Using stories and technology to build brand and sales

5. Slideshare Link

8. 225,460 25-55 year old college graduates within 10 miles of Indianapolis, IN

9. 334,000 45-64 within 10 miles of Indianapolis, IN

10. 600M Users on Facebook

11. 300,000 New Twitter Accounts Every Day

13. You can’t be consumers. You need to be producers.

25. 2012

34. The Transition of Marketing Communication

37. Biggest Misconception?

46. 1. Engaging

48. Loyalty is not about them being loyal to you...

49. It is about listening for the content THEY want to... hear, consume, and remember.

50. 2. Increase Value of Customer Spend

51. It is still about the numbers... ...but one-to-one direct response is equally important

52. 3. Sharing Content

54. 4. Recruiting

56. 5. Building Presence

58. It is all about integration

59. Sharing http://www.slideshare.net/ericaswallow/6-social-media-tips-for-traditional-media

60. Widgets http://www.slideshare.net/ericaswallow/6-social-media-tips-for-traditional-media

61. 6. Combining Forces

65. 7. Facebooik Ads

68. 8. Lead Generation

75. 9. Using LinkedIn

76. 10. Tracking and Measurement

78. Things to Remember

79. People are always better than logos.

80. If you want to change behaviors, you must measure them.

81. Conflict gives value to ambition.

82. You can’t be consumers. You need to be producers.