Effective radio advertising has been critical to the success of these seven Maine small business owners

1. Maine Small Businesses Owners That Use Radio Effectively
7
MEET MORE MAINE
SMALL BUSINESS OWNERS
WHO SUCCESSFULLY USE
RADIO ADVERTISING
www.PortlandRadioGroup.com

2. Maine Small Businesses Owners That Use Radio Effectively
“We use customer testimonials
in our radio advertising
because the listener can relate
to that customer who is,
essentially, providing a review
of our business.”
Adam Soule, General Manager
A-Best Windows
www.PortlandRadioGroup.com

3. Maine Small Businesses Owners That Use Radio Effectively
“Customers say, I just
heard your voice on the
radio and it reminded me
to come down here. I
hear that a lot!"
--Claudia Risbara, Owner
Risbara’s Greenhouse, Inc.
www.PortlandRadioGroup.com

4. Maine Small Businesses Owners That Use Radio Effectively
“"Our product is not a commodity.
It's artwork and you really need to
see it. But you really need to come in
and see it because everything is
custom made. It is not made in a
factory. So we use radio advertising
to get people to come into the office
to see our artwork."
Paul DiMatteo, Owner
Maine Memorial Company
www.PortlandRadioGroup.com

5. Maine Small Businesses Owners That Use Radio Effectively
“"Radio does a number of things
that can't be accomplished in
other media. For instance, it
helps us to focus directly on our
target market...our most likely,
potential customers..”
--Dick Schweppe, Owner
Massage Envy
www.PortlandRadioGroup.com

6. Maine Small Businesses Owners That Use Radio Effectively
“We ran a 3 day radio
recruitment campaign with
amazing results. It moved a
lot of people to make the
effort to call me.”
--Terry Skillin, Owner
Skillins Greenhouses, Inc.
www.PortlandRadioGroup.com

7. Maine Small Businesses Owners That Use Radio Effectively
“"What we are very comfortable doing
is running radio ads during scheduled
periods of time asking listeners to like
us on Facebook. We then see how
many new likes we receive within 2
days of that advertisement. A lot of
times it's between 45 and 75."
Ry Russell, Owner
Saco Drive-In Theater
www.PortlandRadioGroup.com

8. Maine Small Businesses Owners That Use Radio Effectively
“We used to be the oldest window
company in the country that no
one ever heard of. Because of our
radio ads, we are no longer an
unknown, we are somebody
customers have heard of.”
Bob Manyes, Director of Marketing
Mathews Brothers
www.PortlandRadioGroup.com

9. Maine Small Businesses Owners That Use Radio Effectively
7
MEET MORE MAINE
SMALL BUSINESS OWNERS
WHO SUCCESSFULLY USE
RADIO ADVERTISING
www.PortlandRadioGroup.com