A social media campaign that aims on building an online sports community. Alhilal is Saudi Arabia's most popular soccer team, and our client is launching their community online as part of their sponsorship strategy.

2. Hilali Social Strategy

3. The Facebook Application:
Description:
It is an online club of Hilalis, competing to acquire the exclusive
membership.
The purpose is creating a virtual club to buzz about our
offline & exclusive club

4. The Facebook Application:
Objectives:
1- Generating Word of Mouth about the exclusive Hilali
memberships
2- Creating an online Hilali community, collaborating
and competing to become closer to their team.
3- Empowering Hilali Loyalty to push acquisition.

5. Hilali Speed Trivia:
Compete with your friends on being a true Hilali. Collect points, stay on
top, keep a high status, and the winner receives a membership or a
private dinner with his favorite team.

7. Objective 1: Word of Mouth Factor
The number of friends you invite multiplies your score, thus generating
Word of Mouth with a reward.

8. Objective 1: Word of Mouth Factor
Auto status updates and mini feeds with your results, will also buzz
from each player’s profile.
Will also keep friends competing, thus elongating the life of the game.

9. Objective 1: Word of Mouth Factor
Creating a tight Viral Plan within Facebookwill ensure a
spreadable application.
An external channel such as a banner leading to a micro site will
redirect users outside Facebook to the App & Page.

10. Objective 1: Word of Mouth Factor
An external channel such as a banner leading to a micro site will
redirect users outside Facebook too. More people, more buzz.
The banner asks an
intriguing question
“Will Yasser (team star)
leave Al Hilal team?
We show him wearing
another teams jersey

11. Objective 2: Creating a Hilali community
The social feature in the application makes it more interactive, more
viral, even more competitive, as you see posts, comments and scores
by other users.

12. Objective 3: Empowering Hilali Loyalty
A race to get closer to your team will definitely build loyalty,
Especially if its accompanied with impressive facts that inject pride.