?
• STRENGTHS
• WEAKNESSES
• OPPORTUNITIES
• THREATS
www.prowlcommunications.com
WHO ARE YOUR CUSTOMERS?
• B2B, B2C, BOTH?
• DO YOU TARGET A SPECIFIC INDUSTRY/MARKET
OR SECTOR?
• WHO DOES THE BUYING (PERSONA)
• DEMOGRAPHICS (GENERAL - REGION, AGE,
INCOME, PROFESSION, ETC.
www.prowlcommunications.com
WHERE ARE YOUR CUSTOMERS?
• HOW DO YOU REACH YOUR CUSTOMERS?
• CONSIDER WHERE YOU WILL FIND YOUR
CUSTOMERS AND THE BEST AVENUES TO REACH
THEM
• IS THIS OUTDOORS, ON-LINE, TRADITIONAL
NEWSPAPER/MAGAZINE,
• AT FUNCTIONS, TRADESHOWS, ETC.
www.prowlcommunications.com
POSITIONING STATEMENT:
• MARKET
• SIZE
• DEMOGRAPHICS
• PSYCHOGRAPHICS
• HOW YOU DELIVER VALUE
• HOW YOU STAND UP AGAINST YOUR
COMPETITION
What you want to be known for.
How you plan to achieve that
over a 5- to 10-year timeframe.
www.prowlcommunications.com
www.prowlcommunications.com
SET YOUR GOALS FOR THE YEAR
YOU KNOW:
WHAT YOU OFFER, WHO YOU OFFER IT TO, AND
WHAT THE BENEFITS ARE
NOW:
CONSIDER THE OUTCOME OF WHAT YOU WANT
YOUR MARKETING TO ACHIEVE TO SET YOUR GOALS
www.prowlcommunications.com
BE SPECIFIC IN YOUR GOALS
NUMERIC GOALS: EX: INCREASE REVENUE – NO
YES – INCREASE SALES OF PRODUCT ‘X’ BY 10%
STRATEGIC GOALS TO ACHIEVE ABOVE:
• INCREASE MARKET SHARE
• OVERTAKE COMPETITOR
• BETTER REPRESENT VALUE PROPOSITION
• BUILD BRAND AWARENESS
• ADD DISTRIBUTION CHANNELS
• IMPROVE SELLING PROCESS
• CREATE STRATEGIC PARTNERSHIPS
• CREATE AN INBOUND LEAD GENERATION SYSTEM
• INCREASE PUBLICITY
• ENHANCE ONLINE SELLING ABILITY
www.prowlcommunications.com
DETERMINE YOUR TIMELINES
CONSIDER EACH OF YOUR GOALS
SET DEADLINES
www.prowlcommunications.com
This step is to determine a timeline of when
you would like to achieve the specific goals.
The next step is how you plan to achieve them
through your marketing and sales efforts.
DEVELOP YOUR ACTION PLAN
FOR EACH OF YOUR GOALS
DETERMINE WHAT STEPS YOU WILL NEED TO ACHIEVE THEM
AND HOW:
www.prowlcommunications.com
What message do you need to deliver to your
customers?
When will it go out?
Why is it important to your customer?
How and Where?
List the steps you need to do to complete this
message.
THE MOST IMPORTANT PAGE!
THESE PAGES WILL BE THE BASIS OF YOUR
CONTENT CALENDAR AND MARKETING PUSHES
www.prowlcommunications.com
This page can be used for determining the who,
where, what, why, when and how for any message
you need to get out.
It is always a good idea to complete this page
when starting a new campaign whether it relates
to one of your goals or not.
It will help you keep your focus
and stay on-track.
NOW YOU KNOW!
WHAT YOUR BUSINESS OFFERS WHO YOUR CUSTOMERS ARE HOW YOU REACH YOUR CUSTOMERS
www.prowlcommunications.com
AND THESE ARE DONE!
GOALS ARE SET TIMELINES DETERMINED ACTION PLAN CREATED
NOW IT’S TIME TO PULL IT ALL TOGETHER
www.prowlcommunications.com
Take the information from the worksheets and add the
core elements to:
• Annual Marketing Goals
• Action Steps Required
• Annual Marketing Plan Overview Calendar
THE FINE TUNING AND DETAILING BEGINS
www.prowlcommunications.com
What’s next?
• Detailing your monthly, weekly and daily
marketing strategy to reach your overall goals
and deliver your messages.
But that’s our next workshop…
www.prowlcommunications.com
RESOURCES
A COUPLE OF OUR FAVOURITE TOOLS:
www.prowlcommunications.com
Constant Contact
Email Marketing and Social Media tools – Debi Katsmar
is an award-winning, authorized local expert. This
workshop is made possible by Constant Contact.
Get a 60 day FREE Trial
Zoho CRM Plus
A customer relationship management platform for
tracking leads, streamlining your sales efforts and
more. PRowl is well on our way to becoming a
certified Zoho partner.
Get a 15 day FREE Trial
For more resources visit:
http://www.prowlcommunications.com/site/marketing-resources
http://www.prowlcommunications.com/site/sales-and-marketing-tools
MORE
AS A THANK YOU FOR ATTENDING:
www.prowlcommunications.com
We will email you:
• This slide deck
• The documents we gave you today
• A Content Calendar spreadsheet for planning
your marketing
Get a wall poster for your
office to keep your work
top of mind:
Get it here:
FAILING TO PLAN, IS PLANNING TO FAIL.
www.prowlcommunications.com
~ Benjamin Franklin
Workshop presented by:
Debi Katsmar, Marketing Strategist
PRowl Communications
905-734-8273
debi@prowlcommunications.com
www.prowlcommunications.com
Tweet #notplanningtofail to @prowlmarketing

More Related Content

What's hot

Monthly Digital Marketing Planning Template – Plan your monthly digital campaign
Monthly Digital Marketing Planning Template – Plan your monthly digital campaignMonthly Digital Marketing Planning Template – Plan your monthly digital campaign
Monthly Digital Marketing Planning Template – Plan your monthly digital campaignTrinfinity
 
The Power Of Lead Nurturing - Bristol HubSpot User Group
The Power Of Lead Nurturing - Bristol HubSpot User GroupThe Power Of Lead Nurturing - Bristol HubSpot User Group
The Power Of Lead Nurturing - Bristol HubSpot User GroupNoisy Little Monkey
 
Why All Marketers Should Work in Sales (part 1 of 2)
Why All Marketers Should Work in Sales (part 1 of 2)Why All Marketers Should Work in Sales (part 1 of 2)
Why All Marketers Should Work in Sales (part 1 of 2)Richard Hatheway
 
Energizeyourbusiness In 2009
Energizeyourbusiness In 2009Energizeyourbusiness In 2009
Energizeyourbusiness In 2009guestddb88e
 
Digital Marketing Strategy Template - 2019 (Worksheet, Content Calendar Inclu...
Digital Marketing Strategy Template - 2019 (Worksheet, Content Calendar Inclu...Digital Marketing Strategy Template - 2019 (Worksheet, Content Calendar Inclu...
Digital Marketing Strategy Template - 2019 (Worksheet, Content Calendar Inclu...Suresh Babu
 
How to Find & Prioritize the Best Growth Ideas by Josephine Foucher, PM - Op...
 How to Find & Prioritize the Best Growth Ideas by Josephine Foucher, PM - Op... How to Find & Prioritize the Best Growth Ideas by Josephine Foucher, PM - Op...
How to Find & Prioritize the Best Growth Ideas by Josephine Foucher, PM - Op...Traction Conf
 
Build Your Own Marketing Funnel
Build Your Own Marketing Funnel Build Your Own Marketing Funnel
Build Your Own Marketing Funnel TheoRuby
 
Facebook & Instagram Advertising Masterclass
Facebook & Instagram Advertising MasterclassFacebook & Instagram Advertising Masterclass
Facebook & Instagram Advertising MasterclassJames Ansell
 
Top 10 united health group cover letter samples
Top 10 united health group cover letter samplesTop 10 united health group cover letter samples
Top 10 united health group cover letter sampleswillnelson937
 
HOW TO SET UP FACEBOOK TRACKING PIXELS
HOW TO SET UP FACEBOOK TRACKING PIXELSHOW TO SET UP FACEBOOK TRACKING PIXELS
HOW TO SET UP FACEBOOK TRACKING PIXELSJoseph Rivera
 
Rachel Burger - 7 Steps To Implement Easy Agile Content Marketing
Rachel Burger - 7 Steps To Implement Easy Agile Content MarketingRachel Burger - 7 Steps To Implement Easy Agile Content Marketing
Rachel Burger - 7 Steps To Implement Easy Agile Content MarketingAutumn Quarantotto
 
Increase Sales, Revenues, and Profits Quickly by Jamie Siracusa for BEC
Increase Sales, Revenues, and Profits Quickly by Jamie Siracusa for BECIncrease Sales, Revenues, and Profits Quickly by Jamie Siracusa for BEC
Increase Sales, Revenues, and Profits Quickly by Jamie Siracusa for BECJamie Siracusa
 
Tracking Down Network Marketing Success
Tracking Down Network Marketing SuccessTracking Down Network Marketing Success
Tracking Down Network Marketing Successrongabby
 
What is performance marketing and how to get started in marketing
What is performance marketing and how to get started in marketingWhat is performance marketing and how to get started in marketing
What is performance marketing and how to get started in marketingSameerShaik43
 
Building a B2B Marketing Flywheel
Building a B2B Marketing FlywheelBuilding a B2B Marketing Flywheel
Building a B2B Marketing FlywheelTodd Ebert
 
How To Get A Strong Inbound Marketing Strategy
How To Get A Strong Inbound Marketing StrategyHow To Get A Strong Inbound Marketing Strategy
How To Get A Strong Inbound Marketing StrategyAnisha Vijayan
 
Checklists for an Effective Lead Generation Campaign
Checklists for an Effective Lead Generation CampaignChecklists for an Effective Lead Generation Campaign
Checklists for an Effective Lead Generation CampaignRichard Hatheway
 
Marketing strategy planning template
Marketing strategy planning templateMarketing strategy planning template
Marketing strategy planning templateMacInnis Marketing
 

What's hot (20)

Monthly Digital Marketing Planning Template – Plan your monthly digital campaign
Monthly Digital Marketing Planning Template – Plan your monthly digital campaignMonthly Digital Marketing Planning Template – Plan your monthly digital campaign
Monthly Digital Marketing Planning Template – Plan your monthly digital campaign
 
The Power Of Lead Nurturing - Bristol HubSpot User Group
The Power Of Lead Nurturing - Bristol HubSpot User GroupThe Power Of Lead Nurturing - Bristol HubSpot User Group
The Power Of Lead Nurturing - Bristol HubSpot User Group
 
Why All Marketers Should Work in Sales (part 1 of 2)
Why All Marketers Should Work in Sales (part 1 of 2)Why All Marketers Should Work in Sales (part 1 of 2)
Why All Marketers Should Work in Sales (part 1 of 2)
 
Energizeyourbusiness In 2009
Energizeyourbusiness In 2009Energizeyourbusiness In 2009
Energizeyourbusiness In 2009
 
Digital Marketing Strategy Template - 2019 (Worksheet, Content Calendar Inclu...
Digital Marketing Strategy Template - 2019 (Worksheet, Content Calendar Inclu...Digital Marketing Strategy Template - 2019 (Worksheet, Content Calendar Inclu...
Digital Marketing Strategy Template - 2019 (Worksheet, Content Calendar Inclu...
 
How to Find & Prioritize the Best Growth Ideas by Josephine Foucher, PM - Op...
 How to Find & Prioritize the Best Growth Ideas by Josephine Foucher, PM - Op... How to Find & Prioritize the Best Growth Ideas by Josephine Foucher, PM - Op...
How to Find & Prioritize the Best Growth Ideas by Josephine Foucher, PM - Op...
 
Build Your Own Marketing Funnel
Build Your Own Marketing Funnel Build Your Own Marketing Funnel
Build Your Own Marketing Funnel
 
Facebook & Instagram Advertising Masterclass
Facebook & Instagram Advertising MasterclassFacebook & Instagram Advertising Masterclass
Facebook & Instagram Advertising Masterclass
 
Top 10 united health group cover letter samples
Top 10 united health group cover letter samplesTop 10 united health group cover letter samples
Top 10 united health group cover letter samples
 
Solopreneur Big Bang 2013 Session 3
Solopreneur Big Bang 2013 Session 3Solopreneur Big Bang 2013 Session 3
Solopreneur Big Bang 2013 Session 3
 
Sostac ppt 1
Sostac ppt 1Sostac ppt 1
Sostac ppt 1
 
HOW TO SET UP FACEBOOK TRACKING PIXELS
HOW TO SET UP FACEBOOK TRACKING PIXELSHOW TO SET UP FACEBOOK TRACKING PIXELS
HOW TO SET UP FACEBOOK TRACKING PIXELS
 
Rachel Burger - 7 Steps To Implement Easy Agile Content Marketing
Rachel Burger - 7 Steps To Implement Easy Agile Content MarketingRachel Burger - 7 Steps To Implement Easy Agile Content Marketing
Rachel Burger - 7 Steps To Implement Easy Agile Content Marketing
 
Increase Sales, Revenues, and Profits Quickly by Jamie Siracusa for BEC
Increase Sales, Revenues, and Profits Quickly by Jamie Siracusa for BECIncrease Sales, Revenues, and Profits Quickly by Jamie Siracusa for BEC
Increase Sales, Revenues, and Profits Quickly by Jamie Siracusa for BEC
 
Tracking Down Network Marketing Success
Tracking Down Network Marketing SuccessTracking Down Network Marketing Success
Tracking Down Network Marketing Success
 
What is performance marketing and how to get started in marketing
What is performance marketing and how to get started in marketingWhat is performance marketing and how to get started in marketing
What is performance marketing and how to get started in marketing
 
Building a B2B Marketing Flywheel
Building a B2B Marketing FlywheelBuilding a B2B Marketing Flywheel
Building a B2B Marketing Flywheel
 
How To Get A Strong Inbound Marketing Strategy
How To Get A Strong Inbound Marketing StrategyHow To Get A Strong Inbound Marketing Strategy
How To Get A Strong Inbound Marketing Strategy
 
Checklists for an Effective Lead Generation Campaign
Checklists for an Effective Lead Generation CampaignChecklists for an Effective Lead Generation Campaign
Checklists for an Effective Lead Generation Campaign
 
Marketing strategy planning template
Marketing strategy planning templateMarketing strategy planning template
Marketing strategy planning template
 

Viewers also liked

Project ppt
Project pptProject ppt
Project pptAshu0711
 
Monolithic&hybrid ic
Monolithic&hybrid icMonolithic&hybrid ic
Monolithic&hybrid icAshu0711
 
ApresentaçãO
ApresentaçãOApresentaçãO
ApresentaçãOsupfdyd
 
ComFiM: A Cooperative Serious Game to Encourage the Development of Communicat...
ComFiM: A Cooperative Serious Game to Encourage the Development of Communicat...ComFiM: A Cooperative Serious Game to Encourage the Development of Communicat...
ComFiM: A Cooperative Serious Game to Encourage the Development of Communicat...Bruno Baère
 
Practical english usage.michael_swan.3rd_edition.fully_revis
Practical english usage.michael_swan.3rd_edition.fully_revisPractical english usage.michael_swan.3rd_edition.fully_revis
Practical english usage.michael_swan.3rd_edition.fully_reviselenira ribeiro
 
Alex Curti Curriculum Vitae - ver.2017
Alex Curti Curriculum Vitae - ver.2017Alex Curti Curriculum Vitae - ver.2017
Alex Curti Curriculum Vitae - ver.2017Alex Curti
 
Evaluating dynamic difficulty adaptivity in shoot'em up games - SBGames 2013
Evaluating dynamic difficulty adaptivity in shoot'em up games - SBGames 2013Evaluating dynamic difficulty adaptivity in shoot'em up games - SBGames 2013
Evaluating dynamic difficulty adaptivity in shoot'em up games - SBGames 2013Bruno Baère
 
Temes 7 i 10. canvis econòmics (1800 1930)
Temes 7 i 10. canvis econòmics (1800 1930)Temes 7 i 10. canvis econòmics (1800 1930)
Temes 7 i 10. canvis econòmics (1800 1930)Rafa Oriola
 

Viewers also liked (13)

Project ppt
Project pptProject ppt
Project ppt
 
Monolithic&hybrid ic
Monolithic&hybrid icMonolithic&hybrid ic
Monolithic&hybrid ic
 
ApresentaçãO
ApresentaçãOApresentaçãO
ApresentaçãO
 
Pi q
Pi qPi q
Pi q
 
Rahulchauhan
RahulchauhanRahulchauhan
Rahulchauhan
 
ComFiM: A Cooperative Serious Game to Encourage the Development of Communicat...
ComFiM: A Cooperative Serious Game to Encourage the Development of Communicat...ComFiM: A Cooperative Serious Game to Encourage the Development of Communicat...
ComFiM: A Cooperative Serious Game to Encourage the Development of Communicat...
 
certificate 1
certificate 1certificate 1
certificate 1
 
Practical english usage.michael_swan.3rd_edition.fully_revis
Practical english usage.michael_swan.3rd_edition.fully_revisPractical english usage.michael_swan.3rd_edition.fully_revis
Practical english usage.michael_swan.3rd_edition.fully_revis
 
Programa de módulo diplomado-1
Programa  de módulo diplomado-1Programa  de módulo diplomado-1
Programa de módulo diplomado-1
 
Alex Curti Curriculum Vitae - ver.2017
Alex Curti Curriculum Vitae - ver.2017Alex Curti Curriculum Vitae - ver.2017
Alex Curti Curriculum Vitae - ver.2017
 
Evaluating dynamic difficulty adaptivity in shoot'em up games - SBGames 2013
Evaluating dynamic difficulty adaptivity in shoot'em up games - SBGames 2013Evaluating dynamic difficulty adaptivity in shoot'em up games - SBGames 2013
Evaluating dynamic difficulty adaptivity in shoot'em up games - SBGames 2013
 
La potestad Tributaria
La potestad TributariaLa potestad Tributaria
La potestad Tributaria
 
Temes 7 i 10. canvis econòmics (1800 1930)
Temes 7 i 10. canvis econòmics (1800 1930)Temes 7 i 10. canvis econòmics (1800 1930)
Temes 7 i 10. canvis econòmics (1800 1930)
 

Similar to Your marketing-plan-simplified-slidedeck

Winning with Content Marketing in 2014: A Roadmap for Success
Winning with Content Marketing in 2014: A Roadmap for SuccessWinning with Content Marketing in 2014: A Roadmap for Success
Winning with Content Marketing in 2014: A Roadmap for SuccessRed Bamboo Marketing
 
How SMEs Can Drive Rapid, Significant Revenue Gains Online
How SMEs Can Drive Rapid, Significant Revenue Gains OnlineHow SMEs Can Drive Rapid, Significant Revenue Gains Online
How SMEs Can Drive Rapid, Significant Revenue Gains Onlinedmg events Asia
 
K Burkhart Creative and Strategic Portfolio
K Burkhart Creative and Strategic PortfolioK Burkhart Creative and Strategic Portfolio
K Burkhart Creative and Strategic PortfolioKatie Burkhart
 
MindFire Presentation at PODi AppForum 2014
MindFire Presentation at PODi AppForum 2014MindFire Presentation at PODi AppForum 2014
MindFire Presentation at PODi AppForum 2014mindfire.agency
 
Jacob Cane & Co-SOQ
Jacob Cane & Co-SOQJacob Cane & Co-SOQ
Jacob Cane & Co-SOQJared Fagan
 
Website Launch Proposal PowerPoint Presentation Slides
Website Launch Proposal PowerPoint Presentation SlidesWebsite Launch Proposal PowerPoint Presentation Slides
Website Launch Proposal PowerPoint Presentation SlidesSlideTeam
 
Scott Digital Marketing 5 P's of Digital Marketing
Scott Digital Marketing 5 P's of Digital MarketingScott Digital Marketing 5 P's of Digital Marketing
Scott Digital Marketing 5 P's of Digital MarketingScott Digital Marketing
 
Marketing Strategy Proposal Powerpoint Presentation Slides
Marketing Strategy Proposal Powerpoint Presentation SlidesMarketing Strategy Proposal Powerpoint Presentation Slides
Marketing Strategy Proposal Powerpoint Presentation SlidesSlideTeam
 
Marketing And Its Future Metrics Proposal PowerPoint Presentation Slides
Marketing And Its Future Metrics Proposal PowerPoint Presentation SlidesMarketing And Its Future Metrics Proposal PowerPoint Presentation Slides
Marketing And Its Future Metrics Proposal PowerPoint Presentation SlidesSlideTeam
 
Topic 4- Planning and Preparation .ppt
Topic 4- Planning and Preparation .pptTopic 4- Planning and Preparation .ppt
Topic 4- Planning and Preparation .pptJaySears2
 
The Integrated Marketing Analytics Guidebook White Paper by BECKON
The Integrated Marketing Analytics Guidebook White Paper by BECKONThe Integrated Marketing Analytics Guidebook White Paper by BECKON
The Integrated Marketing Analytics Guidebook White Paper by BECKONAmanda Roberts
 
StartUp Business Marketing & Digital Branding
StartUp Business Marketing & Digital BrandingStartUp Business Marketing & Digital Branding
StartUp Business Marketing & Digital BrandingDevashish Biswas
 
Marketing Proposal Template PowerPoint Presentation Slides
Marketing Proposal Template PowerPoint Presentation SlidesMarketing Proposal Template PowerPoint Presentation Slides
Marketing Proposal Template PowerPoint Presentation SlidesSlideTeam
 
Class 02: User Journeys and Objectives
Class 02: User Journeys and ObjectivesClass 02: User Journeys and Objectives
Class 02: User Journeys and ObjectivesJon Chang
 
Digital Marketing Strategy Workshop - Abed Jrab
Digital Marketing Strategy Workshop - Abed JrabDigital Marketing Strategy Workshop - Abed Jrab
Digital Marketing Strategy Workshop - Abed JrabAbed Jrab
 
Social Media Marketing Proposal PowerPoint Presentation Slides
Social Media Marketing Proposal PowerPoint Presentation SlidesSocial Media Marketing Proposal PowerPoint Presentation Slides
Social Media Marketing Proposal PowerPoint Presentation SlidesSlideTeam
 

Similar to Your marketing-plan-simplified-slidedeck (20)

Reaching Your Market
Reaching Your MarketReaching Your Market
Reaching Your Market
 
Channels and Traction
Channels and TractionChannels and Traction
Channels and Traction
 
Winning with Content Marketing in 2014: A Roadmap for Success
Winning with Content Marketing in 2014: A Roadmap for SuccessWinning with Content Marketing in 2014: A Roadmap for Success
Winning with Content Marketing in 2014: A Roadmap for Success
 
How SMEs Can Drive Rapid, Significant Revenue Gains Online
How SMEs Can Drive Rapid, Significant Revenue Gains OnlineHow SMEs Can Drive Rapid, Significant Revenue Gains Online
How SMEs Can Drive Rapid, Significant Revenue Gains Online
 
K Burkhart Creative and Strategic Portfolio
K Burkhart Creative and Strategic PortfolioK Burkhart Creative and Strategic Portfolio
K Burkhart Creative and Strategic Portfolio
 
MindFire Presentation at PODi AppForum 2014
MindFire Presentation at PODi AppForum 2014MindFire Presentation at PODi AppForum 2014
MindFire Presentation at PODi AppForum 2014
 
Jacob Cane & Co-SOQ
Jacob Cane & Co-SOQJacob Cane & Co-SOQ
Jacob Cane & Co-SOQ
 
Website Launch Proposal PowerPoint Presentation Slides
Website Launch Proposal PowerPoint Presentation SlidesWebsite Launch Proposal PowerPoint Presentation Slides
Website Launch Proposal PowerPoint Presentation Slides
 
Scott Digital Marketing 5 P's of Digital Marketing
Scott Digital Marketing 5 P's of Digital MarketingScott Digital Marketing 5 P's of Digital Marketing
Scott Digital Marketing 5 P's of Digital Marketing
 
Digital marketing unit 4
Digital marketing unit 4Digital marketing unit 4
Digital marketing unit 4
 
How to be Strategic with your Marketing
How to be Strategic with your MarketingHow to be Strategic with your Marketing
How to be Strategic with your Marketing
 
Marketing Strategy Proposal Powerpoint Presentation Slides
Marketing Strategy Proposal Powerpoint Presentation SlidesMarketing Strategy Proposal Powerpoint Presentation Slides
Marketing Strategy Proposal Powerpoint Presentation Slides
 
Marketing And Its Future Metrics Proposal PowerPoint Presentation Slides
Marketing And Its Future Metrics Proposal PowerPoint Presentation SlidesMarketing And Its Future Metrics Proposal PowerPoint Presentation Slides
Marketing And Its Future Metrics Proposal PowerPoint Presentation Slides
 
Topic 4- Planning and Preparation .ppt
Topic 4- Planning and Preparation .pptTopic 4- Planning and Preparation .ppt
Topic 4- Planning and Preparation .ppt
 
The Integrated Marketing Analytics Guidebook White Paper by BECKON
The Integrated Marketing Analytics Guidebook White Paper by BECKONThe Integrated Marketing Analytics Guidebook White Paper by BECKON
The Integrated Marketing Analytics Guidebook White Paper by BECKON
 
StartUp Business Marketing & Digital Branding
StartUp Business Marketing & Digital BrandingStartUp Business Marketing & Digital Branding
StartUp Business Marketing & Digital Branding
 
Marketing Proposal Template PowerPoint Presentation Slides
Marketing Proposal Template PowerPoint Presentation SlidesMarketing Proposal Template PowerPoint Presentation Slides
Marketing Proposal Template PowerPoint Presentation Slides
 
Class 02: User Journeys and Objectives
Class 02: User Journeys and ObjectivesClass 02: User Journeys and Objectives
Class 02: User Journeys and Objectives
 
Digital Marketing Strategy Workshop - Abed Jrab
Digital Marketing Strategy Workshop - Abed JrabDigital Marketing Strategy Workshop - Abed Jrab
Digital Marketing Strategy Workshop - Abed Jrab
 
Social Media Marketing Proposal PowerPoint Presentation Slides
Social Media Marketing Proposal PowerPoint Presentation SlidesSocial Media Marketing Proposal PowerPoint Presentation Slides
Social Media Marketing Proposal PowerPoint Presentation Slides
 

More from Debi Katsmar

33 expert-social-media-tips-for-2017
33 expert-social-media-tips-for-201733 expert-social-media-tips-for-2017
33 expert-social-media-tips-for-2017Debi Katsmar
 
4 ways to penetrate facebooks news feeds
4 ways to penetrate facebooks news feeds4 ways to penetrate facebooks news feeds
4 ways to penetrate facebooks news feedsDebi Katsmar
 
Get started building your social media presence
Get started building your social media presenceGet started building your social media presence
Get started building your social media presenceDebi Katsmar
 
59 responses of the best business advice
59 responses of the best business advice59 responses of the best business advice
59 responses of the best business adviceDebi Katsmar
 
10 fundamentals-of-marketing-your-agricultural-fair
10 fundamentals-of-marketing-your-agricultural-fair10 fundamentals-of-marketing-your-agricultural-fair
10 fundamentals-of-marketing-your-agricultural-fairDebi Katsmar
 
5 simple-calls-to-action-to-start-generating-leads
5 simple-calls-to-action-to-start-generating-leads5 simple-calls-to-action-to-start-generating-leads
5 simple-calls-to-action-to-start-generating-leadsDebi Katsmar
 
Where are my customers
Where are my customersWhere are my customers
Where are my customersDebi Katsmar
 

More from Debi Katsmar (7)

33 expert-social-media-tips-for-2017
33 expert-social-media-tips-for-201733 expert-social-media-tips-for-2017
33 expert-social-media-tips-for-2017
 
4 ways to penetrate facebooks news feeds
4 ways to penetrate facebooks news feeds4 ways to penetrate facebooks news feeds
4 ways to penetrate facebooks news feeds
 
Get started building your social media presence
Get started building your social media presenceGet started building your social media presence
Get started building your social media presence
 
59 responses of the best business advice
59 responses of the best business advice59 responses of the best business advice
59 responses of the best business advice
 
10 fundamentals-of-marketing-your-agricultural-fair
10 fundamentals-of-marketing-your-agricultural-fair10 fundamentals-of-marketing-your-agricultural-fair
10 fundamentals-of-marketing-your-agricultural-fair
 
5 simple-calls-to-action-to-start-generating-leads
5 simple-calls-to-action-to-start-generating-leads5 simple-calls-to-action-to-start-generating-leads
5 simple-calls-to-action-to-start-generating-leads
 
Where are my customers
Where are my customersWhere are my customers
Where are my customers
 

Recently uploaded

The Process of Google: A Journey through Innovation
The Process of Google: A Journey through InnovationThe Process of Google: A Journey through Innovation
The Process of Google: A Journey through Innovationgopzzzin
 
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckDave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckOban International
 
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...Associazione Digital Days
 
Digital Marketing complete introduction.
Digital Marketing complete introduction.Digital Marketing complete introduction.
Digital Marketing complete introduction.Kashish Bindra
 
20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialistsmlicam615
 
Paul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdfPaul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdfpaul8402
 
AMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo EvangelistaAMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo Evangelistacrevangelista
 
Catálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compeltaCatálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compeltaEsteller
 
History of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfHistory of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfwilliam charnock
 
Catálogo HYD 2024 gama completa Hydrapak
Catálogo HYD 2024 gama completa HydrapakCatálogo HYD 2024 gama completa Hydrapak
Catálogo HYD 2024 gama completa HydrapakEsteller
 
Navigating Global Markets and Strategies for Success
Navigating Global Markets and Strategies for SuccessNavigating Global Markets and Strategies for Success
Navigating Global Markets and Strategies for SuccessElizabeth Moore
 
Content Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelContent Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelSearch Engine Journal
 
2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisitionJohn Koetsier
 
Llanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation StrategyLlanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation StrategyMarianna Nakou
 
Lesotho-Botswana Water Project Brand Manual developed with new logo
Lesotho-Botswana Water Project Brand Manual developed with  new logoLesotho-Botswana Water Project Brand Manual developed with  new logo
Lesotho-Botswana Water Project Brand Manual developed with new logonelaohaimbodi
 
Fritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completaFritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completaEsteller
 
Gen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdfGen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdfMedia Logic
 
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...Nugget Global
 
HAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_PreviewHAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_PreviewEsteller
 
The Ultimate Guide to Financial Advertising Strategies.pdf
The Ultimate Guide to Financial Advertising Strategies.pdfThe Ultimate Guide to Financial Advertising Strategies.pdf
The Ultimate Guide to Financial Advertising Strategies.pdfFinance Advertising Network
 

Recently uploaded (20)

The Process of Google: A Journey through Innovation
The Process of Google: A Journey through InnovationThe Process of Google: A Journey through Innovation
The Process of Google: A Journey through Innovation
 
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckDave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
 
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
 
Digital Marketing complete introduction.
Digital Marketing complete introduction.Digital Marketing complete introduction.
Digital Marketing complete introduction.
 
20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists
 
Paul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdfPaul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdf
 
AMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo EvangelistaAMAZON Copywriting Portfolio by Cielo Evangelista
AMAZON Copywriting Portfolio by Cielo Evangelista
 
Catálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compeltaCatálogo Sea To Summit 2024 gama compelta
Catálogo Sea To Summit 2024 gama compelta
 
History of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfHistory of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdf
 
Catálogo HYD 2024 gama completa Hydrapak
Catálogo HYD 2024 gama completa HydrapakCatálogo HYD 2024 gama completa Hydrapak
Catálogo HYD 2024 gama completa Hydrapak
 
Navigating Global Markets and Strategies for Success
Navigating Global Markets and Strategies for SuccessNavigating Global Markets and Strategies for Success
Navigating Global Markets and Strategies for Success
 
Content Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelContent Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing Funnel
 
2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition
 
Llanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation StrategyLlanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation Strategy
 
Lesotho-Botswana Water Project Brand Manual developed with new logo
Lesotho-Botswana Water Project Brand Manual developed with  new logoLesotho-Botswana Water Project Brand Manual developed with  new logo
Lesotho-Botswana Water Project Brand Manual developed with new logo
 
Fritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completaFritschi Collection 2022/23 EN gama completa
Fritschi Collection 2022/23 EN gama completa
 
Gen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdfGen Z and Millennial Debit Card Use Survey.pdf
Gen Z and Millennial Debit Card Use Survey.pdf
 
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
Make Your Message Go Viral with Nugget Global's Press Release Distribution Se...
 
HAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_PreviewHAGAN_Katalog_Saison23-24_Overview_Preview
HAGAN_Katalog_Saison23-24_Overview_Preview
 
The Ultimate Guide to Financial Advertising Strategies.pdf
The Ultimate Guide to Financial Advertising Strategies.pdfThe Ultimate Guide to Financial Advertising Strategies.pdf
The Ultimate Guide to Financial Advertising Strategies.pdf
 

Your marketing-plan-simplified-slidedeck

  • 2. FAILING TO PLAN, IS PLANNING TO FAIL. www.prowlcommunications.com ~ Benjamin Franklin Workshop presented by: Debi Katsmar, Marketing Strategist PRowl Communications 905-734-8273 debi@prowlcommunications.com www.prowlcommunications.com Tweet #notplanningtofail to @prowlmarketing
  • 3. A MARKETING PLAN CAN BE AS SIMPLE OR AS COMPLICATED AS YOU NEED IT TO BE THANK YOU FOR JOINING US TODAY FOR: Your Marketing Plan: SIMPLIFIED! www.prowlcommunications.com
  • 4. 3 THINGS YOU MUST KNOW! WHAT DOES YOUR BUSINESS OFFER? POSITIONING STATEMENT PRODUCTS AND/OR SERVICES WHAT DIFFERENTIATES YOUR BUSINESS FROM YOUR COMPETITORS? WHO ARE YOUR CUSTOMERS? PERSONA MARKET SEGMENT / SECTOR DEMOGRAPHICS HOW DO YOU REACH YOUR CUSTOMERS? PRINT OR BROADCASTING DIGITAL (SOCIAL MEDIA, EMAIL, WEBSITE, ETC.) IN PERSON (TRADESHOWS, NETWORKING, ETC.) www.prowlcommunications.com
  • 5. 3 THINGS YOU MUST DO! SET YOUR GOALS INCREASE REVENUE PENETRATE A NEW MARKET LAUNCH NEW PRODUCT/SERVICE DETERMINE YOUR TIMELINES ANNUALLY MONTHLY WEEKLY / DAILY DEVELOP YOUR ACTION PLAN WHO / WHERE WHAT / WHY WHEN / HOW www.prowlcommunications.com
  • 7. PRODUCTS & SERVICES: • KNOW YOUR PRODUCTS • AND/OR SERVICES • CUSTOMER SERVICE • EXPERTISE • HOW YOU DELIVER VALUE • OTHER FACTORS www.prowlcommunications.com
  • 8. WHAT DIFFERENTIATES YOUR BUSINESS? • STRENGTHS • WEAKNESSES • OPPORTUNITIES • THREATS www.prowlcommunications.com
  • 9. WHO ARE YOUR CUSTOMERS? • B2B, B2C, BOTH? • DO YOU TARGET A SPECIFIC INDUSTRY/MARKET OR SECTOR? • WHO DOES THE BUYING (PERSONA) • DEMOGRAPHICS (GENERAL - REGION, AGE, INCOME, PROFESSION, ETC. www.prowlcommunications.com
  • 10. WHERE ARE YOUR CUSTOMERS? • HOW DO YOU REACH YOUR CUSTOMERS? • CONSIDER WHERE YOU WILL FIND YOUR CUSTOMERS AND THE BEST AVENUES TO REACH THEM • IS THIS OUTDOORS, ON-LINE, TRADITIONAL NEWSPAPER/MAGAZINE, • AT FUNCTIONS, TRADESHOWS, ETC. www.prowlcommunications.com
  • 11. POSITIONING STATEMENT: • MARKET • SIZE • DEMOGRAPHICS • PSYCHOGRAPHICS • HOW YOU DELIVER VALUE • HOW YOU STAND UP AGAINST YOUR COMPETITION What you want to be known for. How you plan to achieve that over a 5- to 10-year timeframe. www.prowlcommunications.com
  • 13. SET YOUR GOALS FOR THE YEAR YOU KNOW: WHAT YOU OFFER, WHO YOU OFFER IT TO, AND WHAT THE BENEFITS ARE NOW: CONSIDER THE OUTCOME OF WHAT YOU WANT YOUR MARKETING TO ACHIEVE TO SET YOUR GOALS www.prowlcommunications.com
  • 14. BE SPECIFIC IN YOUR GOALS NUMERIC GOALS: EX: INCREASE REVENUE – NO YES – INCREASE SALES OF PRODUCT ‘X’ BY 10% STRATEGIC GOALS TO ACHIEVE ABOVE: • INCREASE MARKET SHARE • OVERTAKE COMPETITOR • BETTER REPRESENT VALUE PROPOSITION • BUILD BRAND AWARENESS • ADD DISTRIBUTION CHANNELS • IMPROVE SELLING PROCESS • CREATE STRATEGIC PARTNERSHIPS • CREATE AN INBOUND LEAD GENERATION SYSTEM • INCREASE PUBLICITY • ENHANCE ONLINE SELLING ABILITY www.prowlcommunications.com
  • 15. DETERMINE YOUR TIMELINES CONSIDER EACH OF YOUR GOALS SET DEADLINES www.prowlcommunications.com This step is to determine a timeline of when you would like to achieve the specific goals. The next step is how you plan to achieve them through your marketing and sales efforts.
  • 16. DEVELOP YOUR ACTION PLAN FOR EACH OF YOUR GOALS DETERMINE WHAT STEPS YOU WILL NEED TO ACHIEVE THEM AND HOW: www.prowlcommunications.com What message do you need to deliver to your customers? When will it go out? Why is it important to your customer? How and Where? List the steps you need to do to complete this message.
  • 17. THE MOST IMPORTANT PAGE! THESE PAGES WILL BE THE BASIS OF YOUR CONTENT CALENDAR AND MARKETING PUSHES www.prowlcommunications.com This page can be used for determining the who, where, what, why, when and how for any message you need to get out. It is always a good idea to complete this page when starting a new campaign whether it relates to one of your goals or not. It will help you keep your focus and stay on-track.
  • 18. NOW YOU KNOW! WHAT YOUR BUSINESS OFFERS WHO YOUR CUSTOMERS ARE HOW YOU REACH YOUR CUSTOMERS www.prowlcommunications.com AND THESE ARE DONE! GOALS ARE SET TIMELINES DETERMINED ACTION PLAN CREATED
  • 19. NOW IT’S TIME TO PULL IT ALL TOGETHER www.prowlcommunications.com Take the information from the worksheets and add the core elements to: • Annual Marketing Goals • Action Steps Required • Annual Marketing Plan Overview Calendar
  • 20. THE FINE TUNING AND DETAILING BEGINS www.prowlcommunications.com What’s next? • Detailing your monthly, weekly and daily marketing strategy to reach your overall goals and deliver your messages. But that’s our next workshop…
  • 22. RESOURCES A COUPLE OF OUR FAVOURITE TOOLS: www.prowlcommunications.com Constant Contact Email Marketing and Social Media tools – Debi Katsmar is an award-winning, authorized local expert. This workshop is made possible by Constant Contact. Get a 60 day FREE Trial Zoho CRM Plus A customer relationship management platform for tracking leads, streamlining your sales efforts and more. PRowl is well on our way to becoming a certified Zoho partner. Get a 15 day FREE Trial For more resources visit: http://www.prowlcommunications.com/site/marketing-resources http://www.prowlcommunications.com/site/sales-and-marketing-tools
  • 23. MORE AS A THANK YOU FOR ATTENDING: www.prowlcommunications.com We will email you: • This slide deck • The documents we gave you today • A Content Calendar spreadsheet for planning your marketing Get a wall poster for your office to keep your work top of mind: Get it here:
  • 24. FAILING TO PLAN, IS PLANNING TO FAIL. www.prowlcommunications.com ~ Benjamin Franklin Workshop presented by: Debi Katsmar, Marketing Strategist PRowl Communications 905-734-8273 debi@prowlcommunications.com www.prowlcommunications.com Tweet #notplanningtofail to @prowlmarketing