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The Future of Digital Marketing in Sports
 

The Future of Digital Marketing in Sports

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The future of marketing in sports and entertainment is changing at an overwhelming speed. With new technology comes new levels of fan loyalty... are you in the mix?

The future of marketing in sports and entertainment is changing at an overwhelming speed. With new technology comes new levels of fan loyalty... are you in the mix?

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    The Future of Digital Marketing in Sports The Future of Digital Marketing in Sports Presentation Transcript

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    • yourmindframe.com
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    • www.kylelacy.com @kyleplacy
    • Slideshare Link
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    • What are we going to talk about?
      • Technology and Change
      • Why the emphasis on social media?
      • The Real-Time Fan Loyalty
      • The Use of Social Media
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    • 2012
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    • Twitter
      • Over 180 million users
      • Average age of user is 35
      • Distribution Network
    • LinkedIn
      • Professional Facebook
      • Over 100 million users
      • Average Income : $140K
      • Corporate Networking
    • Facebook
      • Community Development
      • Largest Social Network
      • Crowd Sourcing
    • YouTube
      • Dynamic content (Video)
      • 2 Billion Videos a Day
      • NBA has more subscribers than any sports brand in the world
    • FourSquare
      • Location Based Application
      • 3400% Growth in 2010
      • 6 million users
    • Website
      • The Center Point
      • Lead Capture
      • Content Creation
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    • Networking Community Distribution Content Feedback Video Distribution
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    • 1. Fan Participation
    • Offer customers the highest level of engagement next to being there
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    • 2. Insider Information
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    • 3. Media/Marketing Integration
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    • 4. Increase Value of Customer Spend
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    • Measurement
      • Fan Count
      • Bit.ly (tracking links)
      • Coupon Code
      • Ticket Sales
      • Email Distribution
      • Phone Calls
      • Traffic to Website
    • 5. News Distribution
    • Announcement
      • Company News
      • Injuries
      • Signings
      • Concerts
      • Entertainment
      • Community
    • 6. LinkedIn Networking
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    • Connect With Me
      • Blog: http://www.kylelacy.com
      • Twitter: @kyleplacy
      • Email: kyle@getbrandswag.com
      • Phone: 1-765-610-5965