Patients Rising: How to Reach Empowered, Digital Health Consumers
โข
41 likesโข7,216 views
Kru Research's white paper discussing how to reach out to empowered, digital, health consumers or e-Patients. Discussion of participatory medicine, digital health consumers, e-Patients, web 2.0, the power of social media, ROI of social media, regulatory concerns, HIPAA, FDA, adverse event reporting, and the future of social media in health marketing.
![Executive Summary: Seeking, Sharing, Selecting ,[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (20)
Similar to Patients Rising: How to Reach Empowered, Digital Health Consumers
Similar to Patients Rising: How to Reach Empowered, Digital Health Consumers (20)
More from e-Patient Connections
More from e-Patient Connections (20)
Recently uploaded
Recently uploaded (20)
Patients Rising: How to Reach Empowered, Digital Health Consumers
- 1. Patients Rising How to Reach Empowered, Digital Health Consumers
- 9. E-Patients: Empowered, Digital Consumers โ [Health] consumerism is not a fad; it is a trend of enormous significanceโฆ [and] a growing number of consumers want to be actively engaged.โ โ 2009 Survey of Health Consumers
- 12. Friends & Fans: The Power of Social Media โ Social Media is like a party. If you arenโt interesting or are obviously trying to sell things, nobody is going to want to talk to you.โ โ Unknown
- 21. Paper Tigers: Adverse Events, HIPAA, & the FDA, Oh My A partial sample of companies who are already deep into social media, thus showing that regulatory concerns can easily be overcome by those who want to.