Your SlideShare is downloading. ×
Lynn Debate Presentation
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Lynn Debate Presentation

159
views

Published on

Published in: Technology, News & Politics

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
159
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. LYNN DEBATE October 22, 2012
  • 2. Debates vs. DEBATES Jan. 2012 - Republican Primary in Jacksonville: 200 media, 5-6 million viewersOct. 2012 - Presidential Debate in Boca Raton: 3,500+ media, 59.2 million viewers
  • 3. TIMELINE 2011 • March 31 - Applied • April - May - CPD visits • Oct. 31 - First public announcement • Nov. 2 - Press conference • Nov. 28-29 - Meeting with the CPD in D.C. 2012 • June 21 - CPD Media Tour • Sept. 10-14 - President Ross media tour • Oct. 3 - Denver debate watch party • Oct. 11 - Centre debate watch party • Oct. 16 - Hofstra debate watch party • Oct. 18-23 - Lynn debate weekend
  • 4. NATIONAL MEDIA COVERAGE
  • 5. 2-PART STRATEGY PR campaign (1 year) Media event (4-5 days)
  • 6. PR CAMPAIGNTelling Lynn’s Story• Debate2012.lynn.edu/stories• Weekly / Daily Tip Sheets• Experts List
  • 7. PR CAMPAIGN Social Media • New Platforms • Google Street View • Worked with Google, foursquare and Twitter directly • Student Story-Tellers • Social Media Lounge
  • 8. SOCIAL NUMBERS YouTube • 1 hour of edited footage & 49 videos Google+ • 4 Hangouts foursquare • 132 check-ins at volunteer headquarters Flickr • 2,000+ photos Instagram • 1,400+ #lynndebate photos Facebook • Impressions spiked from 86,579 to 934,258 Tumblr • 146 posts
  • 9. TWITTER#lynndebate was trending top 3 nationwide and top 5 worldwide
  • 10. MEDIA EVENTInside the Fence vs. Outside the Fence
  • 11. INSIDE THE FENCE • Media Filing Center • Debate Tip Sheets • “Ask Me” Signs • Student/Faculty Experts •5 CPD Media Tours •3 Press Conferences • Conference Calls
  • 12. OUTSIDE THE FENCE Staged Media & Weekend Events
  • 13. OPERATIONS • Branding • Social Media Policy • Crisis Communication • Volunteers • Interviews & Credentialing • Control
  • 14. WAS IT WORTH IT?• $4.9 million to host• 59.2 million viewers• Largest FOX viewership• 3,500+ media on campus• Untold social impressions• $13.1 million in local economic impact
  • 15. EARNED MEDIALynn University• $63,724,378 in ad value• 503 million news circulation• 33,000+ news storiesBoca Raton• $50,470,622 in ad value• 348 million news circulationPalm Beach County• $2,450,425 in ad value• 28 million news circulation
  • 16. CHALLENGES & OPPORTUNITIES • Staff capacity • Finding stories that will resonate • Leveraging social
  • 17. KEY TAKEAWAYS • Set realistic goals • Be student-centric • Increase name recognition • Enhance Lynn’s brand • Focus and simplify • Project Tasks • Messages to internal & external audiences • Always tell your story